Just when free tv on the internet was starting to get good, Hulu board member Jon Miller had to go and talk about subscription fees. Miller, an AOL refugee who’s now squeezing cash out of consumers for News Corp, said last week of subscription fees: “in my opinion the answer could be yes. I don’t see why that shouldn’t happen over time… it seems to me that over time that could be a logical thing.” Charging for content isn’t his only big idea…
“I think what works for consumers most likely-and this has to be tested, frankly-is bundles,” he said. “I think you have to figure out what are the right bundles that people buy and what’s contained in that bundle. For example, you could have-and I’m making this up entirely-you could have a New York bundle, and that could consist of various papers or publications that are relevant to the audience in New York, and you could make that all, potentially, a bundle to a consumer at one price.”
What do you guys think? Would you pay for Hulu? Tell us in the comments.
Hulu board member: let’s talk subscription fees [Ars Technica]