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Bear Grylls Loves Post Trail Mix, When He Can't Grab A Handful Of Goat Balls And Spiders

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-Let's get a real rough and tumble adventure guy to push our trail mix!
-Yeah, trail mix is all about roughing it! And being green! And nature!
-How about Bear Grylls?
-...isn't he the guy who eats bugs and testicles and rotten zebras on TV?
-That's why you're a junior account manager, Chuck. You don't think outside the box.

Chris, who pointed out the new ad to us, also sent the following email to Post:

Dear Post,

Bear Grylls advertising your Trail Mix cereal? Really? The guy will eat ANYTHING. He has and will eat a sheep eyeball, goat testicle, scorpion, spider, snake, rotten lion-killed zebra, berries out of poo. And this is the guy you want me to take cereal advice from? Really? Don't get me wrong, I love that guy and I love irony but,... REALLY? That's like opening a Dick Cheyney day care facility. [Actually, we think it's more like Cheney promoting a gun safety course. -Ed.] Your commercial is like taking survival advice from Gordon Ramsay. I seriously can't think of a worse choice,... unless you want me to think that your cereal tastes like maggots with elephant dung juice squeezed over the top. I'm just sayin'.


Here's the Post commercial:



And here's what Post's new spokesman eats when he's off the set:


Personally, we think a much more entertaining match-up would be Bear Grylls eating a box of Hannah Montana cereal. We're not sure that would be any less disturbing, but it would at least make more sense since Grylls will eat anything.

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Comments:

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Personally, I'd like to see Bear Grylls eat Hannah Montana.

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I like these ads a lot. But nothing beats Nannerpus for best ad of 2009.

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bit of an overthink if you ask me. the guy eats maggots and termites and drinks poo-juice, sure, but it's not like he ENJOYS it. he's "showing you how to survive."

Rugged outdoorsman selling granola? works for me.

(NB- i will confess that i think the reason most people watch the show now is to see what disgusting thing he will eat next. Doesn't change my opinion that he's a perfectly appropriate spokesman for the brand though).

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okay, actually, i just watched it and hearing him say "plump berries and chunky nuts" made me snort a laugh.

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@MichaelBrazell: Nannerpus is like the new Sponge Monkeys, possibly even superior to the Sponge Monkeys.

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@Alex Chasick:


...I knew this was coming before I even scrolled down to look at the comments...


Could we at least wait until the little tart is legally of age for this?

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Bear's the guy who got busted on YouTube for doing his "wilderness" shots on a golf course, staying in luxury hotels when he was supposedly roughing it in the woods, being "stranded" on a beach which is actually a popular Hawaii tourist spot, and leaping across a "back-country volcanic chasm" that, when shot from a non-tricky angle, proved to be an easy, safe little hop not far from a busy road. Oh, and he swam dangerous rapids with a hidden life preserver, and rapidly constructed a "hand-built raft" in a swamp from pre-fabbed materials his team just happened to leave lying around.

He said his insurance company wouldn't let him take any real risks.

It wouldn't surprise me if those goat testicles were really something else entirely - tinned pate shaped into balls, maybe?

Les Stroud, now, that's another story. I thought he was a dork at first, but now have huge respect for him. That man has cojones the size of the Northwest Territories. He doesn't take a camera and support crew with him like Bear so they can always save his sorry ass. Les goes solo and carries his own cameras, and has a couple guys that mostly stay away but check on him a few times a day to make sure he's not dead.

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@bobert:


My favorite was watching Bear lash a ladder together out of bamboo and his own hair (not really) only to have it break apart when he dropped it down to cross a river. I laughed a lot.

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@bobert: I love Survivorman. Les Stroud is as authentic as they come. Watching him get high in the Papua, New Guinnea episode was fantastic.

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@verucalise: You are pure hate and nothing more.

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@YouDidWhatNow?:

I think he meant kill and eat her...not what you're referring to.

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@bobert:
What bothers me about Bear isn't so much that his show is a fraud, but that much of his advice is patently suicidal.


He takes so many unnecessary risks during his "survival" outings, that most people who try to emulate him would probably never make it home.

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Survivorman >>>> Man vs. Wild.

The titles say it all. Survivorman is about knowing nature is better than you and how you might just be able to eke out survival if you come with the right knowledge. Man Vs. Wild is all about coordinated highly coreographed BS that looks neat until you realize the man would die in a heartbeat if not for the safety crew off camera.

RAWR! I'm lost in the arctic! I'm going to take off my clothes and run jump in this river while eating scorpions live!

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@bobert: Yeah, Bear is a total fraud and his "survival skills" are so useless. The only place I have visited that was featured on his show was the Big Island of Hawaii. The ranger at the park mentioned that Bear always had a tour guide with him and would do numerous takes. I got a good laugh when I watched that episode,it consisted of him running through lava fields and disturbing a beehive so he can get some honey.

On a superficial note, that cereal does not look appealing.

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@verucalise:

I really like the show and have watched all the episodes, but Les Stroud seems kinda douchey to me. If you don't think so, watch the one where he builds his green house from scratch...

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The reason I like Les is that immediately following Katrina, he put together a special about how to survive if you're trapped in your own house during a flood. Not only was it topical but it was useful. I may never be stranded on a deserted island, but I may one day be caught in a flash flood.

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To all the haters...his show is entertaining. Yeah it's fake. Did anyone really think it was real? All those perfect shots of everything being done? All those awesome things he built out of random crap on the ground? Come on...he's like a more action-packed glamorized Les Stroud. Survivorman is great to watch, but I also love the dolled-up Man vs Wild. I always wonder what sort of awful stuff Bear will do to get his ratings.

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@downwithmonstercable:
Not to metion I don't quite mind when he strips to his skivvies- which he does in almost every episode nowadays...

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@wgrune: My favorite was Bear getting stung by bees and his face got swollen, so much that he couldn't open his eyes. I think this was also the same episode that he used a snake skin to store his urine, to drink later.

Say what you will, but THAT'S entertaining!

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@downwithmonstercable: Unfortunately, Survivorman is also staged. There's always a campground nearby where they can pluck them away from danger. The big difference is that only Man vs Wild has a disclaimer at the start of each episode telling you the law that basically goes, "lol, we can't really toss this guy in the middle of nowhere without a massive safety net without breaking the law."

Now, for that one hour show they get 96+ hours of footage so of course they're not going to show the one where Bear trips on a rock and skins his knee. But, yeah, I know enough survival nuts to know that the stuff is possible. Knowing what is safe and not safe to eat is trickier but if you're putting yourself in danger (or where you possibly could wind up in danger) it's good sense to read up on the local conditions and threats.

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@WiglyWorm: With my arm in a sling cause I fake broke it jumping out of a helicopter!

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OMG I just bought a box of the vanilla and cranberry flavor this past weekend, and as soon as I saw this article, I ran to the cupboard and noshed down a big handfull. Yum! It was good!

And yes, I saw an episode of Man vs Wild where he ate part of a dead, rotting camel. **sighs** No danger of that here in Pennsylvania.

I haven't seen the commercial yet, though. The Dick Cheney comment made me laugh so loud my husband shushed me (he was on the phone).

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@Starfury: Hell, I didn't mean he had to kill her. Just start gnawing on a leg or something, that's what the show's like, right?

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@Applekid: Did you think of checking your facts before speaking? Stroud carried a satellite phone for extreme emergencies, but even a candid perusal of his show descriptions on any info site will offer up the fact that he was often close to nothing remotely civilized, much less a campsite.

And when was it illegal if its your own choice? It may be stupid, but I don't think they've outlawed that yet.

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@Alex Chasick: Hannah Montana has a cereal?@Starfury: Hannah Montana has a cereal now?

Everyone should pay attention to the survival advice from Bear Grylls, whether he makes a meal of HM or not. The civilized world has gone too far when it contrives a food just so it can slap the Hannah Montana name on the product.

Better yet, watch a genuine survivalist. Les Stroud - aka Survivorman - kicks Bear's ass on legitimate survival tactics and strategies.

Hell, Bear doesn't even sleep in the wild on many of his 'adventures'. He's been known to take his operation to a hotel between shoots.

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I love how they found a guy that was willing to eat anything from fear factor, but wasnt as good as survival as survivor man, so they just made this show to stage him "finding" food and then eating the nastiest stuff.

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If anyone saw Bear's special where he was paragliding in the Himalayas, you'll know that he his show may be fake, but he is hard core.


Enjoy him why he's still with us.

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@rockasocky: I have to look away every time I see that scene (though it's more that I left the TV on than any interest in that fraud). Though, now that I think about it, what do you want to bet they switched it with water, or better yet Gatorade?

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If I were Post, I would spin this by saying that someone knows and is grateful for quality processed food when they have a full spectrum of poo to compare it to. heh

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@YouDidWhatNow?: Why, she would be too old and useless.

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@Applekid: Yes, the Survivorman production crew abides the law and creates a safety camp (typically many miles away from Les), but that does not mean it's "staged". Les admits the camp in several episodes; there's no effort to hide its existence. They're not going to let him die, but every other aspect of the show is authentic.