Ben & Jerry's Announces Their Grocery Shrink Ray Immunity

1 pint = 16 fluid ounces — at least mathematically. In the ice cream world, however, there seems to be some shrinking going on.

Ben & Jerry’s, however, is refusing to slim down. Here’s the email that announces their immunity from the dreaded Grocery Shrink Ray:

One of our competitors (think funny sounding European name) recently announced they will be downsizing their pints from 16 to 14 ounces to cover increased ingredient & manufacturing costs and help improve their bottom line. At Ben & Jerry’s we think downsizing pints is downright wrong. We understand that in today’s hard economic times businesses are feeling the pinch. We also understand that many of you are also feeling the same, & think now more than ever you deserve your full pint of ice cream.

We are even more committed today to lead with our values through the quality of our ingredients & how we source them to make the best ice cream possible. So, while our competitor may be experiencing a bit of shrinkage, rest assured that your Ben & Jerry’s will still be standing tall in the freezer. Enjoy!

Ohhh, Häagen-Dazs got called out….