Earlier this month, we noted how a reader was having trouble getting Sears to properly honor the lifetime warranty on his Craftsman tools. Now David Figler, a vice president of the company, has responded and said, “We stand behind the warranty—complete satisfaction—period.” Below is his email, and a portion of the memo he sent to Sears stores on the matter.
I work at Sears Holdings to develop and promote Craftsman tools. I am sorry to hear that we did not get it right the first time Brian visited his Sears store for a Warranty exchange on Craftsman tools. Unfortunately, we do not always get 100% execution from all our associates on our warranty exchanges, although we are always striving towards it.
In response to your column, I have worked internally to be explicit on the issues pointed out to make sure we do not disappoint again. Craftsman tools have a heritage of performance and trust. I want to assure you and your readers we stand behind the warranty – complete satisfaction – period. Though disappointed with Brian’s experience, I’m grateful that I could learn of it and take steps to prevent a similar mistake in our stores for the next customer. An excerpt from the internal communication to our store associates is below.Subject: Craftsman Hand Tool Lifetime Warranty
There have been several news articles and emails regarding customers being denied Craftsman Hand Tool exchanges for reasons that are not part of the warranty. We’ve had specific complaints of denied exchanges based on:
– Tools having rust on them
– A 3 Piece per day limit on exchanges
These are NOT valid reasons for denying our customers their right to exchange their Craftsman Tools under the Lifetime Warranty.
The warranty states: “If for any reason your Craftsman hand tool ever fails to provide complete satisfaction, return it to any Sears store or other Craftsman outlet in the United States for free repair or replacement. This warranty gives you specific legal rights and you may also have other rights which vary from state to state.”
Our Craftsman Hand Tool Lifetime Warranty is one of the most important competitive advantages we have in the market. It is crucial that we ensure all of our sales associates are trained to understand all the hand tools that are covered under this warranty.