Dairy Queen's Recession Friendly Sweet Deal Menu Costs More
Starting next month, you might see TV spots advertising Dairy Queen's new "Sweet Deal" menu, which is supposed to be a value-priced alternative to their regular menu. They're already rolling it out, and at least one item on the menu will actually cost you about 8% more than it used to.
Here's what AJ found yesterday:
Forsyth, GA has very few places to eat. When I don't bring my lunch, I end up having to eat at the same places over and over again, and many of them are fast food. So, typically, I tried to find something that I can at least pretend is a bit healthier, like grilled chicken wraps.
Yesterday, I went by Dairy Queen and ordered two grilled chicken wraps. The chicken wraps are $1.39. However, they also happen to be on Dairy Queen's "Sweet Deal" menu, a promotion which I was unaware of. (I hadn't really looked at the promotional poster. I knew exactly what I wanted.)
With the Sweet Deal, you get any two items for $3.00. So, of course, Dairy Queen charged me $3.00 for two $1.39 chicken wraps. I didn't even notice until they handed me the receipt and I had driven off.

(Photo: KellyK)
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Comments:
@Jage: Nice catch, didn't see that. I was too busy scanning the receipts for nasty customer service messages.
@tripnman: I assume he was so upset that he was overcharged, he went back to check. And couldn't resit a delicious grilled chicken wrap and a large coke.
Although, it appears that as the day progresses, his diet slowly dies a sad death.
@Jage: You beat me to it. At least it isn't Mt. Dew and he will be able to enjoy chewing his wraps for many years to come.
I'll have to go check out my local DQ.... all the ones in TX and a lot of the ones in OK run a completely different menu then national (heard a rumor it may be a completely separate company??), here in TX DQ isn't a dessert shop, its a small town fast food place, burgers, fries, chicken tenders etc, rarely see them anymore in the bigger cities....
@Patrick Mcgranaghan: Yeah, well, it's not going up $.12. It's only if he buys two that they are charging a higher price.
@Patrick Mcgranaghan: It's not going up $.12, that's the problem. The receipt on the left is the 2nd of the day, buying two wraps at once costs more than buying one wrap twice.
@scootinger: Pretty sure the Consumerist doesn't encourage theft. If you don't agree to the price, don't take any.
Dairy Queens are all franchised I believe...I have seen some really nasty store to some really nice ones. You only really find them in smaller towns though..and most of the ones around me, save for a few, are the old-fashioned ice cream only kind.
@scootinger: Yes, most Consumerist readers understand that stealing soda, even if "nobody cares," is not good consumerism. Now if you were to suggest that Consumerist readers go across the street to the grocery store to buy a 2-liter bottle of Coke for 99 cents, that's something I can get behind.
@mechfluff: Whoa...from that link above, the chicken wrap with no ranch or cheese has less fat, calories, and carbs (by a LOT) than a small french fries.
@Chantillian: My comment ended up in the wrong place.
I was agreeing with bball123h's and RogueSophist's to scootinger's post.
You got it all wrong. Soda is bad for you because it has HFCS in it, drink water instead. You gotta go the full consumerist mile.
Also, it's this guy's fault for buying something. :)
I'm feeling so snarky...
@superdantx: Franchisees in Texas and surrounding areas banded together to create the Texas DQ Operating Council which is almost its own entity. I can name several towns in my general area with Dairy Queens whose population is under 2000.
@scootinger: I've even had employees encourage me to fill such cups with soda.
I highly doubt this, and if it did happen they weren't employee's long.
And this thread should be labeled "Bad Consumer"
@superdantx: Here in suburbia, DQ is the same. Fast food, plus desserts. I remember going to DQ when I lived in Texas. The only major difference was (get this) that Texas DQ's don't have chocolate ice cream!
@Dan Grossberg: Those never seem particularly absurd to me, though. It's not like there's a threshold over which additional calories/fat/sugar doesn't count, and a lot of people simply don't like sugared cola or whipped cream.
Could it just be a conflict between a national promotion (or even market test) and local pricing? How many items in this promotion are over $1.50? The POS system may not be set up to understand that the Sweet Deal may, for whatever reason, cost more than two individuals. It could be programmed to assume the promotion or combo is going to be the best deal, like most restaurant POS are, as it's often true that the deal is better value (moneywise, not healthwise).
And I'm sorry AJ's heart. I'm sorry AJ doesn't like you.
@scootinger: Just because they don't say anything right at that moment doesn't mean they don't care. At the place I worked at, we made mental notes on who would do that and if they came back, we would magically be "out" of water cups.
Hey, guys. The second receipt is one that I went back and requested them to produce for me so that I could send them both to the Consumerist to demonstrate that the Sweet Deal cost more money. Incidentally, the grilled wrap is about 210 calories and even less if you get it w/o the ranch dressing. It has far more sodium than I would normally eat, but I actually run low-sodium, typically. It's not as though I was ordering a Hardee's Monster Burger and asking for a diet coke. -AJ
@raptorrapture: You do realize that a large diet coke has the same amount of calories as a small diet coke, which is 0.
What's today, "Bad Math Day?
4pc nugget = 1.29 (roughly 32 cents a nugget)
6pc nugget = 2.29 (roughly 38 cents a nugget)
@Patrick Mcgranaghan:
Homer: "Okay, start the presses!"
Editor: "That takes twelve hours!"
Homer: "Whatever, I'll be at Moe's."
@balthisar: Don't forget that Texas Dairy Queens have their logo in the shape of Texas on their cups.
@calquist: @calquist: @B: Well, it started when they bought or merged with Brazier, who makes fast food.
Then, they started to offer a variety of fast food with ice cream treats in order to, probably, broaden their profit margin, gain more customers, and, above all, make more money.
That is, usually, why businesses sell products to consumers.
This reminds me of Walgreens. On ANY day you will send, let's say 3 Right Guards for $6.00 SALE! What you may not notice is if you get one it will cost you $3.50 or if you buy 2 it will cost you $7.00. Remember to read the fine print. They don't work like most grocery stores. If Kroger says 3 Right Guards for $6.00 then buying just 1 will cost you $2.00.
Walgreens counts on this confusion and training to shaft its customers.
@theblackdog: When I worked at Taco Bell (my first job!), I would casually stroll up to them as they were doing it and say, pointedly, "how's that water treating ya?"
A third would sheepishly pour out the soda, a third would tell me to screw off, and the final third would look straight into my eyes and reply, "Just fine, thanks."
@B: "Hot Eats! Cool Treats!" I do believe that was the old phrase DQ used. Personally,I find their burgers and fries to be very delicious.

















AJ went to dairy queen two times in the same day?
12:19, and 4:39?
That's a lot of coke!