What Is Wrong With Quiznos?
Seriously, what's up with them? Their new ad features an oven that begs a Quiznos employee to "put it in me, Scott," as the camera pans over what it calls a Toasty Torpedo. There's also a subliminal flash of a periscope jutting up from the flames at one point, as our eagle-eyed reader Bbender pointed out.
We know commercials have to be edgy and all to get noticed these days, but this one just sort of falls off the edge into Makes No Sense land—unless some consultant figured out that equating toasted sandwiches with Scott bangin' the oven somehow increases sales.
Update: Here's the Schick Quattro commercial for ladyparts that someone mentions in the comments below, courtesy of Mark.
Update 2: Laura pointed us to this blog, where a guy estimates that the $4 toasty torpedo is approximately 75% smaller than the $5 Subway sandwich it's intended to compete against. We hope Quizno's next ad for the toasty torpedo argues that size doesn't matter—it's how good it tastes.
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Comments:
@dresden: They should put them in blue wrappers and do a tie-in with the Watchmen movie. Yes, I am a marketing genius.
Yeah, I saw that one. I didn't get offended and faint or anything, but it did kind of push the boundaries. I did like how after the oven says, "I want you to do something for me, Scott," the guy says, "Uh-uh. Not doing that again. That burned!" as he looks down at his crotch.
It wouldn't surprise me if some group demands this commercial be pulled from the air soon.
@Chris Walters: You know, sadly, it took me like 5 minutes for that to sink in... It's Friday, I'm tired, and I guess it's not a bad thing that the last thing on my mind is Dr. Manhattan's penis.
@Brandon Zeman: Ya, I just saw it for the first time, snagged a screen-grab of it... freakin weird. It's at the 0:06 mark
@redskull: The toaster oven's rebuttal is just as good, in the context of this sick, twisted advert:
"We both enjoyed that."
@dresden: If one wanted to, one could convince a Christian family watchdog group that this is about sex and have the commercial pulled from the air.
I mean, its pretty obvious that the sandwich is a phallic symbol and the oven represents the lady parts. The whole "Put it in me, Scott" line only reinforces my theory.
After all, someone must protect the children from these evil admen seeking to push their liberal, free love, hippie ideas about casual sex. Apparently that someone has to be me.
"Just like the time I lost my job at the pickle fired at the pickle factory for stickin' my penis in the pickle slicer. 'Course, she got fired too..."
@citking: This is one market where I support the local shops. No franchise makes a good grinder, IMO. I have a place nearby that I get 2 rediculously huge grinders for $15. Over a foot long and with about 1.5-2 inches of fresh sliced meat. Beats the crap out of any chain.
Quiznos grinders are like a finger sandwich, and Subway sandwiches are all bread.
@Keavy_Rain: But it's the perfect teaching tool for that sect... You put your "thing" in the oven, and it burns. We all know they're not going to condone the use of "oven mits".
@diasdiem: I like Quizno's commercials, a lot. Especially the hamsters, I actually went to Quiznos after the hamsters ad ran. It was ok, better than Subway, but maybe not as good as Jimmy Johns or Potbelly.
@Keavy_Rain: Actually you could go even further & throw in homosexuality since that oven has a man's voice.
@chrisjames: yeah, what the fuck was that. I can't believe people are surprised by this commercial after those things.
@truthie: Yeah, I had to rewind that one on my Tivo to make sure I was seeing what I thought I was seeing.
I saw this during the [adult swim] block on Cartoon Network. I guess it speaks to either my frame of mind or the content of [as], but I loved the commercial.
I assumed they would restrict it to certain channels/time frames for the biggest 18-24 advertising punch, but I guess they're going all out with it.
I approve of the new wang-burning, phallic-sandwich producing mascot.





















Yeah, the thing is called a "toasty torpedo". Not sure what their target market is on this one, but wang hungry ovens are probably lining up at the door.