Which State Consumes The Most Online Porn?
Utah, that's which state! Or so says Harvard researcher Ben Edelman, who "analyzed subscriber data from an unnamed 'top 10 seller of online adult entertainment.'" When comparing broadband subscribers, Utah comes in first with an average of 5.47 per 1000. In second place is Alaska with just over 5.03 per 1000, and coming in third is Mississippi.
Before you start giggling about dirty Mormons, however, Edelman notes that "in regions where more people report regularly attending religious services, overall subscription rates are not statistically significantly different from subscriptions elsewhere." (However, churchgoers are less likely to begin their subscriptions on Sunday, which implies that they "shift their consumption of adult entertainment to other days of the week.")
Instead, it looks the higher consumption is actually connected to states "that have enacted conservative legislation on sexuality."
Now that we've veered into political territory, here's a bit of interesting red state/blue state trivia to fuel future accusations in the comments:
Furthermore, I found no significant relationship between subscriptions to this adult entertainment service and presidential voting in 2004, based on poll data by congressional district.
However, using individual-level data from a Hitwise sample of ten million anonymized U.S. Internet users, Tancer (2008), finds that adult escort sites are more popular in "blue" states that voted for Gore in 2004 [we assume he meant Kerry? -ed.], while visitors from the "red" states that voted for Bush in 2004 are more likely to visit wife-swapping sites, adult webcams, and sites about voyeurism.
The Salt Lake Tribune has Edelman speculate on why Utah is so porn-happy:
Another possibility for Utah's top porn billing may be the scarcity of adult entertainment outside the home.
"If it is distinctively difficult to get this material in retail locations in Utah, Utah residents who seek such material may have to get it online," said Edelman, in an e-mail. "On net, then, Utah residents would be buying more online adult entertainment — but perhaps not more total adult entertainment. That said, I analyzed only online adult entertainment, so I'm not in a position to assess the magnitude of this effect."
Here's a link to the report (PDF), so those of you who love to argue over methodology can examine it in more detail.
"Utah: Online Porn Capital of America?" [PC World]
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Comments:
"may be the scarcity of adult entertainment outside the home."
That sounds like the most sensible conclusion to be drawn from this survey. If people can't get porn locally, then they're going online for it. Pretty common-sense stuff.
Of course, why anyone in any state would prefer a trek to the local XXX video store over a quick download is beyond me..
Boy, if this doesn't say something about "Family Values"...
I guess the difference is that CA, NY & MA not only indulge, but we figure our pervy brethren should share the same boinking privileges.
(Note shameless working in "family", "share" and "boinking" into a story referencing Utah sexual practices)
@N.RobertMoses: It's not a poll, it's subscriber data. The researcher was probably given access to this company's database in order to conduct his study.
And because this is a "top 10 seller", they probably have enough customers to make it a representative sample of all porn customers.
/stat nerd
@ScottRose: It's not hard to get adult entertainment alternatives in Utah if you live within 50 miles of the Nevada border. Or go to parties w/ BYU students.
@Trai_Dep: So the take-away from this is that Blue states do it, Red states watch their neighbors doing it?
Eww. Eww. Eww.
@ScottRose: "may be the scarcity of adult entertainment outside the home."
I'm not sure if that's true -- red states I've lived in have tended to have far higher concentrations of strip clubs, "titty bars," XXX stores, even Hooterses. I'd like to see blue state/red state data on adult entertainment venues before making that judgment.
@Eyebrows McGee: Well in Utah you cant get Penthouse or Playboy or any other magazine like that anywhere but a sex shop. And from what ive seen there are less titty bars ect then other places.
@Its The Beer Talking: You actually believe that there is such thing as a representative sample. There isn't.
Funny how when it's something about the Mormons people are always quick to make light of sacred things or spread falsehoods yet if it was about the Jews or Southern Baptists people refrain.
As for why Utah consumes so much Internet porn I think a lot has to do with accessibility outside the home. There really are no strip clubs, sex shops, magazine and video store here compared to everywhere else.
@Raekwon:
If you think they refrain if it is Jews or Southern Baptists, imagine if they made light of Islam.
In the media, Catholics are always fair game.
@failurate: Alaska definitely makes sense. Huge male-to-female ratio, and not many places to buy...much of anything, really.
Pretty scenery, though.
@tankertodd: You can turn to the EconomicCrisisist.com blog if you like...all crisis, all the time...
Meanwhile, life goes on.
@jrubow: Scientologists are good, too.
But point taken. I would prefer to be able to satirize all religions equally.
@Raekwon: I think if Mississippi had been top instead of third you'd be hearing plenty about Southern Baptists.
@tankertodd: I suppose you're right. Any academics who aren't economists need to just shut up till this financial crisis washes over.
"the scarcity of adult entertainment outside the home"
I don't buy it. I live in L.A. and I've never purchased adult material in a store. Any purchase I make would be on-line. This would be doubly true in a conservative small town where everyone knows everyone and no one wants to be seen in a porn shop.
@floraposte: I think you're going to have to define "statistics" first. Since he doesn't believe in good polling, he's ignorant of the term.
Ohh, I have an idea! Maybe the researcher wanted to find the most interesting story, which of course would be mormon heavy Utah looking at more porn than any other state. He had some results he wanted to find, and then found the data to match it.
Think about this: Only broadband customers were surveyed. I know so many cheap mormons, even ones that are well off financially, that are too cheap to subscribe to broadband and suffer through dial up. Maybe this data is more skewed than one might have thought. I mean, remember that lame researcher who claimed autism was linked to vaccinations with mercury in them. He was the only one to ever get those results. But he published them, made them well known, and bam! Everyone blames vaccinations for autism and make a big huff and fuss over it when they could have been directing their energies towards more promising explanations.
@draketrumpet: Perhaps the authors titled their study Usage of Online Porn to alert savvy readers that, y'know, it concerned online porn. Dial-up or cans-on-string aren't part of the sample.
Just because you're not down on the whole "science" thing doesn't mean it's not valid.
I didn't know that everybody in Utah was a practicing Mormon. I guess that means that everybody in New England is Catholic and everybody in the south is a Baptist. I like how quickly people will jump to the stereotype and assume that they know something about that which they know nothing.
Here is something interesting about the Mormon population in Utah. In the area between Ogden and Provo it is about 30% Mormon and in the thousand little towns with less than 5000 people in them the ratio is much higher. So yeah, the ratio may be pretty high on the Mormon side, but in the areas with the most population it is quickly becoming the minority. I work on a team in Utah with twenty people and there are two mormons on the team. I would suggest not believing the stereotype of everybody in Utah being mormon. It is absolutely not true.
Here is my other theory. It is the strong values in Utah that cause porn use to be high because chicks won't put out until you put a ring on their finger. Go out to California where the women are as loose as you want them and you don't need porn as much. Another stat in Utah that is interesting is the number of STDs that we DON'T have from screwing everything with legs. Something to think about...
























It's because Mormons are so polite they insist on actually paying for internet porn.