Fiat has completed their purchase of Chrysler, clearing the way for the troubled automaker to exit bankruptcy — but what will the new company look like for consumers? Well, according to BusinessWeek you may be visiting your local Fiat, Jeep, Dodge dealer.
Fiat CEO Sergio Marchionne will also serve as CEO of the newly formed U.S. company. Though he has been silent on many of the specifics, sources familiar with the planning work say there is a strong likelihood that the Chrysler brand of cars and SUVs will be eliminated and replaced by Fiat, and sold alongside Dodge and Jeep vehicles in combined dealerships that will carry all three brands.
Will the Chrysler nameplate be missed by anyone other than Michael Scott?