Starbucks Breakfast Value Meals Begin Today
Yes, today is the day. Starbucks will begin servings its new line of "breakfast pairings" (don't call them value meals!). For $3.95 you shall receive coffee and an egg sandwich, oatmeal or coffee cake. It's all part of Starbucks' latest effort to rid themselves of the perception that they are overpriced — which is probably going to be kinda difficult.
From the New York Times:
About those lattes: the company is fed up with the characterization that it only sells $4 specialty drinks. "The $3.95 price point is a backhanded way to go at the four-buck perception - it's less than four bucks, and it's not just a drink, but food to go with it," said Terry Davenport, Starbucks's chief marketing officer.
The Times says that chain is also revamping its menus, which will no longer emphasize the pricey specialty drinks and instead focus on brewed and iced coffee.
So, what do you think?
Starbucks Addresses the Price Issue, and Breakfast [NYT]
(Photo:Paxton Holley)
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Comments:
@N.RobertMoses: That's nice if you get up early enough or have the time. Whenever anyone says, "but you can do that at home cheaper" ...well of course. Duh! But the point is, what if you can't? And what can you do to save money if you have to eat breakfast and you have to do it away from home?
The Starbucks value meals seem to be a pretty good compromise. I need my coffee fix and their breakfast sandwiches are pretty yummy. And the deal is probably cheaper than McDonalds.
THIS!
Even shopping at an expensive grocer like Whole Foods (aka Whole PayCheck),
A dozen eggs is around $3
A pound of fair-trade coffee is around $10
Oatmeal $3 a box (10 packets)
If you figure 2 eggs a day for breakfast that's 6 breakfasts, Oatmeal is another 10, and the coffee will last you around a month if you're the only one that drinks it.
Grand total:
1lb of coffee = 30 cups = $.33 cents a cup of joe in the am
12 eggs = 6 breakfasts = $.50 an egg serving (add $.10 for cheese)
1 box oatmeal = 10 breakfasts = $.30 a serving
So even if you have all 3 EVERY MORNING for breakfast, you're only looking at a cost of around $1.23.
In a month that's $36.90 for breakfast, compared to $118.50 for the same meal at Starbucks per month(30 days).
You save ~ $81.60 by eating at home.
WOW.
(I haven't done that much math since my taxes last year!)
@pecan 3.14159265: have you ever actually made yourself breakfast at home? while i don't have kids, i have no problem making myself a fried egg and toast, as well as packing a lunch, in a total of about 10 minutes. if you made instant oatmeal, i'm sure you could cut that down to about 7 or 8 minutes
@nataku83: We've got boiling water at work, so I just eat my instant oatmeal there. And knowing that breakfast is waiting gets me out of the house pretty quickly, too.
@N.RobertMoses: Yes, yes, and you could kill your own cows, but you go to the store to get your meat.
@nataku83: I do make breakfast at home. But I don't make it and take it with me cause I use public transportation and get mean looks from the bus driver... so I either don't have breakfast or carry something that isn't "wet" like eggs (ever have eggs spill into a purse or messenger bag? Not pretty). But my point is, there are some people who don't, or choose not to. So reaming on these people for being foolish isn't necessarily justified because everyone lives differently.
@aedude01: Wow, you must live somewhere where groceries are expensive, that's a lot more than I pay for eggs and coffee, and I generally buy oatmeal in a big container, so not sure what the comparison is.
@aedude01: Most people who purchase breakfast don't do so 30 days per month. Of course it's cheaper to eat at home, but on some days it's easier to buy breakfast (or lunch or dinner) I don't eat out to save money, or to get better food. I eat out because time is limited and sometimes I don't want to do the damn dishes when I get home
They might run into problems when people ask to substitute or modify the drinks. I've heard baristas on another blog anticipating that and they aren't supposed to make substitutions.
I'm also glad to hear Starbucks will be focusing less on fancy drinks and more on plain coffee but I thought this "back to basics" initiative was supposed to have begun awhile ago.
@pecan 3.14159265: Well, I'd still think that when you wait in line, pay, and wait for your food to come up, you're still taking longer than if you just ate it at home. I take about another 5-10 minutes to eat at home, but I could pretty easily change my egg and toast to egg on a bagel, wrap it in aluminum foil and take it with me if I like. I guess if you're someone who NEVER buys groceries, then adding that time in would make it not make sense, but other than that, I really can't imagine any circumstances in which eating at home would actually take more time than waiting to purchase food at a restaurant. I really just think it comes down to laziness, or the misconception that it takes a long time to cook anything. Hell, I've seen toasters with built in egg poachers, how much easier can it get??
Not only is Starbucks ridiculously overpriced, but I can't stand the taste either. The only time I actually tried it was on Election Day, because they gave it out for free for voters. You could tell it was made from burnt coffee beans.
So really, they can go ahead and lower the prices, but I still will never have another cup of "coffee" there again.
@aedude01: You can probably have the oatmeal cheaper if you don't buy the packets, and get the big container of it.
@nataku83: Yes, it does overall take longer BUT it's a fact that some people would rather do it anyway. I personally don't go to Starbucks unless I have no way to get my mid-afternoon coffee fix. Like if our machine at work was broken and I was practically falling asleep as I walked. But for some people, eating breakfast somewhere else is something they have to do once in a while. Isn't it just good consumerism to know who has good deals and who has bad ones?
I used to go to starbucks and spend 2 bucks for a drip coffee like a sucker. Then we started ordering better coffee in the office. Now I keep cereal and a half-gallon of milk in the office. Every morning I have my coffee and cereal for breakfast at my desk while I read consumerist and avoid real work.
@Birki: I think the coffee they offer as part of the deal is drip coffee so there's not really any room for substitution. Regular or decaf...you could pay extra to get a syrup put in, but that's about it.
Every time I've tried Starbucks' food I've been sorely disappointed. ($3 for a stale brownie that I need to slug down my coffee just to swallow? Uh, no thanks.) I don't *mind* the coffee per se, but it's not worth making the extra trip. I hope the quality of their breakfast goods improves alongside the development of the deal.
I'm so lucky that we have an awesome cafe in my office. A small (machine) cappuccino, English muffin with sausage patty and cheese, $1.89.
@aedude01:
Taking that one small step further...
If you save $81 a month eating at home and you spend 10 minutes a day making breakfast for 22 days,thats 220 minutes making breakfast divided into $81,which means you "make" over 21 bucks an hour slingin' hash. Congratulations ! You make a LOT more than a Starbucks employee makes,doing the same job. (And you don't have to swallow the corporate bullshit that flows from the 'Bucks)
@nataku83:
"while i don't have kids"
This is why you are able to make breakfast for yourself @ home and pack a lunch. Once kids enter into the equation things like making breakfast and packing lunches start becoming harder. Lunches get packed before bed and breakfasts are much more likely to require more unwrapping than cooking. The starbucks thing sounds like a fairly inexpensive luxury if you can budget it in occasionally.
@N.RobertMoses: What if you're in a hurry? What if your alarm didn't go off? What if you have to be in early one day? What if you have a busy morning trying to get the kids to school and just want to have some farkin' oatmeal?
I used to take public transportation. It took me an HOUR AND A HALF one way to get to work. One way. I didn't have TIME to make myself breakfast every morning, not when I had to leave at 5am to get to work by 7am. For me, it was cheaper and easier to stop off somewhere on the way (Wataburger or Starbucks, depending on my mood, as both were on the way), and because I had about a 15-25 minute wait between my first and second bus, which left me plenty of time to grab a quick breakfast and eat while waiting. I usually brought my own lunch.
Now that I have a car (that commute killed me!) I eat at work when I get in, usually a bagel or a lean pocket, but sometimes it's nice to stop and grab a coffee and an oatmeal quickly as a treat.
@nataku83:
I live in the DC area, and I may have inflated the price on eggs a bit.... it might be closer to $2.50, but I figured I'd round up to be safe. I also tend to buy Oatmeal in the individual packets so that if I'm late I can throw one of them in my bag and still eat breakfast.
The way I look a it, it's always better to overestimate on price, and then be pleasantly surprised when you have money left over. Than to underestimate, and be screwed.
@nataku83: I completely agree. Eggs take 2 mins to microwave tops, and they taste the same as if you scrambled em in the skillet. (Plus you have one less dish to do!)
@aedude01:
Sorry about the comma splice and incomplete sentence. I should have proofed my post before I hit submit!
@Jeremy Wentworth: Finally, someone who I can relate to. Everything's easier when you're in only in charge of yourself.
@nataku83: "Well, I'd still think that when you wait in line, pay, and wait for your food to come up, you're still taking longer than if you just ate it at home."
Sure, but if you have to be 8 counties away at 7:30 a.m. for a client meeting, and you have some toast before you leave the house for the two-hour drive, chances are you're going to be hungry again when the meeting is over (and disinclined to get up extra-early to make take-along food) and 8:30 a.m. is just too early for lunch food. That's when fast food breakfast, Starbucks or otherwise, starts to look real good -- regardless of waiting in line, of price, of whatever.
And maybe you HAVE to leave the house right this instant to get your train downtown to work, but you can stop on your way from the train station to the work building once you get into the city. Or maybe you just weren't organized when you left the house. Or maybe you're spending the first two hours of every day throwing up and you don't want any food until after 9, not even to deal with preparing it.
@dako81: If you get the "snack sized" ziploc-type bags, they fit about the same amount of oatmeal as the packets. We buy a big canister and my husband portions it out into the little bags and stores them in his desk at work with a mug or microwavey bowl to get the same effect as the packets. (You can also put in raisins/other dried fruit and it keeps, and I got him a cinnamon-sugar shaker for work.)
@aedude01: It's the closest thing that Catholic churches have in the way of practical Sex Education.
/OMG Yes, I went there
@nataku83: All it really comes down to is that Starbucks is offering an option, an improvement from their previous pricier menu items. For those who do frequent the chain, it's a bonus. You don't have to go, but it is there if you want to.
I do make breakfast at home, but not everyday. Some tired days I don't want to make breakfast and wash dishes and pots. It's always nice to have an option.
Starbucks is not overpriced. They charge about the same as every coffee shop I've ever been in, and I've been in a lot. Specialty espresso drinks, black coffee, coffee beans, all of it costs about the same as at any other coffee shop. The fact is they just have a lot of more specialty drinks then most places.
@Jeremy Wentworth: You are the voice of reason, sir, thank you.
The tut-tutting tone of some of these comments bewilders me. Being broke (or busy) is not a moral failing. An occasional budget luxury shouldn't be as one either.
@Trai_Dep: Grow oats in the bathtub! You'd be watering your crop every time you shower!
THINK OF THE SAVINGS!


















It doesn't sound like much of a value.
Just think how much value there would be if you ate breakfast at home. You could probably eat for a few days for $3.95.