It's not just you. I now want to wear a bowling shirt and drink a mai tai in my backyard tiki bar.

All the meat you crave...

Its not only the "Jack" part of it, its the atomic, 1950's background that makes you want to be a hep cat.

1: Cut a hole in a box
2: Put your Jack in that box
3: Make her open the box

I'll sit down now.

I'm not sure Jack marketing would have a problem with those taglines.

Jack in the Crack!

Also I have a problem with the "Jack Jack in the Box" design in the first photo.

@ophmarketing: Yep, that's exactly where my mind went too.

It's not as bad as the Arby's phallic design,

I'm going to miss the old "Jack in the B-fish" branding.

(Look closely at how they blended the "o" and "x" to understand.)

It's not just you, it's obviously what they were going for. Carl's Jr's logo changed to a retro cursive font as well. It's all the rage these days.

This joke came from an old sitcom called "The Loop" - about a young ad guy in Chicago (lasted for one season)

In the episode they had to create a slogan for "Jack airlines" (aka UAL's Ted) - of course the old guy came up with the innuendos while the young guy corrected him..

The logo itself doesn't bother me, but it doesn't really seem appropriate for a fast food chain. Looks more like Silicon Valley start up or something.

Their logo may be immature but at least their advertising isn't as bad as Carl's Jr.

@jamesdenver: well, mine didn't come from that show, although admittedly they're not at all original.

There's a radio station where I live called Jack FM that does similar stuff. If you call into the station with something immature but not too offensive, and they like it, they'll put it on the air as a bump.

As for the station itself, I love it. No DJ's, no banter aside from the bumps, and a good variety of music. Seriously, they've played showtunes followed by hair metal.

I don't mind the new branding. But the third picture in the article looks like a Chipotle or a Starbucks. I ate at Jack In The Box once when I lived in CA. It tasted like someone did, so I never ate there again.

I do miss Carl's Junior. The ones out west seemed to actually have decent junk food.

Crappy logo.

I see a David and Goliath situation in the future. There's a regional fast food place in Alabama named "Jack's" who's logo is extemely similar, and they've been using it for at least 20 years. I'm sure it'll be a la Monster Cable.

@ophmarketing:

2. Jack In The Box

@nakedscience:

I always called it Snack in the Crack. It works for our family.

I noticed this when I visited San Diego in October of last year. Eh, I kind of like it.

They should get jack bauer for the new ad's.

@Keavy_Rain: What in the hell does this have to do with ANYTHING?

No, no, this is genius. It paves the way for opening a bunch of 'classic' Jack In The Box restaurants featuring the old logo.

They haven't changed the logo in decades, why start now?

As someone in marketing/branding I always get a chuckle when a company puts out a new logo or product or ad and STEPS IN IT. This isn't going to end well. Oh boy!

This rebranding has been going on before the Pre-Jack Hit By A Bus Commercial Stunt.

Seeing how Jack's back, might as well rebrand the logo while you're at it!

Was that freaky leather mask guy in Pulp Fiction named Jack?

Yeah, and about 10 years ago they toyed with the idea of changing to "Monterey Jack's" and going to a more upscale/casual dining theme.

I just hope that they don't put any dihydrogene monoxide in their food. ([www.dhmo.org])

I actually kind of like that logo. But what I really wanted them to do was keep Jack in the coma after he got hit by the bus and temporarily change their name to "Phil in the Box" as suggested by the guy who's temporarily filling in for Jack. In the commercial, he tells coma Jack that he's changing the name, and Jack snaps out of the coma. I wish Jack would stay in the coma for a while, and they could make this HUGE marketing campaign out of it by making it like a soap opera. Phil changes name, Jack is pissed but can't do anything, Jack supporters hold vigil or something, Phil tries to take Jack off life support, Jack's wife and son try to take back the brand etc etc. Could've lasted for months and it would've been a really awesome campaign with incredible results imo. Then again, I'm just a stupid office guy, so what the hell do I know?

Sidenote: I like Jack in the Box even if it is somewhat pricey for fast food. Then again, I live in San Diego and was born and raised in Tucson where Jack is king.

Well, it makes some sense... I mean, if you can't satisfy your In-N-Out Urge, don't you usually have to settle for a good bit of Jack?

...ladies.

I guess San Diego is just a great place for juvenile humor. Home to Jack in the Box and Blink 182. As we know, Blink 182's biggest selling album was "Drop your pants and jacket off"

Pass the jack sauce please

@Alice Arrington Radley: We call it Crack in the Box

@Sucko-T: I can't stand that stupid Jack in the Box styrofoam head.

The emphasis on JACK makes me think there's absolutely jack/nothing in the box. Methinks their focus groups may have been a little too focused on the brand and not thinking enough outside the box on the implications of this redesign.

@litbruin: They were quite obviously thinking outside the box if there's nothing in it. Sorry, I enjoy puns way too much.

Does anybody else see the boob?

@trujunglist: you must have a lot of time to think about things. I'm impressed.

@senyushkin: Now that you mention it, I do. And I won't stop seeing it from now on.

@ophmarketing: Well played, sir.

For those 4 people left not aware:

I will never eat at a restaurant that offers "Jack Sauce" on their sandwiches.

I work at a jack in the box in orange county, ca (I'm 18 and I needed a job lol) and I noticed this on our chicken tender boxes about a month or two ago and we just got cups with this logo on them.

Personally, I like it better.

@hoffmeister_hoff: (ahem) That's "Take Off Your Pants and Jacket" to you, mister.

Looks OK to me.

is it just me or does it look incredibly retro?

Retro is the new new.

RE: Carl's/Hardee's advertising: I personally enjoy being told that, because I'm a guy, that I'm incapable of making breakfast. Carl's/Hardee's ad team, your degradation of my gender completes me.

As for Jack in the Box, we don't have them almost at all in the south. And that's a shame. When I had satellite streaming in from the west coast, I saw the commercial where Jack and his wife were walking barefoot on the beach and she announced she was pregnant with a new chicken sandwich.

My friend in Texas refers to it as "Jack In the Crack." There aren't any of these up here in the North, AFAIK.

This screams late 70's/early 80's Disneyland branding in Tomorrowland. They should plop a Jack in the Box pavilion in Tomorrowland and present it by Dole