Target Shelf Tag: This Is Not A Sign
Fear not, art history majors. René Magritte is alive and well and working at Target in Chicago. Reader Cecil spotted this shelf tag last week underneath some soda bottles. Clearly someone either wasn't reading the signs, or needs to drink more soda. (click to view full-size image)
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Comments:
Doh! Those signs aren't even typically sleeved, a couple of people weren't paying attention.
Why is there a sign that says it's not a sign? Is it a sample sign to show someone what a sign might look like?
i agree, usually the signing specialist doesn't sleeve those, someone either was new or more likely it was an LOD, they're freakin' clueless
@pecan 3.14159265: They print the smaller signs on like a regular perforated sheet of paper.
It seems though, as if the red ink would already be the 'design' of the paper and they later add the black ink as the sales for the weeks come out and then ship the papers to the stores.
Kind of like when you take a test and it says "This page has been left blank intentionally."
Just a placeholder so people don't freak out :p
Ceci n'est pas une pancarte.
Anybody go to Stop n' Shop? They have a sign in most of their stores that has not chnaged in at least three years. In the produce section, the sign for lemons has a picture of lemons on it and says:
Lemons: Great for Orange Juice!
This is not a sign you are looking for. Do not set up, and move along.
@idip: The signs aren't shipped to the store, the pricing gets e-mailed to the store and a store team member prints them up. More than likely whoever was putting the signs in the sleeve wasn't paying attention. I agree with whoever posted something below saying it was either someone new or an LOD (leader on duty). Most of they time, neither knows exactly what they're doing.
On Sunday at possibly the same Target in Chicago (there are two) I saw a sign for $1.56 under some plastic organizing bins. Figuring they'd be great for my shoes, I went to grab a few. Upon inspecting the sale tag/sign, I found that said $1.56 was for canned beans -- definitely not plastic organizers. I informed an employee, who proceeded to yell, "Hey Kenny, when you're done over there come look at this," and walk away. I doubt that Kenny ever came over.
Maybe someone can tell me for sure, but are the shelf tags for Target double-sided, meaning they would print the price on both sides? If not, I wonder if this was a shelf tag that sat in the middle and was normally covered by the real sale prices, and the OP caught this shelf tag in the middle of being changed or set up.
@NotChoinski: Are you trying to tell me they aren't? Here all this time I thought I was drinking home made orange juice!
@theblackdog: True, it may have been a place holder in the sleeve. I've seen empty sleeves or sleeves with placeholders in them before such as this one when customers bring the price tag up to the clerk when the prices don't match. I realize people aren't "supposed" to do this, but then again we are talking about the general public.
Target employee here to explain this. The tag you see on the shelf isn't an actual sign. It's the backer for a sign. What we do is we keep a whole bunch of those backers and reuse them for the weekly sale, then we just print the changed price and place that paper over the backer.
It's not a sign from god.
Yeah, I bet when they printed a batch of signs, where the "sale through Saturday" red part is there when they make the perforated paper, the number of signs made didn't match the number of signs per sheet, so the system prints this on the extra ones.
This explains where this thing came from, but not why someone put it on a shelf.
I'm surprised no one has mentioned that this sign is 4 months old, and was for a sale from 1/1 to 1/1.
At least its on sale!
@danger the pirate ★♥ has a fake star and a fake heart, now ...: You just know enough to tell us that you don't speak the language :P
I'm a business major and I got this. Go me!
@Randa the Panda: Actually, the signs are shipped to the store. They print late-changing sale prices and correction signs at the stores, but most of the signs come pre-printed.
Is this the on on Peterson? D:
@NumberFourtyThree: You are correct. As for why someone put it on the shelf, I'm guessing someone was just trying to be funny and thought nobody would notice.
@theblackdog:
I've never seen these printed double-sided.
@wardawg:
Just FYI. Sometimes, members of the instocks team will put empty holders up so it will be easy to find that item later on when those "recommended substitution" cards for special items out-of-stock are printed, since those cards only tell what the item is, not where to find it.--That's not to say those tags and plastic holders don't get knocked/taken down by customers too because they never stay up for long. Those tags are a complete pain in the ass for everyone.
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Roosevelt.
Oh those lazy Target people not reading what they putting up lol :)
@pecan 3.14159265: It's a meta-sign. A picture of a sign isn't a sign itself, so in that way it's accurate.
Hmm, I should print off the picture and make a sign out of it.
@radiantchains: Not at the store I worked at. They were always e-mailed from corportate or the district level. I worked on the ad team for almost a year (those early sunday mornings or late Saturday nights are KILLER), and I, more often than not, had to print the ads up every week. Then we'd sleeve them, bundle them by aisle and department, and go out and place them on the shelves.
@Randa the Panda: Unless it's changed in the last few years since I've worked at Target, most (at least 95%) of the signs were sent by corporate. And the only ones that weren't were the ones that got lost in transit or the ones we didn't have enough of (i.e. needed three signs for something and only got shipped two).
@When'sUranusDay?_GitEmSteveDave:
I work in advertising and it's probably a default set up on the master document. If they aren't using the space, they don't bother changing the date. It should/could be another red flag to the person setting the signs NOT to use it.
I'm waiting for the Target sign that says "Ignore This Sign", its gotta be out there somewhere and sure as God made little green apples some Target employee will put it up!
www.targetfiling.blogspot.com
(click to view full-size image)
What exactly am I supposed to click?
@pecan 3.14159265: BEEEEEEEEEEEEEEEEEEEP "THIS IS NOT A SIGN, THIS IS ONLY A TEST SIGN ...Had this been an actual sign, the sign that you just read would have included official pricing, specifications, or other information and official instructions on how to purchase the product associated with this sign. The Stores in your shopping area voluntarially comply with federal, state, and local authorities in bringing you this test sign. I repeat, this is only a test sign. BEEEEEEEEEEEEEEEEP
Not a comment. Do not read.