Identical Fake Testimonial Diet Sites Spreading Like Herpes
On Monday, Meg alerted you to a BBB warning about Acai sellers doing scammy things to consumers. Now Donna has tipped us off to a slew of identical websites that have sprouted up online, featuring Everyday Women Like You And Me with names like Jenny, Sarah, Nancy, and Amy, and who all look like the same blonde model. They've all lost pounds, too! How? With "My 2 Step Formula," that's how!
The testimonial changes from site to site, but the stock design and marketing copy is the same. We guess lazy marketing isn't illegal, but nowhere on these pages does it say that these women are fictional.
You know that friend or relative you have who's not as skeptical as you are? The one who starts to believe in a fad if s/he reads enough unsourced claims of praise, or sees "as seen on Oprah" somewhere on the screen? Send them this post. And maybe point them to this page, too.
nancysdietblog.com
bigtofit.com (naomi's diet blog)
sarahstruediet.com
jennysdietblog.com
Even more: google search results
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam malesuada commodo erat et molestie. Duis pellentesque aliquam bibendum. Suspendisse venenatis lobortis eleifend. Mauris id est sed lectus convallis aliquam.
Post a comment
Comments:
You know, when you are trying to bullshit people you think you would try a little harder with the photoshop.
BTW the "as seen on Oprah" is probably a reference to Oprah using the word Acai in one of her shows so that's not deceptive at all.
The BS continues though. Look at all of the glowing comments. Then look at "comments temporarily closed well I try to catch up to you people!" How convenient.
But wait, there's more! In the picture of the "big" girl she weighs, what, 180? After losing 25 pounds (through the diet miracle known as photoshop) she is thinner then my 115 lb wife.
The comments on the last four "blogs" are the same.
"This is amazing! I wish I knew about this 5 years ago."
"lol, you and me both Deb :)"
"I tried the total cleanse thing a while ago and it worked pretty good but I didn't know about the acai powder stuff. I'll give it a try and let you know."
"were can u get both of the products"
They look like affiliate marketers to me. If you click one of the links, you go through about 7 affiliate redirects before you get anywhere.
So, the actual companies selling this garbage are protected. They're not doing the lying after all!
The internet is filled with 'affiliate marketers' like this, filling the web with spam. They only do it because they think they can get rich quick. And they might since Acai is the HOT thing right now. The scams have a short shelf life. You guys will be writing about the next diet scam in a matter of months.
Sarah Haskins from Current.com had a great thing on diets. Thanks Consumerist for getting me hooked on her from the jewelery article she did.
[current.com]
lars2112,
There is a new "marketing guru" product out that promotes arbitrage. Basically put up a site and make money through click thrus and the like. It is not affilates, these guys actually get paid for information submitted.
google, arbitrage conspiracy, that is the new marketing hype.
Basically, by the time the gurus have the market nailed and put out a product it is too late.
Not a scam really, just the dumb public buying in too late. Why would anyone mass market true how to get rich tricks. They make as much or more selling the "knowledge".
@Crabby Cakes is playing Goldfish.: No, I swear, Consumerist posted her jewelery video. Unless it was a Jez cross post...
These sites are hosted on the same servers and tout the same product but they *have* tweaked the layout and photos:
[marshasdiet.com]
[lindasdiet.com]
Note that [www.big2fit.com] and [bigtofit.com] are hosted on the same server and run the same scam with different products.
I saw one of these ads the other day, and I was thinking it was neat that a diet ad would actually post a chunky 'after' picture without posting the ubiquitous obese 'before' picture. Then I noticed the 'lose 25lbs in a month' text beside the picture. And then the ad flickered to the real 'after' picture of the bobblehead girl. D'oh!
@unobservant: I'm already a nondescript myopic blonde - do you think I can expect to end up looking like Grace Kelly? ;)
@unobservant: Whats to say it isn't one chick with a multiple personality disorder?
Each of her personalities could have a blog about how acai is helping her lose weight.
Or it could be septuplets or something. The whole set could be on Acai.
I think the consumerist is jumping to conclusions on this one.
@cuchanu:
Frankly, I'm not even sure why the 'as seen on Oprah' is a selling point. Have you seen Oprah lately? She's like a freaking cow. Doing an Oprah diet probably means slurping lard.
Ok, on the first count you are right, this is affiliate marketers at work.
Acai and Colon Cleansing are the "hot products" in the affiliate world right now and these blogs appear to just be templated sites using the same graphics and rewritten content with some generic comments added by the creator. Their "plan" consists of setting you up with trial subscriptions to two products (one acai and one colon) that will charge you on a recurring basis if you don't cancel.
Now, as to your claim about affiliate marketers in general...don't lump us all into the same boat. I make a modest amount of money (hit $900/mo at my peak and will hopefully grow from there) without spamming the crap out of people because I tie my affiliate links into a site that adds value to my users. They LIKE my site.
You'd also be surprised at how many sites use affiliate marketing for their main source of revenue. Guess what...every time BoingBoing posts a book review, that's an Amazon affiliate link and they get a commission off of every person who buys their book. Many of your favorite blogs and other sites use this model as well. Do you listen to Pandora? Have you ever purchased a song using their link after hearing it on there? You just earned them money through the Amazon or iTunes affiliate program.
The list goes on. All of those great financial sites Consumerist links to like Mint and others? They have some advertising on the site, but a large portion of it is affiliate links to banking and credit products.
Affiliate marketing isn't inherently evil. It is the spammers who latch onto anything with low overhead that gives you the bad impression.
Actually, if you get to these types of sites early enough- they even have a 'talkback, so you can post your own 'results'.
I saw my wife on one of these the other day. I told get off the site and that it was phishing site. She's like but Oprah, ABC News and Rachel Ray (sp?) are on it...!
I was like, "So, the FTC has so many complaints about these sites already." I saw them come up a couple weeks before Christmas on CNN.com...
I smelled scam after posting to 'michellesdietblog' and questioning her about being from my hometown of Portland ME. I knew they were probably using IP address to localize the content and was surprised that my post actually went up unmoderated. But my request to have her name just one of the local pro sports teams in town to prove she actually lived here was taken down within minutes. And so was my post thanking her for proving my point. At another similar blog, my request for affiliate information was never posted nor replied to, so I am inclined to think this is one organization with multiple sites pointing to one order site and not affiliate driven.

















Anyone other than me notice that the photos between a few of the linked sites are exactly the same?