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BJ-Minded BK Ad Lets You Have Creepiness Your Way

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Clifton forwarded us this shot of a new Burger King ad. We don't even want to know what's in the special sauce of the Super Seven Incher.

Gawker, which also got ahold of the forward, deciphered the copy at the bottom of the poster:

Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce.

The ad is mighty effective for McDonald's, Carl's Jr. and every other burger joint not named Burger King.

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Comments:

117
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Lately, BK has been making me wish that I ate there simply so that I could stop eating there. I've actually considered starting to eat at McDonalds and Wendys simply to hurt BK, but I'm not quite there yet.

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Oh man that looks good. I only wish Canada could get these things.

Of course, we did have McPizza for a while, so I guess that balances it out (what I wouldn't give for that to come back).

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I would assume this is an ad displayed in a country that is not the US, since we are overly offended by anything sexual... Guessing this is for somewhere in Europe. Any BKs over there?

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It looks like she is worried if she will be able to handle all 7 inches. Or maybe what this will do to her weight watcher points.

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It's no Toasty Torpedo, however.

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"Suck down 7 thick inches of meat" wouldn't fit on the ad?


Come on BK, if you're going to out-wierd Quiznos and that oven sexing Scott guy, you're going to have to step it up.

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So we've gone from that creepy plastic "king" to a blow up doll. May be they are just marketing to a target market of mind dead automatons who just need calories to fuel their existence.

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I agree with youaredumb.. I don't know why people get so uptight.

That being said, I hate the Quiznos commercials with the talking oven that wants to have sex (again apparently) with the employee.

"Put it in me dave"
"but i got burnt the last time"

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@slim150:

I was watching that ad the other day, and I swear they edited it. Something like "I'm waiting" instead of "I'm waiting for it" or either they cut off "put it in me". Something was different.

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You know, I don't really see what's so racey about this adverti(Looks at ad again).....my God...

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Man, I can't believe they did an ad like that! Kudos BK!

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The overt sexuality is sure to impress 13-19 year old boys, and... that's about it.

But am I the only one, upon reading the actual ad copy, that thought of Spongebob Squarepants' description of a Krabby Patty?

"I'll never forget your 100% all-secret patty, secretly assembled with undersea cheese, pickles, lettuce, tomato, onion, all secretly steamed between two fluffy seaweed-sea buns."

/Waiting for the weekend for real grilled burgers...

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@shepd: And I thought the "I lub my sub" Mr Submarine ads (Canada) were racy in the late 70s.

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@Saboth: it got neutered faster than my dog

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This is to appeal to their 13-21 year-old male demographic and those with the mind of one. "ROFL, ain't that cool, man?! If BK can do that they must make good food!"

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I would have to say the ad agency was successful, as the ad has generated free advertising.

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@youaredumb: I know they have them in France. You know what they call a Whopper in France?

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I thought this was a hoax?

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This is obviously market toward individuals who feel that getting 1800 calories in one sandwich is somehow normal. Also sticking your 'fleshy' in a piece of plastic is somehow satisfying.

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@Chumas: You can still find it online thought :) I love showing that commercial to friends who have only seen the edited version

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@nataku83: You have summed up my feelings way more succinctly than I was going to. :)

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@slim150: I don't mind sex as a general thing (insert your dirty joke here), but I don't really want to be thinking about ejaculation w/r/t my food. Maybe I'm just picky that way.

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@dragonfire81: I gotta say in this case, sex grosses out. Thinking about ejaculate on my food is unlikely to get me to eat at Burger King ... and now that's what I'm going to think of every time I see their food.

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@Scrutinizer:

Well yeah, that is a majority of the people who eat at BK.

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@YourTechSupport: IMDB let me down. I may have slide Pulp Fiction into the DVD player tonight to answer your question.

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@SynMonger: No no, they call it a Royale with Cheese. Has nobody seen Pulp Fiction????

YourTechSupport, nice reference by the way.

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This isn't CP+B, it's from Singapore:
[www.mediabistro.com]

Gawker is updated as well.

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@slim150: There's a difference between being uptight, and being irritated by things that are stupid and annoying. I would put these "sexual" food advertisements into the latter category.

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@youaredumb: They have locations in Saudi Arabia; maybe it's from there. I wonder how that garish Burker King character would look being stoned to death.

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@youaredumb: You know, I am not offended by sexuality. I am offended by misogyny.

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@donjumpsuit: It looks good, and I'm probably having BK for lunch, but I agree that it's looks horribly unhealthy. I'll probably stick with my Tendergrill with no mayo.

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@slim150: See, I LOVE the Quiznos commercial. I think it's hilarious. I hate this BK ad, because it's not just sexual. It's misogynistic.

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@bbagdan: Yeah! Kudos for representing women as blow up dolls. WOOO.

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@Mr_Mantastic: Thank you. That shit was going to weigh on my mind for the rest of the day.

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@Mr_Mantastic: No, that's the quarter pounder with cheese. Because of the metric system.

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@Porcelina:
Essay Section: 25% maximum score
Question 4: In which way is this advertisement misogynistic?

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@Applekid: The ad displays both the meaty sandwich and the female body as objects ready for masculine consumption. The woman in the ad is not meant to enjoy the burger, for this is not about her. Like the meat, she is a thing to be consumed, a thing that will provide the viewer with a hearty dose of masculinity and virility. In an interesting twist, this ad, which is clearly intended to sell a piece of meat to straight men, also presents the phallic stand-in as something desirable. Men are supposed to see this image and think something along the lines of: "I like BJs and burgers, cuz I'm a real man. I need some BK," yet the ad makes the meat into a sexualized, fetishized masculine object.

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@TCama: You're right. A whopper is just a whopper.

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Cool you guys actually posted my forward. Feeling special!

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@Scrutinizer:

No, the "mind dead automatorn who just need calories to fuel their existence" eat at Taco Bell. I'm not kidding, they actually did some market research several years ago to figure out their demographic base, and it turned out that most of their customers were just looking for cheap calories, fast.

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When I picture Burger King's marketing department, I see something like that superbowl commercial with all the monkeys going crazy in an office and the one guy trying unsuccessfully to keep them focused...

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@Mr_Mantastic: C'mon people - it's:

Vincent: All right. Well, you can walk into a movie theater in Amsterdam and buy a beer. And I don't mean just like in no paper cup, I'm talking about a glass of beer. And in Paris, you can buy a beer at McDonald's. And you know what they call a Quarter Pounder with Cheese in Paris?
Jules: They don't call it a Quarter Pounder with Cheese?
Vincent: Nah, man, they got the metric system. They wouldn't know what the fuck a Quarter Pounder is.
Jules: What do they call it?
Vincent: They call it a "Royale with Cheese."
Jules: "Royale with Cheese."
Vincent: That's right.
Jules: What do they call a Big Mac?
Vincent: A Big Mac's a Big Mac, but they call it "Le Big Mac".
Jules: [in mock French accent] "Le Big Mac." [laughs] What do they call a Whopper?
Vincent: I don't know, I didn't go into Burger King.

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This does nothing but help visually affirm my opinions on BK food sucking.

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BK ads on TV with the King is really creepy as well. I actually called their customer support last year and told them about it when they first came out with those ads.

There's something in the BK King character that's really wrong and I just can't really put my hand on it.

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@Porcelina: So, to summarize your earlier comment, since you LOVE the Quiznos commercial:

Men burning genitals in ovens = hilarity
Feeding a blow up doll = ATTACK ON WOMYN QUICK LETS MARCH!

The reality is people like you just internalize every bullshit thing you see and get offended at things there is nothing to get panties in a twist over. Some advertising executive made the comparison between a long burger sandwich and a phallus make an off-color reference to fetish behavior and you see that as an attack on your gender instead of what it is: an oral sex burger ad.

Do you really believe men see this and think: "I like BJs and burgers, cuz I'm a real man. I need some BK"? Seriously? Have you ever even met a man?