Retail Multiple Personality Disorder Strikes at Walmart
Reader Jeff is confused. He wants to purchase a laptop from Walmart. Upon Perusing his website from home, he saw a nice Acer Netbook for under $300. Of course, upon walking into the store, he was confronted with a slightly higher price. Luckily, he talked to the nice customer service representative and quickly price matched the in store item to the online price and Jeff walked out a happy customer.
Nah, just kidding.
Seeing that Walmart stocked this model, went out to a B&M store, as I wanted to make sure that a laptop this size would suit my needs. I was met by a gruff sales clerk who was obviously unenthusiastic about the prospect of opening up a display case and getting the laptop out to sell to me. I did notice the instore price was $348, $50 more expensive than the online price. As we are walking over to the register, almost as an afterthought, I ask him, "You'll match what you sell ths for online, right?"
Him- "Absolutely not. We do not honor online prices."
Me (flummoxed) "Maybe I wasn't clear. I'm asking you to honor the price that your own website, walmart.com, lists for this exact product, not a competitors price."
Him- "Well in some cases we will match a competitors price, but not our own."
Me- "Wait, do you mean you'd want me to pay the final price with shipping that the website shows?"
Him- "No, we will not honor our website price. If you want to buy this, it will be the store price."
So, I haul off and walk out, along the way stopping by the front desk to confirm that indeed, this is not a rogue clerk, this is Walmart policy.
So, I went back home, found the model I wanted (that walmart sold) for the price Walmart offered, from a different online retailer.
This really ranks up there as one of the dumbest store policies I've heard of. I understand that stores sometimes have different prices online VS. in store, and part of that reason is the fact that in store requires a lot more fixed capital in location, services personell, etc.
Still, not only is this the first time since the inception of the internet that I have had a store refuse to honor its OWN price, Walmart's logic makes no sense to me.
Best Buy got into some trouble a while back for confusion between their in store prices and their online deals. Has anyone else run into problems like this? If so, how where they solved?
Attention, Walmart shoppers! This ad is for you! Woo hoo!
Post a comment
Comments:
This is the Petco policy as well, by the way. I worked there for a couple of years. The corporate offices did not allow us to match their online price, ever. If we did make an override to make the customer happy, we got in trouble.
Yes, it's a stupid policy. They told us that lower prices increased traffic to the website, and the website was cheaper to operate than a b&m store, ergo... no price-matching.
You can have the convenience of immediate purchase or the cheapness of the internet, folks, but not both.
Fry's has been like this for years, and only recently started matching their site - IF you placed the order online for instore pickup.
It sucked to find a great deal online, with no way to get it at the local store.
To me, all the companies that have such a split between their online and B&M sales are the ones that added online as an afterthought - the stores still treat the online portion as a bit of a hassle...
@Wrenae: Agreed. It just bothers me when people that have do not understand a website and retail store are two very different creatures when it comes to operating costs and therefore, prices are typically a little higher in store.
@jklug80: "You also get easier returns (take it to a store versus shipping it back) and if it is defective they swap it out on site"
Yeah right. That's exactly what they want you to believe. The fact is that retailers will find ways to get out of accepting returns.
Buying locally means you have to pay more and waste gas and time driving to get it.
@squatchie44: Actually, on the Walmart website that doesn't appear as an option for the $298 Acer netbook. You can only get it shipped to home.
There's also a note on the page that says "Not Sold in Stores." There are several models that are noted "Not Sold in Stores" and several that are noted "not sold online." Is it possible it's a different configuration/model?
It's pretty dumb because they have free site-to-store shipping. So you can order it online and pick it up in the store for the online price with no shipping cost. But you cannot buy it in the store for the online price.
I also would not doubt if site-to-store = we give you one from in-store stock and just send an extra to replace that stock.
This exact same situation happened to my husband. He found a Dell Inspiron 13 at Walmart.com for one price, and in the store it was $50 more. It was the exact same model, even with the same specs.
Customer service told us they wouldn't honor the online price and if we wanted it for that price to have it shipped "site to store."
We both found that funny considering the laptop was already in the store.
Barnes & Noble does it too -- worse, they do it with their instore computer terminals designed for customers to browse.
At holiday time, I picked up a photography book that I wanted to purchase for a friend. Their computer said it was $27 & change. When I got to the register, the cashier said it was $40.
Their instore terminals quote the online price, with the 10% member discount.
If they're going to be underhanded, I'm going to leave empty-handed.
When I wanted to buy LOST Season 4 on DVD from Walmart and it was more expensive in the store than online, I bought it online, did the free ship-to-site shipping option, waited a week or so, then went back to the same store and picked the item up. It was a huge pain, though. And everyone at the store was baffled by this ship-to-site shipping that I mentioned. I got the impression that almost no one ever did this. It took some patience, but I was unwilling to give Walmart extra money.
In my understanding. Walmart only matches B&M stores' prices. So that would not include any website, including their own. The B&M stores with a price match that I've been to all have the same limitation. An associate at the Walmart near me said the two are managed seperately and actually compete with each other to a degree. She was very nice when she told me that, by the way.
If you really want to get it there, order it online, ship it to the store (free) and pick it up. Otherwise, there is a large list of on-line sites more than happy to meet your needs/wants.
Walmart actually calls this out on their site. It seems that B&M stores match only other B&M stores in their sales region, not online stores - even their own.
I spoke to a regional manager once who gave me a line that the B&M stores actually are separate entities from the .com site, and they don't 'compete' in the same regional area, and therefore don't pricematch.
Are the prices online the same as store prices?
We strive to provide you with the lowest prices possible on Walmart.com as well as in our stores. However, sometimes a price online does not match the price in a store. In our effort to be the lowest price provider in your particular geographic region, store pricing will sometimes differ from online prices. Our local stores do not honor Walmart.com pricing or competitor advertisements from outside of a store's local trade territory.
Please Note: Prices shown on Walmart.com are online prices only. Products that are shown as available in your local Wal-Mart store may have a different price. We are able to show you availability for select products in your local store in the Electronics, Jewelry, Baby, Pharmacy and Home departments. At this time, the Toys, Sports, Entertainment and Apparel departments do not have the local store availability feature."
Not trying to make excuses for Wal*Mart but wouldn't you be able to do that ship to store option, not pay the shipping fee, and end up with the laptop for the online price?
It sucks that they won't match their own prices. I doubt that complaining is going to make a difference. These assholes are like the Comcast of retail. They get so much business that losing a customer or two doesn't hurt their bottom line.
best buy will match their online rates.
i bought a computer there and the NEXT day it was $50 less. as long as you are within their return policy, they will give you the difference.
i walked in, talked to cs, they verified, and gave me back my $50 ($53.50 with tax) back in cash as i paid with my debit card.
i walked back to the monitors and decided to get a 20" widescreen because i was glad that they did it.
I recently was shopping for a GPS. OfficeMax.com listed the one I was looking for $50 dollars cheaper than everybody else. Rather than ordering online, I went to the B&M.
I got there, and the store price was the same as the competition (no $50 discount). I asked the clerk if they would price-match against their own website, and they said yes; so I went ahead and bought it right there and then. Needless to say, I was a happy customer.
All stores should have this policy.
Near where I live Best Buy is rapidly becoming one of the only places I can get the computer and electronic parts same day for my IT job. I repeatedly run into this issue where they have something "for sale" but it is online ordering only, even when I confirm that the item is actually in stock at the store.
@jklug80:
Yep, absolutely.
And if the item is prone to damage during shipping, the vendor has already checked the goods before sending them to the sales floor.
We found one of our son's Christmas gifts cheaper online than it was in the store...so we used the "site-to-store" delivery. When we went to pick it up, the lady at customer service couldn't understand why we choose site-to-store when it was already in the store. Well, it was about $15 cheaper online!
Um, this also appears to be the practice of Borders, which has separated its website from Amazon, and at Barnes & Noble. At least at Walmart you can Site-to-Store most stuff with no charge. Last time I did so -- and I did not use the new and ill-conceived Site-to-Stoe Express -- they actualy UPS'd it to their store. So much for the legendary logistics of WMT.
Something similar happened to me before I knew about the whole online/retail difference, even for the same company.
I was shopping around online for a TV series on DVD. I didn't want to wait for shipping so I thought I'd find the cheapest price and go get it in person. It was significantly less at Walmart. Went in, blah, blah, blah, "no, sir, we can't match that price."
It was the first and only time I asked for a manager, who I had to go back and forth with for about 5 minutes who finally caved and matched the price.
I can understand charging a higher price in-store (though I disagree with the practice), due to the increased overhead. However, it seems there should be some limit on how much the price can differ.
I went on BN.com to buy a DVD box set as a Christmas gift. With the member discount, and a coupon, the price came out to somewhere around $140, better than any other retailer. It was listed as shipping in 1-2 weeks (not in time for Christmas). However, there was also an option to see if the item was available in a local store. Seeing that it was, I requested that they hold it for local pickup. When I went to purchase it in the store that night, it rung up at a price of $300! Granted, there was a note on the site that in-store prices may differ, and I was willing to pay for the convenience of getting the DVDs immediately. But more than double the price? Even without the coupon or discount, the price was $100 more instore. How can they justify that? (I wound up leaving the store, annoyed that they had wasted my time, and bought the set on Amazon for ~$20 more than BN.com)
@pb5000: Yeah, it happened to me too. Wal-Mart said they don't match their online pricing. I asked if they would prefer that I walk out and buy the product from a different retailer altogether and they said yes. So I did. Costco had the product even cheaper than Wal-Mart's online pricing, so I guess I should be thanking Wal-Mart that they sent me off in search of it somewhere else.
@GC: I thought common sense was that internet stores are cheaper than b&m. Yes its cheaper online, but you have to pay shipping too. Best Buy's deal was different and should have been criminal.
I HATE Wal-mart with a passion, but I have to defend them on this one. Buying something in the store will cost more and people know that. If you don't like it then buy it online and use the ship to store option so shipping is free. If it isn't available then have it shipped to your house and pay shipping.
@greyb1: It's pretty rare at the store I work at. I almost never see customers back at Site-To-Store. Hell, we have meetings back there.
This is Toys R Us's policy too. I am sorry but I cannot agree with this policy. The website has the store name on it and is using the same branding as the store, the same logos and everything, so its very reasonable to think that the website is connected with the store. Yet the website is supposedly separate from the B&M store, it just doesn't make sense. In this day and age retailers really need to step up and match their own website's prices, no wonder why all retailers are crying uncle at the state of the economy, they offer no customer service whatsoever.
At the very least, they should have a warning about this in the store, and put it in a place that you can actually see it, not jumbled with all the return policy text that is vague and you cannot understand anyways. Or accompany it by a "price not valid in stores" statement when online on the product's purchase page and in checkout, so that I don't go to the store and expect to get the item for the online price.
When shopping online with most stores the only time you see the warning is when you look in policy text that you would not normally look in while shopping online.
When I go to a website I expect the store price and the website price to be the same especially if there are no warnings that tell me otherwise. I also assume that pretty much every other consumer expects this as well.
I wanted to buy an item at Toys R Us, they had probably 50-100 of this item in stock, and I can tell you that it has been sitting in the store for more than a year with not one sold. The item was 4.99 on the website vs. 19.99 in the store. The store would not honor the online price, they were quite rude about it too. You would think they would sell just one at that price to make a customer happy and to move a severely outdated item, but no.
@scoobydoo: Actually, they're treating the B&M stores as the hassle. More overhead, more employees (the biggest expense, add to that the fact that low level clerks are the number one perpetrators of internal theft in the retail world), etc. So you pay more for shopping at the physical store. Which makes perfect sense to me. What does NOT make sense is 'ship to store with no shipping charges'. WTF?
@Plates: Another happy J&R customer here, although for me it's the opposite of local--I live in California. But I buy from them whenever I can because they have never jerked me around.
Listen Jeff,
Here is what you need to do, & do it as fast as you can. Take that laptop back and get your money back & go somewhere else. We found ourselves in a pinch, I had 2 important clients waiting for finished product & my computer died so went to walmart. Got a laptop, finished projects, all was fine. 3 months later I decide to do a computer backup, it says there has been a complete restore done so I can not do a back up.....it is a freaking used computer sold as a new one.
Seriously, if you buy electronics at walmart, you MAY say that you are the victim of fraud..
go get your money back!!
@Mari Walker: Does the pickup area for that have its own dedicated area? Did they put it where Layaway used to be? Cool.
I just assumed you had to go wait in line at the service desk.
The disconnect between a B&M retailer and their online presence has always been an issue. One of the worst offenders to me is Home Depot. Their online store won't even accept Home Depot gift cards. It's a real drag when someone gives you one as a gift and you realize you have to drive several hours to find a Home Depot to use it at since the online store won't accept gift cards.





















Isn't Walmart's failure to honor its own online prices old news by now?
Also:
>He wants to purchase a laptop from Walmart.
As they say, "Well there's your problem."