Microsoft E-mails You as a Reminder That You Opted Out of Receiving E-mails
Taking a page from the grossly overpriced playbook of Barnes & Noble college bookstores, earlier this week MIcrosoft sent an e-mail to users of the myriad Windows Live and MSN services reminding them that they...had opted not to receive e-mail from Microsoft. Um, thanks?
Dear Windows Live User,
We are contacting you regarding your communication preference settings for Windows Live and MSN.
Currently, your settings do not allow Microsoft to send you promotional information or survey invitations about Windows Live and MSN. We would like to communicate important product updates to you, so if you would like to change your settings, please visit your account profile here to change your preferences.Sincerely,
The Windows Live TeamNote: You can also change your Account settings by going to your browser and typing in: http://account.live.com. After logging-in to your account, look for 'Additional options' and click 'Marketing preferences'. Then uncheck the top preference box and click 'Save'.
Thanks to everyone who sent this in, and to Kevin for the screencap!
Photo: CarbonNYC
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Comments:
@Jacob Morgan: No one is saying it breaks the yesyouCAN Spam act, which has more holes than a captured Somali pirate (too soon?). The point is that its bad policy, and its most likely incredibly counter-productive.
It's called touch governance, and you don't want to be harassing people, ESPECIALLY those that use your products and opt not to be harassed.
If they "would like to communicate important product updates", then shouldn't they offer a setting that says "Microsoft can communicate important product updates to me, but cannot harass me with marketing for products I don't use."?
I find it really distasteful that they seem to be saying "If we can't market to you, then we won't provide support to you as an existing customer."
@Darrone: which has more holes than a captured Somali pirate
The only captured pirate was intact. The ones with holes escaped capture.
They did not, however, escape perforation.
@rpm773: Because they already make money off you by advertising on Hotmail, and always have. Also, many people (like me) prefer to keep their lives free from stupid offers for things I don't want or need.
Now if they could only find the people who send me viagra email spam and hang them, I'll be happy.
I got this and was one of the tipsters. I don't use Hotmail, but I do use a Microsoft Live account for a variety of Microsoft Live services and other vendors who choose to use their Passport technology.
I responded to the email (likely futilely) with the following message:
--------------------------------
Dear Windows Live Team-
Let me be blunt: no means no.
Please don't contact me about opting in to receive promotional emails when I explicitly stated I do not want them. Where do I opt out of emails about opting into promotional offers?
While I could just hit "Trash" and go about my business, this feels like a breach of my trust and should be communicated as such.
Marcel Ray
@GuinevereRucker: Right, I understand. Nobody like spam, but the difference here is that it's Microsoft sending out and email to people with free hotmail accounts, which is run by Microsoft.
Complaining about this relatively innocuous tactic is a little like going to the supermarket on free sample day, loading up on free food, and then scowling at the server for trying to push the product you're munching on.
Now, that's my take for receiving these on free hotmail. Other people have since posted examples where their patronage of Microsoft email is less than that of their choosing. So I can empathize with their being annoyed.
@Daniel Beahn: I'm thinking Microsoft actually does mean "information for products you don't use" when they say "important product updates".
@rpm773: @Rectilinear Propagation: oooo two good points. I'm torn. I think rpm773 makes a good point, but I think everyone would be happier if Microsoft just add a clear notice about how use of hotmail allows them to send you 'important product updates' and other advertisements. Then no one feels deceived when the opt-out starts seeming like a lame facade.









I received this same letter.