Game Publisher Square Enix Slapped With Class Action Suit For False Advertising, 'Product Enrichment'
One day, gamers will get together to sue Square Enix for always lying to them about how infinitely sequelized "Final" Fantasy games are never really final. But until then we'll just have to sit back and see how this false advertising federal class action lawsuit against the game publisher plays out.
The suit is based on the massively multiplayer online game (the same genre as World of Warcraft) Final Fantasy XI, which charges monthly fees. The suit seems to allege that since none of the previous Final Fantasies followed the ongoing pay-for-play model, players were duped into buying a game they didn't realize they'd have to keep buying for as long as they cared to play.
Courthouse News Service on the suit:
Named plaintiff Esther Leong of San Francisco says that Washington-based Square Enix lied about or concealed its monthly fees, penalties for late payments, interest, restrictions, and other things that should have been fully disclosed at points of purchase.
The class seeks damages of more than $5 million, alleging unfair business practices, false advertising, and unjust enrichment.
And by the way, the photo accompanying this story is in no way pervy because photographer Plankton 4:20 says the E3 booth babe pictured has the posterior of a Final Fantasy XI character. Also, the shot is totally symbolic of the publisher's tricky, seductive marketing. And stuff.
Class Sues Online Gamer Square Enix [Courthouse News Service, via Destructoid]
(Photo: Plankton 4:20)
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Comments:
@Piri: Well, you do need to provide the payment info, but you get the free month before you are responsible for any subscription fees. Other than that, agreed, this is silly.
I love tramp stamps! More women should display such stamps so that men know whom to approach. It would make "dating" so much easier!
Not quite sure where you're going with this. Your cell phone contract clearly informs you of all charges, taxes and fees. This information is readily provided prior to purchase.
@Piri: i also agree, this is ridiculous. they just turn off your game. and $5mill? they're just looking for quick cash, as they say on WoW: Lrn2Wrk if u want Gold
good write up Phil, you are making the consumerist funny again with your clever wit and dead-pan humor
things just weren't the same after Consumer Reports bought them out.
what's worse is that the folks at Consumer reports trying to hard to be cool which in turn leads them to be uncool, which in a way is kampy cool...
i guess that balances things out.
@HiPwr: I'm assuming that "pervy" is some kind of bastardization of the word "perverted", of course.
The final fantasy games are generally not sequels to one another. Also, I find it amazing that there's anyone out there who plays final fantasy that would just go out and by XI without reading any kind of review, talking to anyone who knows anything about the game, or even reading the box long enough to realize its an MMORPG. I really hope this lawsuit falls flat on its face, although maybe there are some subtleties I'm missing here.
@B1663R: How dare you speak ill of our Consumerist!
No, I was thinking the same exact thing the other day, ah the good ol days...(of like a year ago)
@Piri: What I don't understand is that these folks bought an MMO and didn't realize they'd have to pay for monthly access? Or am I just a dork and misreading what the plaintiffs are saying here?
If you buy an MMO, uh, it's pretty clear usually, that it requires an online subscription to access the content (i.e. - WoW, WAR, etc). The only way I could see them having a leg to stand on is if the product is marketed as a dual product - you can play in either standalone or online modes. Having never bought or played a FF game, I don't know whether they qualify as standalone or MMOs.
@Stoli: "being greedy" ... and stuff, which is what the lawyers will be doing in the case gets any traction
@LadySiren: I think the issue they're pointing at is that they didn't know it was an MMO, so they thought they just spent a chunk of change on the latest RPG, only to be caught in something completely different. That being said, still stupid.
@Piri: I can kinda see the point here.
Let's say he is a gamer who doesn't read about games before release, but has played all the other Final Fantasy games.
He buys a game thinking that what he pays will allow him to play the game, in it's full form, for ever and ever (like the previous 10 FF games).
If he doesn't know what a "MMO" game is, and if it doesnt specifiy on the box that you must pay each month to play the core part of the game (not like mulitplayer in Halo), then he might have some sort of case.
@LadySiren: "What I don't understand is that these folks bought an MMO and didn't realize they'd have to pay for monthly access? Or am I just a dork and misreading what the plaintiffs are saying here?"
Nope thats what they are trying to say, How they think they will get away with it with Online in the NAME of the game, and monthly fees on the front and back of the box or envelope (in the same of the trial pack) god only knows. Its interesting the game has been out for years and only NOW has a lawsuit gone through.
@mac-phisto: TWO awful sequels. The third movie was so bad it almost makes part two look decent in comparison.
@mac-phisto: That's funny, I read it as 'hot-ographer' and, in my mind, am defining that as one who investigates, catalogs, and categorizes hotness.
This is complete BS, honestly. FFXI informs you multiple times -- even before buying -- that there's a monthly fee. Also, it's one of the easiest MMORPGS to cancel. The only thing they might have a case on is late fees -- but I've never heard anyone talk about late fees for this game. I'm not sure how that even works, as they just charge whatever card you have signed up.
P.S.: Phil, loved you on The Frank Show!
@B1663R: No, it's more like things haven't been the same since all the oversensitive whiners started invading the comments with their shrill cries of "OMG THAT'S NOT FUNNY" and "HOW DARE YOU CALL YOURSELF A PROFESSIONAL BLOG".
However, I will agree that Phil's posts are a step towards making the Consumerist funny again.
@HiPwr: Because it's pretty pervy to take a picture of just a woman's ass (in public no less) when she doesn't know you're taking it.
I went to a chili cook-off in my town last year and there were some young women handing out fliers for a new club in the area. They were dressed up, not exposing anything and they didn't even look provocative, but there was this nasty redneck-looking guy taking pictures of them, but only when they weren't looking. Even thinking about that makes my skin crawl.
FYI for those that don't know, the reason the series is called Final Fantasy is because when Square made the original back in the 80's it was thought to be their last game as they were out of money. Then the game took off and the rest is history.
Me thinks the announcement of FF XIV Online at E3 has stirred this up.
Um....you're kidding right? I know America can be sue-happy, but if you didn't know that FFXI is a MMORPG and that you'd have to pay for it, then you'd have to be blind or stupid.
I don't see how they have a case here. It's written all over the packaging that "additional fees are required".
Not Squenix's fault that people didn't read the not even fine print.
Well the closest I can find what may of sparked this lawsuit. Is some game forum. Not for sure if it is this or not. There is some griping about some issues with the payment system and being billed multiple times in one month. Sounds like the payment system is not all that great. Nor is the customer service for it.
Most of the information I have found is from the suite itself.
@Jim Topoleski: That sort of makes sense, but one would reason that if you are into Final Fantasy games enough to just blindly buy anything with the title "Final Fantasy", you would know enough about XI to know that it is an MMO. I've only finished one Final Fantasy game in my life and I don't own a console newer than a Dreamcast and I knew that FFXI was an MMO with monthly fees. It's not the company's fault that the consumer didn't do any research before dropping a chunk of change on a game.
@Bluth_Cornballer: I played that game like 5 or 6 years ago, but I can tell you she is dressed like a Mithra (cat/lady/sexy). Maybe I played for too long...
It specifies on the front of the box that "Internet Connection Required. Additional Online Fees Required"
So its hard to see how you could miss it.

























These people are stupid. And stuff.