Drummer Comes Up With World's Best Tiered Pricing Structure For New Album
Trent Reznor and Radiohead have been dealt a serious blow in the tiered pricing war for album releases. Josh Freese, a member of Devo and A Perfect Circle who's also played for NIN, Sting, The Offspring, and more!, has just released his solo album today. Aside from the free single or vanilla $7 album download option, you can pay anywhere from $15 to $75,000 for increasingly more bizarre package deals.
At the cheaper end of the tier, $50 will get you the digital download, a double disc set, a t-shirt, and a 5-minute phone call with Freese to discuss anything you like—including what you liked or didn't like about the album. Too boring? Buy the $250 package and you'll get signed drumsticks, plus you can have lunch with Freese at The Cheesecake Factory or PF Changs. The $5,000 package includes (among other things) a letter from Stone Gossard of Pearl Jam telling you about his favorite song on the album.
But wait there's more! If you're willing to spend a sizable amount of money, the perks get even weirder: there's only one $10,000 package, but that's because included alongside the foot massage and day at Disneyland, Freese will give you his Volvo station wagon, of which he obviously only has one. The $20,000 package includes 2 original songs written for or about you, and you get to sing back up or play ("the drums, triangle, whatever") on them.
Wired has an interview with Freese where he discusses how he came up with the ideas, and insists that they're all legit. They're on sale starting today, and you can see the details of every package on his website.
Naturally, he's made a YouTube commercial about it:
"Drummer's Crazy Album Extras Take 'Freemium' to Weirdville" [Wired]
joshfreese.com
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Comments:
Interesting... CNN had a story about Jill Sobule doing something similar. The music industry is certainly getting interesting.
@Radi0logy:
I don't know about that, but I'd certainly pay $250 to have lunch with either of them. Somehow I think lunch with Jimmy or Robert would fetch significantly higher than that, though.
@I_have_something_to_say:
If you're a fan of the music, certainly. I can see him selling a lot of the $50 & $250 packages.
@h3llc4t: +1 for mentioning Aphex Twin.
Salvador Dali did ads for Nestle candy bars. I think the surrealism of him doing that was intended to be art.
At a certain point, is your means of being a consumer whoreism art in itself?
This is awesome on many levels.
Do I sense a business opportunity? Create a digital/online system that schedules everything up, accepts payments, and keeps everyone's numbers confidential (maybe as simple as using a phone bridge?)-- match up B, C, even D-list actors, politicians, and musicians (probably through agents, if they still have one) with their fans for 5 minute chats. Maybe even have a bidding system for certain big names, hook it up with charities so some (or all, after cost) of the proceeds go to a charity if the celeb wants it to do so...
c'mon people, I want ideas out of the box here... help me out...
@savvy9999: I got ahead of myself-- this is all strictly about the unabated *genius* of selling/buying 5 minute chats with your idol.
@I_have_something_to_say: I wonder if it's at any Cheesecake factory or if it has to be one close to wherever he lives.
@ARP: Dali also designed the labels for Chupa Chups lollipops.
I don't know how much of that was "statement" so much as an artist needing to pay the bills. I know plenty of artists today who are incredibly clever & talented, and still have to do neuterific corporate work to get by. The lines they can feed people as excuses just don't sound as snappy and fresh as they did a few decades earlier.
This could be isolated weirdness, or the point at which we will look back later and see the beginnings of the "new" music industry. I think it's very cool what he's doing.
@I__have_something_to_say: I found the $250 package the most interesting, too, and if it were someone I really liked, I would pay in a heartbeat. Music heroes that you can not only meet, to have lunch with- That is pure 100% awesome.
@joshthephenom: And the thing she learned is that people WILL buy those expensive packages. Well, at least someone will. : )
@MrEvil: He's definitely a great musician to see play live (saw him with NIN), and he's been a session drummer for pretty much every decent band out there. Haven't listened to much of his solo work, but it doesn't sound like a bad value at all.
This is a great idea, but as someone already pointed out, it's not completely original. In fact, one of my favourite folk artists just did something similar with his latest album, with a bit of a twist: instead of selling extravagant packages after completing the album, Richard Shindell sold pre-order packages to actually finance the album, with the promise that as soon as he had made enough money to cover his expenses, he would get right to work. I don't remember offhand what the packages were, but I know they included neat things like his recipe for risotto, t-shirts, one of his favourite guitars, recording a track with him, and I think I recall that the $30,000 package was "I will paint your entire house."
I think doing what Shindell did is a great way to let fans feel like they helped to make the album possible. I think doing what Freese is doing is a great way to maximize profits after the fact.
@Hank Scorpio: In a somewhat related note, I had a scare yesterday because I heard Led Zeppelin or Robert Plant 4 times in the same drive to work. I assumed he'd died and all the stations were having tributes.
Considering he just got done with NIN's Lights in The Sky Tour over America Summer/Fall and Over South America I'd say Trent had a little to do with this (Went to three shows my self amazing stuff). This covers the Giving Fans Something They Want = Success formula that Trent has fought so hard for. Unfortunately I do not have $75k or I would be chilling with Josh and Danny.
@Jim Topoleski: Amen! Me too. I love A Perfect Circle, NIN, etc. If I had the money I'd SO be there! Thow in MJK and I'd die of a heart attack right then and there.
OMG, artists being creative! I want to give this guy $50 just for the privilege of reading his site. ;) I bet he does well, and I hope other artists catch the drift -- it's a great way to please fans, and make good money where you can while still being good to the fans who don't have that kind of cash.
This is hilarious and fantastic. I love when artists do things like this. This way more creative than just trying to stop kids from downloading music. You can't download signed drumsticks or a personal phone call. People will fork over the money for stuff like that. Plus it's fun to hear about interesting and creative deals like this.

























eh, somebody might take him up on it since you can't quite download a foot massage. a volvo seems an unlikely target of internet piracy as well.