Starbucks To Launch Instant Coffee
Do you like instant coffee? Oh, so you're the guy. Well, this is great news for you, dude. Starbucks has made a "breakthrough in soluble coffee," and it will be bringing it to a cafe near you. The chain is expected to announce the product, called "Via", next week.
From Crain's New York:
Starbucks will begin testing the soluble coffee — a term that conjures up images of instant brands such as Folgers, Sanka and Brim — by selling it in Starbucks cafes as early as next month. It's unclear as yet whether the company will also extend the product to supermarkets, where it already has a presence with ground Starbucks-branded coffee.
We wonder if they'll follow in the footsteps of Folger's and run some sexist advertising to go with their announcement.
Starbucks poised to launch instant coffee [Crain's New York]
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Comments:
And Starbucks will find a way to burn their instant coffee as well.
That's harsh, and so is her coffee. LOL! That comercial is wrong!
So they announce value meals...layoffs...and instant coffee all in the same week? Do they even HAVE a marketing department?
I actually like good quality, over-strength, instant coffees. Particularly if you add condensed milk. YUM!
Instant coffee in other countries is pretty good. We don't have any "pretty good" brands here. Maybe that will change.
@Saboth: Do you really know what exactly is in the green shit? I know what's in my coffee: hot water soaked in ground coffee beans. And even at Starbucks, a cup of COFFEE isn't $4, that's only if you buy a triplemochafrappawhoopee whatever.
@Saboth: Well, that really depends on what the temperature is (affects flavors), what elevation you are above sea level (affects carbonation), where it was bottled (water quality), and whether the sweetener system is HFCS or sugar based.
And starbucks dies just a little bit more...
@ryan89: I find it impressive that dispite all this Starbux is still maintaining it's "Coffee for the refined 20-something IBanker in all of us" image. Reminds me of a college friend who continuously tried to turn trips to the dollar store into a novel, fun outing in an effort to make herself feel less poor about going to a discount store to get toilet paper.
Having no money effects every business the same. Now is the time to scrounge!
starbucks tailspin ftw
i enjoy how non-coffee drinkers occasionally keep a jar of instant around in case someone would like coffee.
the sentiment is nice, but does anyone really drink it?
I've kept some instant around for the purpose of making the occasional mocha milkshake at home, but it would take something impressive to get me to actually drink it as coffee
You know, I read Howard Schultz's book before I started working at Starbucks (I worked there for three years in HS and college). It seems like the company is doing every single thing he swore up and down they'd never do. It's turning into the next McDonald's, for crying out loud! What ever happened to quality over quantity?
It will be SO good that Starbucks will announce that it is ceasing the sale of coffee beans.
LOL !!! ,I read the Reuters story on this .They said it was 20 years in the making LOL !!!
The best part is that they will be sell 3 packs for 2.95$ or 12 for 10$ LOL .They still don't get it .
First ,this was 20 years in the making crap - give me a break .It's called an excuse , an act of desperation .The sales are plummeting and they're closing stores and all of the sudden a super secret master plan is revealed ... LOL
Then were back to the Starbucks pricing issues . 3 packets for 3$ or 12 for 10$ .Uh , how many servings in a jar of Folgers for 5$ .Are they going to charge for hot water and cups in Starbucks ?
I hope this works just to reduce layoffs but really ... LOL
@albear:
Interesting how ads have changed over the years isn't it? If I told my wife her coffee was crap I wouldn't have to worry about her ever making it again :-P
i think i just laughed, puked, and cried for women all at the same time after watching that ad
Starbucks makes the only decaffeinated coffee that to me tastes like the real thing. So, if anybody can come up with a palatable instant coffee, I'd put my money on Starbucks. Whether I'll pay what they are going to charge for it is another question.
Starbucks is no longer for the refined iBanker. That was so 5 years ago. Starbucks is the MacDonalds of coffee now. The little indy guys are beginning to make it again, even in smaller towns. People go to Starbucks for milkshakes, not coffee.
About the instant coffee... Didn't coke try this with Far Coast or whatever it was called a few years ago? That was a success, LOL.
Wow, Instant Coffee for me is for the older crowd. My dad still drinks it and doesn't really like the brewed coffee at home.
But if I am out coffee beans at home, I usually just grab a spoonful of the instant and go. Instant caffeine indeed! ; )
Yeah. I also read "Pour Your Heart Into it" Theres a huge difference between the Starbucks he is talking about and the one of today. I thank goodness i no longer work there
@evilrobot: I do! But only when I want to take a really raspy-tasting trip down memory lane. Ah, instant coffee, the coffee of my youth...
@tc4b: I do not understand why people insist on saying a cup of coffee is $4 or $5 at Starbucks. They are about 1.80 where I get my cup every now and then. Seriously Saboth you state you don't like, or really know anything about coffee then claim prices like you do.
Every hip-hop artist I sell Cliquot to would call you a hater.
But the new Starbucks instant has Electrolytes! Its what plants crave!
@ndonahue:
Yep. McD's was once a quaint diner and Sears was a fine upstanding mail-order catalog. So it goes..
Starbucks is shooting themselves in the foot yet again. Instead of trying to shore up their brand they are trying to be McDonalds. It started when they put automated espresso machines in their stores. Now value meals and this crapola. I looked at their menu in the grocery store kiosk last week. There was more non coffee items than coffee items on the menu.
Really some of us actually still like and drink coffee.
@evilrobot: Gah! My parents do that.. except they drink a ton of decalf so there's always fresh decalf brewing.. and instant regular coffee for everyone else.. disgusting.. i wish they'd just keep energy drinks around for when i visit.
Instant coffee? I'll drink it while i eat my juicy and delicious 7-11 microwavable cheeseburger!
This idea is so bad, it seems fake, like something from 'The Onion'. Didn't SBUX purchase the Clover Coffee machine company? Hand built $10,000 coffee machines that make a 'million dollar cup of coffee'? If I can get the Starbucks 'experience' through a dry packet of coffee then it could be sold anywhere. What do you need all those stores for? And your 150,000 employees?
This thing smells like Vista..
An $1.80 is for a 12oz Tall...
They're even a bit cheaper if you get the 8oz Short...
And as for $1 20oz soda, it's been going up, most of the machines in the areas I go are now more then that... for Mt Dew it's $1.40 at the machine in my building and $1.35 at the convince store around the block--and you know it's a Yum Brands owned store because they charge $1.85 for Coca-Cola products
The other week I told my GF that I didn't her coffee because she made it too strong... few days later she gave me a cup, it was better... I got to the bottom and there was what looked like grounds, I said "I think the filter broke", she said "no, that's dirt, don't complain about my coffee"
@Skeetz:
decalf must be vegetarian? :^D
My grandmother has a jar of Folgers in her fridge that is so old it doesn't have a bar code on the label...
@mcmunchkin: Some of the best coffee I've ever had was powdered mix stuff in the Czech Republic. Amazing stuff, all in a little powder pack.
Instant coffee is a myth. An urban legend. When the Air Force closed Project Blue Book in 1967 thy had found that instant coffee does not exist, or pose a danger to our country. I think Snopes.com has a page about it...
@I_have_something_to_say: lol!
"WHY DON'T YOU JUST HAVE THOSE WHORES AT YOUR OFFICE MAKE YOUR COFFEE FROM NOW ON!"
@Saboth: Why did you post this, exactly? Expound on your love of Teh Dew? Communicate to us how superior you feel with your choice of drink?
Little lost here - explain, pls?
The only "instant coffee" is coffee brewed by others before I arrive and order it. Hot water poured onto grains of sand is not "coffee".
If there weren't legal repercussions, I would throw that crap back at anyone who gave it to me. And don't give me dandruff (a/k/a "coffee whitener"), either.
I feel so fortunate to dislike any and all hot liquids, especially coffee. It saves me a bunch of frustration, money and confusion. When I buy a Mt. Dew, I know it will taste like Mt. Dew, not dependent on what aged beans were used, how long it was brewed, if the filter was good, what temperature it was served at, what ingredients go into it...also it costs $1 vs $4.