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Sad: Cash4Gold Buys Superbowl Ad Slot

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The stage is set for truly the saddest year of Superbowl Ads, Cash4Gold has bought up a Superbowl Ad slot. Cash4Gold usually advertises on late-night cable TV. You send them your scrap gold, and they send you money. I can't wait to see what they come up with. Probably they'll just replay the same commercial. NBC also has two 30-second slots left for sale. Someone tell the Snuggie cult.

Cash4Gold snaps up a slot for Super Bowl XLIII ad [USA Today] (Thanks to David!)

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I saw some TV news expose awhile back where they took some old jewelry to pawn shops and such to see what they could get for it.

IIRC, they discovered that Cash 4 Gold was the worst of the bunch. They initially sent a check that was a deliberate lowball offer, so the reporter called them and they instantly offered to double it, but even WITH the doubling, they were STILL well below the B&M pawn shops that were part of the study.

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Here's hoping Eagleman can pony up enough cash to buy one of the last 2 slot.

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They don't just advertise late-night. I've seen their ads on Comedy Central during prime time.

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Doesn't this show how much profit they are making, if they can purchase a SuperBowl slot? Maybe it's b/c:
"I how no idea my gold jewelery was worth so much money!"

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the dodo, the cuckoo, and the nene

@Segador: ohh...look at those low rates.

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It's just a matter of time until we have the crazyfox423.com start your own business online halftime show.

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They air pretty much around the clock here in God's waiting room.

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Darn, I hoped that "Send UR Gold" would have done a Super Bowl ad instead:

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@Starscream_GitEmSteveDave: they'd be better off melting the god down themselves and filling their teeth with it for safe keeping then sending it to those shysters.

They're not the only ones though i see so many places even Jewelry stores who are looking for old jewelry.

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same thing happened to a friend of mine.She told them to send it back..@dragonfire81:

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@Skankingmike: And with your last bit of strength, you pointed to W and S, to signify Maggie Simpson, right?

What? No, with my last ounce of strength, I sucked out my gold fillings and swallowed them. Those paramedics have sticky fingers.

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They must make A LOT of money off your gold to be able to pay for the commercial.

I'm sure the snuggies people can afford it.

The quirky little blanket with sleeves has become the raiment of the zeitgeist, with more than 4 million units sold in just over three months and more than 200 parody videos on YouTube.

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@Underpants Gnome: That's the (Sun)day I turn my back on society and go all crazy woods-hermit.

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I had no idea my old gold jewelry was worth so much money.

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who cares. eventually people will start just filtering out advertisements as much as possible anyways, and run this noise into the ground. cant wait.

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You do realize Cash4Gold has serious venture backing?

http://www.portfolio.com/views/blogs/daily-brief/2009/01/06/cash4gold-swimming-in-it?addComment=true

"Cash4Gold recently raised a whopping $40 million from General Catalyst Partners and Highland Capital Partners"

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interesting, if advertising disappears maybe television will go too. otherwise, how will it be funded?

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Here are some testimonials about the beautiful people at Cash4Gold.

We decided to use Cash4Gold after reading the great references cited on their website. We were going to sell our jewelry on craigslist.com but thought this sounded like a more effective way to maximize our profits. WHAT A JOKE! I finally received my check after weeks and weeks of waiting with no word and no confirmation that they even received my jewelry -- I feared it was gone for good. It might as well be lost! For a 14K gold bracelet that I was offered $75, $85, and $90 for on craigslist I received a whopping $4.73! I felt instantly sick and feared the worst.

For some small diamonds that they took our of a ring they paid me $0.21. Yes, that is twenty-one cents. Add in a 14k ring and pair of earrings and my total windfall was $7.51. I feel like I've been sucker punched and just hope someone reads this and saves themself the time, energy and agony of going through this process.

SERIOUSLY! What a f***ing SCAM! I sent one ounce of silver to see what they would pay (going rate is about $17/ounce) and I got a check for $1.90! To get my silver back, I have to pay a $15 shipping fee what a bunch of sh*tbags! I hope those scumbags get shut down.

I ALSO WAS SCREWED OVER BY THIS SHITTY ASS COMPANY ! I MAILED OFF OVER 7,000 DOLLARS IN GOLD AND DIAMONDS ! AFTER TWO WEEKS OF HEARING NOTHING FROM THE COMPANY I FINALLY CALLED THEM, AND OF CORSE "THEY DIDNT RECEIVE IT" WICH I ALREADY KNOW IS BULLSHIT ! TO MAKE A LONG STORY SHORT AFTER A MONTH AND TRYING TO GET ANSWERS FROM ABOUT 7 DIFFERENT PEOPLE FROM THE COMPANY I WAS FINALLY MAILED A CHECK FOR 100.00 DOLLARS ! BECAUSE THIS IS THE MOST YOUR PACKAGE IS INSURED FOR ! DO NOT USE THEM !!! YOUR BETTER OFF SELLING ON EBAY OR CRAIGSLIST ! PLEASE SPREAD THE WORD AROUND ABOUT THIS SHITTY COMPANY !

Was, I fool when I saw it on TV I thought it was a good idea because they said to send any jewelry in and get a good deal while that was not true because I got a check today for .29 cents and I am going to send it back and they can stick it where it counts.They are a scam and I dont think they should get away with it. There should be something somebody can do.

I was about to use them and a very good friend of mine did it a few months ago. She never advised me of it because she was embarassed. She sent her 1 1/2 carat sapphire cut 14K white gold band engagement ring. She felt the diamond district in Manhattan who is notorious for offering the lowest of prices to purchase and then sell at more than 100% was not offering a fair deal (highest offer was $900.00.) The ring cost her former fiance a little over 3500 grand because of the diamond quality and cut (G/H range) and of course the white gold. She said after close to 11 weeks of waiting she received a check for a $8.00 and change! She was in tears. She did report them to the Better Business Bureau and Consumer Affairs, but was told she had no recourse since she basically agreed to whatever there terms are the minute she sent the ring.

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What about "my gold envelope"? I guess they aren't doing as well as cash for gold to afford primetime.

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@Segador: I've got something for youuuuuuu!

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@Blueskylaw: amazing, makes wall street sound like a bunch of cloned popes...

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Let's start a Paypal donation thing here to buy a spot for Flea Market Montgomery:

"It's just like, it's just like, a mini....mall !"

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@Blueskylaw: Those DABA girls are going to be really disappointed about what their engagement rings fetch.

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the dodo, the cuckoo, and the nene

@Starscream_GitEmSteveDave: HA. You get a Gold star for the day because that was an awesome reference.

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@chilled: Check out the Google results, this appears to be normal course of business for them:

[www.google.com]

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Even more interesting is that Ed McMahon and MC Hammer will be in the Cash4Gold spot, according to that ,i>USA Today article. Let that be a cautionary tale to the kids.

Since Cash4Gold has a spot, does this mean there's hope we'll see Vince of ShamWow and SlapChop fame in a spot, too? Or perhaps Billy Mays yelling at us to buy OxyClean, Big City Sliders, health insurance, or whatever the hell else he's shilling?

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@scoosdad: Sorry, Jones bigass truck rental trumps the flea market:
[consumerist.com]

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Shamwow! Superbowl ad rates must be crashing!

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@Segador: Remember the one with ManCow in it? Boy is that guy a douche.

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Screw Super Bowl ads.

I want Vince Offer doing color commentary.

"Watch dis. Da wide receiver here, he just runs his route like it's nothin'. A child could run dat play. I tell ya - plays like deez are excitin'. Giants routes? Forget about 'em. Boring playbook. But the Steelas route - exciting! Why would ya wanna watch boring slant routes? You wouldn't! You wanna watch exciting quick outs plays run against a dime defense. Dats why I like da Steelers - cuz bein' from Pittsburgh, dey got German stock in em. And you know dos Germans are smart..."

No frakkin' joke - I could watch 5 hours of Vince Offer.

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It depressed me enough that this company makes enough money to afford new commercials every month or so, and now they bought one of the most expensive commercial slots of the year?

I remember thinking when I first saw that commercial, "Nobody could be stupid enough to just put gold, GOLD, in an envelope, and mail it away in exchange for an undetermined amount of cash." Yet here we are...

I just wonder how people who send gold in can be so stupid to not consider that a company with that much overhead (such as postage-paid padded envelopes and shitty commercials) wouldn't be ripping them off in order to not be hemmoraging money.

God I want to go punch a TV...

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We don't seem to get Cash4Gold on the shows I watch, instead we get GOLDKIT.COM

same deal, send your valuables off in their envelope and get a pittance back.

HOWEVER- I did read someplace that someone tried sending them back some junk they spray painted gold and they got a form letter telling them "sometimes things you think are gold, are not" but being good sports and all they would still send them a check for $1, they were unable to return the items though since they were apparently worthless.

I just filed for 3 new "Gold Kits" online for my grandkids and when they arrive we will see what happens when we send off some old doorknob hardware (at their expense of course). Hopefully we will all get $1 checks.

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Don't like 'em? Then show it by not watching the Superbowl. Prove that you're prepared to back up your internets comments.

I shall be doing just that (actually it's a my protest at C4G more that the SB is a stupefyingly over hyped waste of time).

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and I should have said "it's not my protest at..."

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You guys are looking at this all wrong. The more people who see the commercial, the more people who use the serviced, and the more pissed off customers there will be. This commercial is going to make a mess larger than a elephant that ingested tainted peanut butter!

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@Blueskylaw: that ALL CAPS moron has to be made up. who the hell sends $7000 in valuables thru the mail to a company they saw on tv at 4:00am?!?

it does point out the b.s. "guarantee" though.

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I hope J.G Wentworth doesnt get any ideas...

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these testimonials are depressing but why would anyone think its a good idea to put valuables in an envelope and mail it across the country to a place you've never seen and to people you've never met?

p.t. barnum would be so proud.

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@Skankingmike: People have actually died melting down tooth fillings because the mercury that's mixed with them vaporizes and poisons them.

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The best is the "tamper-proof mailer," which looks like a dull butterknife could open if it fell on it.

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I'm as much of a Consumerist as the next guy, but I have to say that I see the devaluation of Super Bowl ads as a positive development. I always thought it odd, and a little bit creepy, that we Americans could get so excited about advertisements. Any movement away from this bizarre fixation is also as step away from a "Wall-e" or "Idiocracy" future. Huzzah to that.

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@Blueskylaw: It's a backwards house coat / old lady robe... just add velcro.

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@Twinrevanoe: "I had NO IDEA my structured settlement was worth that much!"


(meanwhile, JG takes a annuity and discounts it at like 0.1% and pays the lump sum to the customer. It's like payday lending in reverse!)

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@Underpants Gnome: And we can run our "Crazy Like a Fox" home businesses with our Blue Hippo PC's. Hell, we might even discover some things the banks don't want us to know!! I'm so there!

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@dragonfire81: Yeah that report was broadcast on WSYR (Syracuse, NY). Here is the link if you're curious:
[www.9wsyr.com]

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@philipbarrett: Unfortunately, what you are suggesting is akin to holding a picket sign by yourself in a dark room. No one knows what you're watching or not watching unless you're hooked up to Nielsen equipment, and very, very few people actually are at any given moment.