Heh, I read the headline and thought a cupcake truck had gotten into an accident. I was imagining cupcakes strewn about the street.

awww, why didn't I think of this? It sounds like a good idea.

yep, i am going to become even more obese when i get back to new york.

i suspect it will be delicious. i love cupcakes.

I found out recently by reading another board I frequent that there are, apparently, about 12 independent cupcake businesses in my area. Storefronts that sell just cupcakes.

I think it's just a stupid fad with demand manufactured by a desire to see something different and the fact that the business owner is known by the customer through PTA or church or some such. I don't see any of them succeeding long term. I mean, does anyone really ever think to themselves, "Man, I could go for a really great cupcake about now."?

Good for him, but there's a serious mistake in your article. You said NYU-law student; he went to "New York Law School," which is a pretty low-ranked area law school. Mistaking the two is like mistaking Harvard for Engelton Tech.

Gourmet designer cupcakes are the new "in" thing. Add NYC, a colorful truck, and a down-on-his-luck law school graduate--- not to mention Twitter--- and you've got a recipe for success.... at least until the next fad comes along.

@CandyRaver:

I think they did it on the most recent "The Apprentice" with The Donald. Not exactly original, but if they are able to turn a decent profit selling cupcakes, more power to them.

I guess they're mimicking Kogi BBQ and Let's Be Frank.

@nonpareil: Or mistaking Oxford for Yale, amirite?

@nonpareil: Yeah, thats a serious mistake. Throws the legitimacy of the whole article out the window!

@Skunky: It's horrible! You should see the carnage! Chocolate fudge everywhere! There's a dozen lying next to a car, icing is everywhere, just dripping...oh God, it's everywhere!

/has been drinking diet coke and coffee this morning.

@Canino: ...Well now I could go for a really great cupcake.

I wish them well, sounds like a neat idea. The Twittering is also pretty cool, they should throw in some sort of GPS map, too. Shouldn't be too hard with today's cell phones.

Cupcakes are so 2008...
[cityroom.blogs.nytimes.com]

@karmaghost: @Radi0logy: As I said, good for him (and I am a true lover of cupcakes), but it's a serious mistake and sloppy reporting. For an attorney + someone seriously neurotic about precision in writing, I thought it should be pointed out. I understand if it seems trivial (particularly to non-attorneys), but confusing the two law schools (neither of which I attended) would seriously irk NYU Law grads.

@nonpareil: if it helps, a lot of nyu grads are having trouble finding jobs, too. but nobody is having a tougher time than seton hall law grads. plus, who's going to buy a cupcake from a truck in newark?

@Canino: I have those types of thoughts at least three times a week and it is only by my sometimes-faltering desire to not be a fatass that I can resist them.

That extra $.25 for the large is going to become a huge pain really fast. AWESOME idea tho.

@Canino: *raises hand sheepishly*

@Canino: Yes, as a mater of fact, I do.

@Canino: [www.sweetavenuebakeshop.com] is close to where I live. They've been open about two years, and seem to be doing well. I'm not even vegan and I love their cupcakes! They're expensive, but they're good for a special occasion, like a potluck at work, or a friend's birthday gathering. I understand a lot of their business comes from weddings, vegan or otherwise. Cupcakes are great because there's less cleanup and it's easy to mix and match flavors. Wow I sound like a cupcake pimp or something. I really could go for a great cupcake about now...

@pecan 3.14159265: You sure you would want a cupcake off the ground in Manhattan? Haha

@CandyRaver: You must not watch enough Travel Channel food shows or read the NY Times. Desert trucks have been popular for a while, though I don't know one specializing in cupcakes. Others have creme brulee and all sorts of fancy whatnots.

Man I want a freaken cupcake now.

@morgasco: Fudge Sludge, Streetberry and Sewage Sprinkle are regional hits in the streets of Brooklyn.

Hey Cupcake Man, In addition to twittering, if you will be roaming the streets like the suburbia Ice Cream Man, use a GPS transmitter, or something like Google Latitude so that people can actually see where you are and rush out to the street to buy a cupcake.

You also have to find a way to push the cupcake scent out of your truck so that people will be enticed to buy a cupcake.

Cool Idea, I wish you the best.

@Canino: Oh ye of little faith - Within a 10 block radius of my apartment, there there are 4 cupcake bakeries... they make bank. Two of them are expansion stores of local chains.

@karmaghost: Oops, sorry, I didn't see your post until I had already submitted mine with essentially the same idea!

Entrepreneurship at it's finest. I wish they succeed with their endeavor. Just don't succeed too much, because then they will be evil.

Commences trying to turn this apple into a cupcake with my mind

@KyleOrton: There is a cupcake truck in Austin that does quite well.

@Canino: I usually think "man I could go for some cake" but buying/making a whole cake is unreasonable so I go for a cupcake. Also good on birthdays, since there are only two of us a whole cake would go to waste

If we had run this on Monday, I would have spent all of yesterday stalking the truck around the city. To ask for franchise rights.

@StitchPirate: I can understand why someone would think this is lame but I have to say having recently gone on a cupcake quest in NYC Amy's Bakery, Billy's Bakery and Magnolia all make great cupcakes even if the wait is still pretty crazy. It's a cheap treat and sure beats waiting in line to see the latest lame ass movie that just came out.

@Canino: I, in fact, could totally go for a great cupcake right now. I could go for like six of them. And the ones I get at indie cupcake stores are way, WAY better than what you'd get at a supermarket bakery. In fact, there's a CakeLove I can see from my office window. I exert a TON of willpower in not going for a cupcake daily.

The cupcake fad has officially jumped the shark.

@Canino: Yeah, cupcakes are just a fad. Because this book hasn't been selling like hot(cup)cakes for the last, oh, 2 and a half years.

And that's just one part of the lucrative, sweet and delicious cupcake market.

@icantreplyright: It worked for the movie industry where you pay $4.25 for a small bag of popcorn, $4.50 for medium and $4.75 for large. You get gouged on the small, but hey, for .50 cents more, get a bag o' corn as big as your torso!

How long before Bloomberg throws this guy into prison for peddling sugar and fat to the stupid masses?

@Etoiles: I only go to cakelove if I make myself walk there.

Sorry, I only recognize the existence of the New Haven-based Cupcake Truck.

Do they also have Free Candy?

@edwardso: more likely, we'd eat a whole cake

My new goal: FIND THIS TRUCK.

@picardia: Great Heath, what will you do when you finally catch it?

@HiPwr: Heh. Like that evil clown who sells Big Macs.

@Canino:
There are several very successful cupcake bakeries in my (mid-size, very untrendy) city. They make a quality product that people enjoy and are willing to pay for. Good on 'em, I say.

@drjayphd: frosting shot? planning a trip to new haven

@edwardso: It's literally across the street from my office. Maybe 50 yards? So walking doesn't help me, haha.