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Crocs CEO attempts to pull company up by bootstraps

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Since Footwear News isn't on our regular reading list, we somehow missed today's interview with Crocs CEO John Duerden, which outlines his strategy for getting the down-at-heel company back on firmer footing. Thankfully, the gumshoes at New York Magazine are on the beat with a full report:

Crocs have been on a downward spiral for months now. Fashion people have rejoiced at the thought of Crocs - the bubonic plague of footwear - succumbing to the economy and dying out altogether in the foreseeable future. ... [But] Crocs are poised to survive, quite possibly flourish. In March they brought on John Duerden as president and CEO. Charged with turning the company around, he's painfully optimistic.

Duerden's plans for the company include more aggressive expansion into Asia, booting money-losing high-end lines, and focusing on women and kids, which he calls the "two strongest bits of the market." Given Crocs' history with kids, this could be a misstep, but the company isn't exactly gaining traction with new customers, so its best option could just be to dig in its heels and hope for the best.

Crocs Determined to Survive the Downturn [New York]
Q&A with Crocs' John Duerden [Footwear News]

(Photo:loop_oh)

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132
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Crocs the shoes for people who have given up in life.

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My daughter had to have them a couple years ago but seems to have grown out of them, fashion wise. I wouldn't be buying their stock.

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I hate Crocs... now I'm not the kind of person who thinks we should tax cigs and soda because I don't like them and the increase would never effect me. But I hate Crocs. They are the stupidest looking shoes ever.

This is one thing I could will root for going away... either by financial or because people wake up and move on to the next stupid fashion item...

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Maybe they would get more sales if their shoes weren't so DAMN FUCKING UGLY!

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Anyone who has kids knows these are the best shoes ever. They are easy for toddlers to put on themselves then they can play in any mess they can find and all you have to do is hose them off.


I would never wear a pair myself though.

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@Cletus: I would not be caught dead in them in public, however, I shamefully wear them as "slippers" around the house. They're so damn comfy! But I change out of them even to get the mail or walk the dog.

For little kids, they're the best. My son has worn them the last few summers. Great for running around the pool, etc. Kids like the bright colors. He hates flip flops "they hurt my toes mommy" but loves his crocs. I actually get the generic crocs from Land's End. Half the price.

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I'll never get the revulsion that everyone seems to love spouting about Crocs. It's like they're the Wal-Mart of shoes.

I'm a straight, white male between the ages of 18-35, and I think they're great. I have two pairs of the "off road" Crocs, and they really get the job done for light hiking and day to day athletics. The straps popped off pretty quickly, but it didn't make them less useful.

Sure, if I'm going to be doing serious hiking, I'll wear my Keens. If I'm going to the office, it's whatever brand my dress shoes are. (I don't even know.) But my Crocs have been great for everything else.

Of course, I'd even further horrify some of you fashionistas by adding that I wear socks with them. Sometimes even while wearing shorts!

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I would never have worn the old style clog ones they made, but the new ones they are putting out now are excellent. I wear the loafer ones all the time at home, and if you didnt look at the sole you would swear they look like hemp loafers.

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hmmm... $30 for the Crocs or $10 for the generic ones at Payless or Walmart (which were probably made in the same factory). I'm sure many other people made this decision.

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@Jim Topoleski: [shop.crocs.com]

these are the ones I wear

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These shoes are perfect for children. Children. They make adults look like giant children. I'm all for them if they make another kind of shoes, but with the original Crocs, and all the knock-offs, the market is saturated. These aren't like Teva or Merrell sandals that are quality, durable shoes, they are plastic flip flops.

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I suppose Crocs have their place, like to wear around the backyard or something. I've never thought of them as appropriate footwear while out and about.
I'm not sure why so many people have such disdain for Crocs when Uggs are a far more serious threat to our society.

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I have a 3 year old and a 1 year old. For them they are perfect. Put 'em on and go.

For me not so much. When I see adults wearing them I usually chuckle quietly to myself.

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Tell me again why I should give an F about what other people wear on their feet, or anywhere else on their body?

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They look utterly stupid on adults, sort of like clown shoes.
The saddest is when worn with those cheap Hanes sweats with the elastic at the ankle and a worn out baggy tshirt with some random business printed on it.

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I have crocs that are a few years old, are extremely comfortable, and are wearing well. Easy to clean, not quite as easy to look at, but I still love them.

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I see that the writer of this post doesn't want to take credit for their awful puns. Fair enough; I would try to do the same.

I'm not too concerned about Crocs. If people like them, more power to them.

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@Cletus: Exactly. Nobody over the age of maybe 4 should wear these. I was walking around town the other day and saw a dude of maybe 35 wearing a pair that was fricking construction cone orange, with khaki shorts and WHITE SOCKS. Ewwww. Ew. Just ew.

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@LeighAegyptus: And I'm guessing you do this light hiking and day-to-day athletics without the companionship of a female?

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I hope they die, they're freaking hideous on both adults and children. Not only do they burn the eyes of fashionably aware, but I'm pretty sure a prime breeding ground for many types of foot fungus.

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Crocs have more than just the clog shoe. Their line is actually growing. I would expect the CEO could power a great turnaround...

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@Quake 'n' Shake: I'm still quite confused by the girls on campus who wear Uggs, a Northface jacket, and a mini skirt.

On a related note, my friends and I converted the "Punch-bug" game to "punch-northface". If you see someone in a Northface jacket, you shout the color and punch the person nearest to you. Unless they're wearing a Northface vest, in which case you should punch them.

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@Brant Gates:

I know right? Does it really matter how shoes look? Comfort takes top priority for me. If you plan to wear something for hours every day, putting all your weight on them at times, comfort seems important.

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Crocs sell because they are inexpensive and easy to maintain. They work well as ugly expendable footwear. However, Crocs are too clunky and ugly for general purpose usage.

As for inexpensive and easy to maintain general purpose footwear, I recommend going barefoot. Barefeet allow the user to touch and feel the ground beneath them while remaining comfortable and water proof. I have not found that feature in any commercial footwear lines.

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I have a pair of Crocs flip-flops, and I get compliments on them all the time. People are often surprised when I tell them they're Crocs.

I have a pair of regular clown-shoe-y Crocs, too, and they're good for doing casual stuff. I know they're silly looking, but it's not like I'm wearing them to Le Fancy Restaurant or something.

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@Alexander Saites: If you figure out the allure of the Uggs + barely-there bottom garment combo, will you clue me in? I've begun to wonder if some girls are competing with each other to see who can make their legs look the stumpiest.

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Lemme take you up to my family vacation spot on a rocky island in Lake Huron and see what you think about those ugly, stupid crocs afterwards.

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I don't care what the Fashion Police™ think, they'll have to pry my Crocs out of my cold, dead fingers. I wear them on the recommendation of my podiatrist - they are the ONLY shoes that I can wear without feeling like I'm walking on crushed glass, thanks to plantar fasciitis. What I think would be one of the smartest things for the Croc company to do is come out with insoles for regular running shoes, etc made out of the stuff they make Crocs with. Or even running shoes WITH insoles made of it. The sandals are nice, especially all the "newer" designs they have, but some more practical styles that were "year-round" friendly would be wonderful.

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@EdnaLegume:

Oh my god I hope not! Those are hideous so of course they will be the next fad...

My better half has these purple socks that have little toe fingers in them... freak me out. Matter of fact now that I am home alone it is time to lose those things!

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@tom2133: they are certainly NOT made in the same factory they may look the same but are not even made from the same material. I think $30 is absurd for rubber shoes but they are comfy, I wear the clogs around the house.,

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I have a pair with no holes that I wear in the garden. There is nothing better for that use - easy to spray off, no deep treads for dirt and (dog) poop, easy to kick off and slip on at the door (hands free). WATERPROOF.

I wouldn't wear them in public though.

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@ohayou_kun: The material that REAL crocs are made from is anti microbial and odor resistant. Given the fact that these can be so easily cleaned means that they can be far cleaner than almost any other type of shoe.

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@morganlh85: if this had a 'like' button like the ones on facebook, i would give your comment the thumbs up.

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@Eli Bishop: i've had a pair of teva flip flops for over 4 years, and they're still growing strong. the mistake pair of crocs i bought, not so lucky.

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@juri squared: I have to agree I have a pair of the "Athens" flip flops and people seem to like the look of them. Add to that they are the single most comfortable piece of footwear I own, I sing their praises all the time. I have walked 5 miles in one day wearing these flip flops, I have Plantar fasciitis (heel spurs) in both feet and had no pain whatsoever!

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My partner sometimes wears his to work. he wears khaki cargo pants, with khaki crocs and matching khaki socks and they are barely noticeable they don't stand out so bad or look offensive.

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@Quake 'n' Shake:


I wear the off road model for gardening. My preschool daughter loves her hot pink cayman and will wear them anywhere.

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@tom2133: I can't say the value is the same. I bought my daughter 1 pair of real crocs and 1 pair of 'generics.' The strap on the generics tore off after about 3 wearings. Granted, she doesn't need the strap, but definitely the generics were cheaper materials and/or manufacture. The real crocs are still in great shape.

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oh my god can you cram anymore footwear puns into this article!

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@Eyebrows McGee (now with more baby!): Oh that's right! If you are a nurse, you are an exception to the rule. Nurses that are on their feet for 14-hour hospital shifts DESERVE those white crocs. Happy nurses = happy patients.

(And congrats on Baby McGee!)

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I think the thing that gets me is that people are hoping this company will fail because they don't like the look of the shoe.

No need to worry about those factory workers being out of a job and benefits! Get a grip people if you don't like the shoe simply move along. No need to wish for doom and all that drama. Seems really petty and middle school like.

"I'm too cool for crocs, the company should fail!"

I think low rise and skinny leg jeans are a crime against all that is good and holy, but I don't wish failure upon the companies who make them.

If this new guy can save this company, the benefits for the workers and their families far outweighs your disgust for a style of shoe.

Geez, some of you sound like a bunch of A-holes!

*no I don't work for the company, yes I own 2 pair of the shoes*

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@Brant Gates: Because these shoes are the downfalls of society. Duh. Way to make the terrorists win.

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@valen: Amen!

I always think it's hilarious when I walk on rocks or asphalt and people look at me like I'm crazy. "Doesn't that hurt your feet?" sigh.

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These are my favorite shoes to wear. I'm 41 and a big guy. I've got bunions and part of my foot is numb due to nerve damage. These are the first thing I put on in the morning, and the last thing I take off before getting into bed. Both of my children have them, and they love them. Sure, they are not the best looking shoes in the world, but they are comfortable. And guess what, once you are out of the "I have to wear the newest brand of 200.00 jeans and shirts and 150.00 Madden shoes" mode, comfort is more important that being trendy. Now, I do draw the line with decorating mine like I see some adults do. I have my limits.

(then again I just bought a pair of yellow Crocs for 5.00. Ugly as hell, and only worn in the house)

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@LeighAegyptus:

I don't either. I love my two pairs. My feet hurt all the time and they make them feel so much better.

I have a suggestion for the Crocs company - DROP THE PRICE A LITTLE. I'd buy a ton more pairs if I didn't have to pay $30 for them.

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@baquwards:

Oh yeah. I wear mine to mow the lawn and all I have to do is give 'em a quick scrub and they're good to go. And they don't smell at all.

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@Whiskey Tango Foxtrot:

"...insoles for regular running shoes, etc made out of the stuff they make Crocs with. Or even running shoes WITH insoles made of it."

Ooh! Ooh! Great idea! Email them!