Justin sent us this photo of his neighborhood Associated Supermarket in NYC, where a printing error on the latest sales posters didn’t stand in the way of putting them up. We guess it was cheaper to just run around throwing handfuls of cocoa powder on everything than to reprint them.
Of course, if it’s not an error then this is the most brilliant invention in grocery technology ever.







We have an Associated Supermarket up here in Newburgh, NY; it’s a great place to get hard to find ethnic specialities. They probably hung the wrong posters too.
Good thing the advertisement wasn’t for diapers…
@jklug80: “Good thing the advertisement wasn’t for diapers…”
Or underwear… Oh wait…
@jklug80: …or Preparation H.
@jklug80:
SNL’s skit on chewable diapers! Very funny and gross.
[www.huffingtonpost.com]
@Gokuhouse: funny the first time, but they aired it at least 3 times.
If you’ve ever shopped at a NYC Associated you’d know it’s a miracle that the signs aren’t upside down.
I think they’re saying the sale is sweet like chocolate, not the product. Maybe I’m giving them too much credit.
Assuming this is an old template not properly modified, I would like to know what tastes just like chocolate
@edwardso: Failure and snot
@edwardso: Maybe they’re predicting a chocolate salmonella scare where in the future, the synthetic chocolate rations taste just like chocolate!
@Sanspants: Noooooooooooooooooooooooooo! I cannot live without chocolate!
@edwardso: Me too, actually. Other than chocolate products that taste like chocolate, I’m puzzled.
It looks as if they’re saying the sale tastes just like chocolate, not the food? Either way, this going up before lunch makes me want some chocolate!
This is why i shop in Compare Foods instead
I’d actually love to try a chocolate-flavored grape.
@Rebecca Brown:
Dip them in chocolate sauce. Yum!
I hate it when graphic designers and printers don’t have the common sense to contact their clients when there are obvious errors.
@bbagdan: On the flipside, I hate it when clients don’t proof read before sending stuff off to the printer.
@ionerox: Yeah, but having worked in printing, printers are supposed to notice such glaring issues. Small problems, no, because they happen, but to let this go through is a HUGE no-no and I would have gotten REAMED had I let it go through. Customer service and all that.
Oh, indesign layers are convenient. But when they go bad, they go REALLY bad.
I had chocolate-flavored potatoes the other day. Especially good with pina colada-flavored radishes.
No, it’s not that everything tastes like chocolate.
Everything taste like chocolate. The graphic designer use good grammar.
@coren: I like read much too!
@coren: Always a grammar nazi in every thread.
Why?
@5h17h34d: Because it makes it funnier. That’s why.
Associated isn’t the best or most image conscious chain of supermarkets. These were probably done by some intern they found on craigslist working for slave (aka none) wages.
I guess you could read it as “Sale That taste[sic] just like chocolate!” But that doesn’t make much more sense. The capitalization of “That” makes it odd.
So maybe it’s “Sale. That taste just like chocolate!” Is it supposed to be read aloud with a hillbilly accent or something?
Yum! Chocolate-flavored tomatoes!
I wish I could get one for my kids bedroom, cuz they are FUNNY!
And harmless
Great. Now I have “Sexual Chocolate” from “Coming To America” stuck in my head!
@FuryOfFirestorm: “just let your soul glo…just let it shine through yeah…..”
The best part of NYC’s signs is the spelling errors. Nothing makes me laugh more.
@LegoMan322: No doubt…like the metal signs on the lamp posts in Crown Heights that say “Albany / St. John’s Shoppin District”…shoppin?
It’s like it’s a catchphrase that never actually caught.
Needs larger size for downloadable goodness.
Mmm mashed potatoes that taste like CHOCOLATE! Willy Wonka must run this store or something.
New Advertising lady: Man, this takes a lot of work making each of these ad’s.
Old Advertising lady: Look, you can cut-n-paste each ad, then just change the small details
New Advertising lady: Wow, that will be a very nice time saver…..
… job goes to print
Old Advertising lady: … just don’t forget to make sure you change all the information that needs to be changed in each cut-n-paste….
New Advertising lady: Oh…. Um, do you know if it will be OK if I quickly print up some new resumes on the shared printer?
Once again, The Consumerist doesn’t do its research. It’s not the fruits and veggies that taste like chocolate, it’s the store that taste like chocolate!
Coincidentally, I bought some chocolate from them that tasted like potatoes.
That is so New York I can’t even stand it.
Iceland in the UK made Chocolate Flavoured Carrots
[www.independent.co.uk]
needless to say, they tasted like crap.
I used to shop at the Associated in Greenpoint, Brooklyn. The cashiers were all sullen Polish girls dressed like Paris Hilton. They’d talk on their cell phones and eat various foods while literally slamming customers’ items into bags. One time the girl actually FOLDED my ground beef package in half to make it fit in the bag. Also, buying milk there was a crapshoot-maybe it’s good, maybe it’s curdled. I wish everything I bought there tasted like chocolate, that would’ve been a great improvement!
We used to live down the street from an Associated store. My father nicknamed it, “Dummies.” We spent years calling it that. “I”m going to Dummies to get some milk, want anything?” “Can you go to Dummies and get my cigarettes?”
Mmmmmmmmmmmm chocolate pineapple.
It would be easier to read if the picture was a bit bigger
I keep wondering why “Chocolate” is capitalized.