Ad people have to rationalize their bloated budgets somehow

I totally hate the new Pepsi logo. I'm hoping it's a publicity stunt like Coke's new Coke from 1985.

If a lot of people complain they will bring back the classic Pepsi logo :P

This is just spin trying to say they didn't try to deliberately copy the Obama logo in order to increase sales and to get even more free publicity. It is marketing genius.

Somebody who can get to flickr should link Apelad's "Popsi" drawing.

Can you say "intentionally leaked non-sense to drum up business?"

Mmm.... high fructose corn syrup nirvana.

If they want something revolutionary...start using cane sugar or beet sugar instead of HFCS...

Remember when they tried to do that dance move with the "walk like an Egyptian" style hand moves?

Yeah...

Why is this document so damn fascinating?

the only thing I can think of that rivals (and probably exceeds) the degree of WTF in this is the artwork of Paul Laffoley.

So if I drink a can of it, will I finish it before I started?

[2.bp.blogspot.com]

I feel astronomically dumber after being tricked into clicking.

I totally hate the new logo, to me it looks like the old logo got some sort of degenerative disease.
Also, I wonder how many millions Pepsi paid for what is essentially two bezier curves that probably took 30 seconds in Illustrator.

Congratulations to Consumerist for becoming a part of Pepsi's marketing campaign.

@cristiana:
Damn me, and that 30 seconds is a high estimate.

I suspect the only people who actually find this interesting is the Pepsi Co. marketing dept.

(fire them)

The one thing I've gleaned after reviewing this document, after some quick calculations, is the following theorem:

P = MC^2.

All this is missing is Robert Langdon telling us how this relates to the church and Leonardo daVinci and St. peter.

@Plates: Yeah, there is just no way this logo isn't politically-related. The DC metro system has been covered with Pepsi ads since around the time the inauguration tourists began to arrive. These huge posters all say suspiciously Obama-esque phrases like, "HOOOOOOPE" with all the "O" letters replaced with the Obama/Pepsi symbol.

I found this through reddit the other day, I thought it was a fantastic response to the new Pepsi logo...

[www.suckatlife.com]

That's got to be either a stunt or a goof. Way too over the top to be real.

So, is that diagram implying that Pepsi drinkers will be come so obese, that light will now bend around them?

@albear: Their new logos and branding across the board are pretty poor. The new "MtnDew" looks trendy and transient, the new Sierra Mist cases blend into the background and look like a store knockoff brand, and the new Pepsi logo looks like someone just banged on the original one until it started to come loose.

@ChinaDeathBus_GitEmSteveDave: Excellent.

@Borax-Johnson: that's some quantum shit.

@Patrick Mcgranaghan: I think this is one place I can 100% agree with you.

@cristiana: Two hours deciding on new logo. Months preparing presentation that incorporates every cultural milestone of global civilization in order to justify preposterous price tag for design services.

@larrymac808: Here you go:

@FLEB: I thought the exact same thing when I saw the new Sierra Mist. I actually thought it was a generic store brand.

@FLEB:

I disagree. I think the new "MtnDew" makes them look like fracking idiots who can't even bother to spell out the name of their own product. But then, look who they're catering to--a big bunch of 12s.

I'm just wishing for Pepsi or Coke to put their Diet counterparts in glass bottles and sell them to me!!!

@SacraBos:

Correct. They will gain so much mass they will in effect turn into Dark Matter.

Logo tastes like yuck.

This load of bull reminds me of:

1. the Duchamp toilet in SF Moma.. "it's art because i say it's art, nevermind it's just a urinal i turned on its side"

2. the blank white canvas in SF Moma.. "its whiteness reflects the light and the dust in the room" ..uh yah right.

3. the kid in my college art class who worked at a copy store and b*llsh*tted his way through an assignment with 100 blank pieces of copy paper he ran through a copier with nothing on the glass, along with some made up existential crap to make the teacher go "ooh" at a stack of blank paper..

It also looks remarkable like the logo for Korean Airways. [www.koreanair.dk]

In fact, there was an ad in the DC subway the other day that said "WOW" and nothing else. The "O" was a logo tht was either the Pepsi logo or the Korean Airways logo. So really, I have no idea what the ad was for.

Same problem with Cingular and Flex Car logo. Of course, both of those companies are gone now. But I think there was a third logo that looked like Cingular and Flex Car. I'd love to remember what it was.

Oh. My. God.

As we approach the Pepsi Limit, we see that the very fabric of space and time begins to bend, allowing us to finally to achieve totality and universality. Indeed, we have arrived at the singular point in human civilization where we no longer must be content to settle for idle symmetry and one-dimensional states of being. The fifth paradigm has come.

@SacraBos: Maybe each pepsi contains the ever elusive worm hole, and each can will literally be a new experience as it sucks you into a new dimesion ala Quantum Leap or Sliders. Each pepsi drank will bring you one step closer to home. Drink up, it's your only hope.

@Michael Belisle: s/fifth paradigm/sixth paradigm/ #hyperbole fail

@Ixnayer: I always thought Sierra Mist was a store brand.

@albear: I like the simplicity of the new Pepsi logo, which is what I think they were going for; however, I hate the awkwardness of that white stripe, gigantic on one side and far too skinny on the other. I think if they evened that out a bit, it would look pretty great.

On the other hand, I don't think they needed a complete redesign in the first place. If they had cut down the "fizziness" of the logo, they could have gotten that same "more simplistic" feel that seems popular these days (which is what I'm guessing led to the new logo).

It's obvious what they did.... they found out that dividing any number by zero it will always equal the Pepsi logo.

America, YHBT. YHL. HAND.

Just went to the link for the document. Oh Lord, it reads like something Cheech and Chong would come up with at the top of their stoned days. What is all that _T%R@$*UI(%^ on "DNA reinvestment" and a "traditional linear system"? I can come up with better and more logical wording that this; and this is what they get paid to do? No wonder advertasing has shuch a bad rap.

@albear: Only in as much as new Coke wasn't a publicity stunt.

[www.snopes.com]

It's a viral.

And the blogosphere is going to be made to feel extraordinarily stupid once it's revealed as such.

So I'll draw a triangle. Shade one side orange, and pepper the other side. It'll be the new logo for "Doritoes Sweet Chili Heat!"

It's not worth anything now, but once I write a thesis about the thing (involving gravitational pull and ancient Mayan traditions), it'll be worth a few millions.

I might even get a free bag of chips out of the deal.

Who needs hallucinogenic drugs when reality is this twisted?

The new pepsi logo reminds me of UCLA's logo debacle a couple years ago. They spent $90k for a design company to basically capitalize, bold and italicize "UCLA". The students were pissed - an art/design student could have come up with that or something better for free.

Say what you will about the logo -- all I care about is whats in the can. My purchasing decision is not affected by the logo. I think Pepsi got it right when it wanted to market the younger demographic.

While it doesn't appeal to most of you, it probably will to elementary school kids. When they grow up, they'll have a fondness for that slick packaging because design has come a long way now that a digital lifestyle is proliferating (as is design becoming more contemporary with the times). I'd like to give Pepsi *some* credit. I'm sure they knew what they were getting, and know we aren't stupid enough to forgo buying it just over the packaging design. We buy it for the taste, which has established a strong reputation. This new campaign only benefits Pepsi because on one hand, they get us, and on the other, they get the kids who are growing up in a world of modern, slick and contemporary ubiquity. I think this new branding is clever and could very well be perpetually enduring for the next 50 years or so. Marketing for this day and age must be crazy.