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What Is Wrong With Quiznos?

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Seriously, what's up with them? Their new ad features an oven that begs a Quiznos employee to "put it in me, Scott," as the camera pans over what it calls a Toasty Torpedo. There's also a subliminal flash of a periscope jutting up from the flames at one point, as our eagle-eyed reader Bbender pointed out.

We know commercials have to be edgy and all to get noticed these days, but this one just sort of falls off the edge into Makes No Sense land—unless some consultant figured out that equating toasted sandwiches with Scott bangin' the oven somehow increases sales.

Update: Here's the Schick Quattro commercial for ladyparts that someone mentions in the comments below, courtesy of Mark.

Update 2: Laura pointed us to this blog, where a guy estimates that the $4 toasty torpedo is approximately 75% smaller than the $5 Subway sandwich it's intended to compete against. We hope Quizno's next ad for the toasty torpedo argues that size doesn't matter—it's how good it tastes.

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Yeah, the thing is called a "toasty torpedo". Not sure what their target market is on this one, but wang hungry ovens are probably lining up at the door.

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@dresden: They should put them in blue wrappers and do a tie-in with the Watchmen movie. Yes, I am a marketing genius.

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To be perfectly honest, if I liked Quizno's this would make me want to go get a sub. Just because they had the balls and/or lack of sense to make this commercial.


"but it hurts" awesome.

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Yeah, I saw that one. I didn't get offended and faint or anything, but it did kind of push the boundaries. I did like how after the oven says, "I want you to do something for me, Scott," the guy says, "Uh-uh. Not doing that again. That burned!" as he looks down at his crotch.

It wouldn't surprise me if some group demands this commercial be pulled from the air soon.

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I got a coupon for a free one and just tossed it. Not a huge fan of theirs - They've always been over priced and only brought down their $8.50+ footlong subs when Subway made theirs $5. Now Quiznos charges $5 for like an 8 inch. Pretty sad.

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I'm guessing the gay bread-fetish oven demographic is eating this promotion up.

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It's pretty much the same type of commercial we see all the time, only a little more gay. BTW if I was gay I'd totally do that guy while I was eating a Tasty Torpedo. But I'm not so this advertisement has no effect on me.

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Why does the dude look at his crotch when he says "That burned"? What did he do that burned? Did the burn come a few days later when he went to urinate?

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Let me guess - another reason for the Quizno's franchisees to complain about corporate. Here, it is justified.


Gross.

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didn't see the periscope..

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I thought this myself. Also when the oven mentions getting rubbed down. I'd probably actually like the commercial if the oven had a female voice however.

I don't have a problem with the commercial, but fudge packing imagery while holding a sub tube doesn't really make my mouth water.

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If you want to criticize a commercial for not making sense, maybe you should start with the skittles commercials? At least those are entertaining, though. This just reminds me why I don't like quiznos.

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I saw that the other day and wondered how it made it to air. Not offensive, just weird.

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Almost as obvious as the lady-razor ad with all the freshly trimmed bushes in it (and I mean that the ad in question LITERALLY had a bunch of freshly trimmed hedges in it).

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Can we get a re-shoot with a breathless, orgasmic, female-voiced toaster oven? That way, I could be aroused in addition to being confused.

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This is the central scrutinizer... you have just destroyed one model xqj-37 nuclear powered pan-sexual roto-plooker and you're gonna have to pay for it!

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@Chris Walters: You know, sadly, it took me like 5 minutes for that to sink in... It's Friday, I'm tired, and I guess it's not a bad thing that the last thing on my mind is Dr. Manhattan's penis.

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@Brandon Zeman: Ya, I just saw it for the first time, snagged a screen-grab of it... freakin weird. It's at the 0:06 mark

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Am I the only one that sees a reference to 2001: A Space Odyssey?

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@redskull: The toaster oven's rebuttal is just as good, in the context of this sick, twisted advert:

"We both enjoyed that."

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sex sells. or did you forget.

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I guess I am the opposite, because I thought this was a hilarious commercial and made me want to break my quiznos hiatus. Then again I am a young person with disposable income, questionable food taste and a newfound love of borderline sexually-harassing ovens, so maybe I am who they are going for?

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@dresden: If one wanted to, one could convince a Christian family watchdog group that this is about sex and have the commercial pulled from the air.

I mean, its pretty obvious that the sandwich is a phallic symbol and the oven represents the lady parts. The whole "Put it in me, Scott" line only reinforces my theory.

After all, someone must protect the children from these evil admen seeking to push their liberal, free love, hippie ideas about casual sex. Apparently that someone has to be me.

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@eightfifteen:

"Just like the time I lost my job at the pickle fired at the pickle factory for stickin' my penis in the pickle slicer. 'Course, she got fired too..."

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This is way better than those commercials with those mutant hamster things a few years back:

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There's another version of that commercial that seems to ply during daytime TV. Instead of saying "I'm not doing that again," he say's "I'm not wiping you with that chamois again." They leave out the "Put it in me" as well. I guess the execs really knew what the commercial meant and had a back-up.

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@citking: This is one market where I support the local shops. No franchise makes a good grinder, IMO. I have a place nearby that I get 2 rediculously huge grinders for $15. Over a foot long and with about 1.5-2 inches of fresh sliced meat. Beats the crap out of any chain.

Quiznos grinders are like a finger sandwich, and Subway sandwiches are all bread.

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That made me feel icky. And not in the usual icky way I feel after eating a Quiznos sub.

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@Keavy_Rain: But it's the perfect teaching tool for that sect... You put your "thing" in the oven, and it burns. We all know they're not going to condone the use of "oven mits".

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Because nothing lines people up like implying your sandwich will be cooked in an oven that Scott burned his wang in.

Not a bad commercial, though. I'm surprised it made it past the suits.

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I have watched this commercial many, many, many times. I laugh every time.

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@diasdiem: I like Quizno's commercials, a lot. Especially the hamsters, I actually went to Quiznos after the hamsters ad ran. It was ok, better than Subway, but maybe not as good as Jimmy Johns or Potbelly.

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This just makes me feel...superfluous.

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They have already changed the commercial, well at least the ones I see down here in Florida. I do have to say though that it was funny and I miss the original.

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@Keavy_Rain: Actually you could go even further & throw in homosexuality since that oven has a man's voice.

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@chrisjames: yeah, what the fuck was that. I can't believe people are surprised by this commercial after those things.

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My guess?
They made a bizarre commercial so that people would talk about it a lot on popular blog sites.
And every time they did, their name would be mentioned!

Oops, is that too obvious?

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@dresden: @dresden: I just spit a little Diet Dew at this comment. Funny stuff.

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I thought this commercial was hilarious, and have actually played it for my friends. It is just meant to be funny.

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@truthie: Yeah, I had to rewind that one on my Tivo to make sure I was seeing what I thought I was seeing.

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@diasdiem: @diasdiem: Ha! I totally forgot about those singing things!

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Anybody remember that super weird hamster commercial that Quizno's had? That was weird. And scary.

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I saw this during the [adult swim] block on Cartoon Network. I guess it speaks to either my frame of mind or the content of [as], but I loved the commercial.

I assumed they would restrict it to certain channels/time frames for the biggest 18-24 advertising punch, but I guess they're going all out with it.

I approve of the new wang-burning, phallic-sandwich producing mascot.