don't worry, you can only tear through about 2 of those before bolting for the toilet.

That makes my head hurt, and I used to work at Food Lion.

My guess is that it's a limit of 5 at 50 cents each.

I want to be able to say, "I'm going to my local Bottom Dollar to mix and match 100 frozen chimichangas."

i am guessing they mean limit of 5 purchases of the 20/$10 deal.

@Adrienne Willis: supermarkets will do these to keep everyone from hoarding the goods. Otherwise you will get some old lady (like my grandmother) that will buy 200 of them and keep them in her deep freezer for years to come.

@Adrienne Willis: Ah, but there will ALWAYS be chimichangas to eat at grandma's house! :)

One of my local grocery stores commonly has several 10 for $10 dollar items each week of which you can Mix and Match these items. Most likely the "Limit 5 Mix or Match" is a limit to the number of special buys you can get; this means if you really wanted 100 chimichangas at this special prices then you get them, but anything beyond that would be regular priced; OR you could get one 20 pack of burritos and mix it with whatever other special buys they have.

So far no consensus here on Consumerist as to what the sign means. Heh. Prank or just dumb staff? It certainly got the shopper's attention at any rate.

It's a 20-pack of burritos for $10. Each customer is limited to 5 packages. I'm surprised there's this much confusion.

@TerpBE: Then what does the "97 cents" mean?

My guess is that you get 5 for the special price and everything over that is regular price. They do the 20/$10 pricing because a lot of people think you need to buy 20 to get the special price, therefore it encourages them to buy more. I'm pretty sure it does not come in a pack of 20.

I was thinking maybe it meant you couldn't get all 20 in the same flavor. Maybe 1 flavor sells much better than others, so they limit it 5 per flavor, so people will buy the others too.

Whenever Wegmans does their .39/can veggie sale, I stock up on corn and beans. Lately though, I've seen a little "limit 10" fine print thing on the bottom - I don't think I've ever adhered to that, not because I want to spite Wegmans, but because 10 cans isn't really stocking up and it's really aggravating to have to haul 10 cans each time they have a sale. I'd rather buy 20 (at this sale, it's cheaper than Costco is normal price in bulk) and get it home in one trip. And the only reason I only buy 20 is cause I don't have a ton of pantry space. But a batch of chicken and corn chowder to last a week and have some for freezing requires at least 7 cans of corn.

@Adrienne Willis: They really do it so EVERYONE can enjoy the offer, and not just three people.

@Vanilla5: that and Chicken, Milk, frozen dinners, ice cream, fruit punch, lemonade, I can keep going but you get the idea.

I've noticed that my local Kroger now stocks frozen burritos/chimichangas in the freezer box directly across the aisle from the toilet paper. Now THATS good cross marketing !

@Laura Northrup: The price before the sale, which explains the "Save$.47 each with card" written on the bottom of the sign.

Thought I don't see a clear unit price where the $.97 is written, so that's not good. I hate stores that hide unit pricing!!

My Safeway does this. They're counting individual bags of 20 as 1 unit. Thus, you are limited to 5 bags.

I wish I had one of those stores by my house, El Monterey makes some good frozen chimichangas! I like the ones in the blue bag, toss 'em in the toaster oven (or regular oven) so the outside is nice and flakey....hmmm, now I really want one.

I did the math, if the shop allows you a limit of 5 of the special deals (read 100) packages. You're purchasing 800 chimichangas (family pack) and if you were to eat roughly 2000 calories a day of only chimichangas you would consume the full 800 items in just over 133 days... you also would be eating over 8 pounds of saturated fat in that same span of time.

@TripleTheOrder_GitEmSteveDave: But in that case it couldn't be sold in a pack and individually without clear signage. The .97 refers to them individually, but there's no signage to indicate that the chimichangas are actually sold in a pack.

I think it really is 20 chimichangas for $10 because the "Save .47" makes sense. It is knocking off .47 from the regular price of each chimichanga.

@pecan 3.14159265: The pack you see is just the background. Most shelf tags refer to the items directly above/touching the tag, not what's beneath it unless it's on the floor, such as stores like Home Depot which uses the floor as a display surface.

No one is going to comment about how those things will kill you? All though 20 for $10 could mean you can eat 4 of these a day with water for 5 days, spending only $10 for a weeks worth of food.

This should provide adequate sustenance for my Dr Who marathon!

@GitEmHomerJay!: Except you would get 200 tacos for your $100 instead of the Hinednburg checks.

@AbsurdHero: My guess is that it's a limit of 5 at 50 cents each.

I agree. I've also worked at a grocery store, and those X for $Y offers are always on a per-unit price unless otherwise explicitly indicated such as "single item normal price." It's clear to me that those items are 50 cents each and you may only buy 5 of them.

I'd definitely say it's a poor choice on behalf of the OP's store to price it that way though. My store usually set the limit at X, such as a case of soda is 4 for $10 limit 4. Confusing numbers like this tend to make people think they can't get a deal and makes the store lose sales. Our store ran 10 for $10 frequently and I used to see many people buy 10 at f a time thinking they needed to do that to get the deal, and I'd overhead conversations between a husband and wife debating whether they want to stock up on, say, 10 tubes of toothpaste.

@Michael Ortega: Do you only eat 5 days a week?

Maybe it was supposed to say 2/$1.00?

@formatc: Most of those tags are sent in from the distribution center, so this dubious deal might be found at every Bottom Dollar out there.

And I agree, the 10 for $10 and Buy One, Get One Free would get them every time. I'm constantly having to enlighten my friends and relatives on that little secret.

It's 5 at the price of 50 cents. I've never seen that brand sold as anything but individual (it's not hte El Monterey you see behind the sign, in fact the item would likely be one shelf up) burritos/chimichangas/whatever, and about a dollar is what they go for at Grocery Outlet (which is similar to this store)

@krispykrink: I don't think so - the bagged burritos/taquitos/chimichangas don't normally go for 19.40 (which is what they'd have to go if what you're saying is right). If you look at the brand, it seems it's Jose Miguel, which specializes in single serve items.

It's a limit of 5 bags of 20. Not that hard to understand. I don't know what the big deal is.

@TerpBE: I thought so too at first, then I read the brand and did the math. I've never seen a pack of burritos go at that high (19.40) price, which is what it'd be pre discount. And That brand, to my knowledge, doesn't sell anything but individual servings.

@TripleTheOrder_GitEmSteveDave: Because the unit pricing is "each" - these are individual chimichangs

@coren: Jose Ole, not Miguel. DOH

[www.joseole.com]

Judging by the sign, this is the brand in question - if they have packs of chimichangs, they sure don't advertise em.

@coren: Food is never unit priced by "each", unless it's a fruit/vegetable. Food is by weight.

@TripleTheOrder_GitEmSteveDave: I kind of see what you mean - if you do zoom on the picture it does say what the price is per some unit of weight.

Deadpool is still heartbroken to hear of the limit.

@Adrienne Willis: What's scary is that in your extreme example, your 'hoarder' only needs to make 2 trips to the grocery store to get their 200 chimichangas. That's not too hard to pull off.

@coren: The bag says right on it, "Family Pack". I buy these often and they come 20 per unit/bag.

@coren: ElMonterey is the brand.

This (with the picture) would go great on failblog.org

@krispykrink: blah.. forget it. Just realized that the price is for an item not even in the photo. I will now go run naked in my parking lot as penance to myself.

@krispykrink: It's ok, I did the same thing when I looked at first - but those prices are way off for El Monterey, and I realized this is in one of those giant door freezers, which means price below item.

@dave_coder: Ah, but it isn't. It's a limit of 5 chimichangas, as that brand only sells chimichangas individually.

I have a great recipe for making a casserole from El Monterrey Chimi's if anybody wants it.

@Yippee-kai-yay_GitEmSteveDave: Depends on the store, and the product. I've seen 10 packs of soda for 2.50 sold as 2.50 per each, .xx cents per oz, .xx cents per liters, etc. Same with granola bars, bags of chips, donuts, etc.

@Yippee-kai-yay_GitEmSteveDave: On the other hand, store-packaged food (Meat, chicken, fish, cheese, etc) is sold by weight.