Great Moments In Commercial History: Nestle White Chocolate
I officially nominate the greatest commercial from the 80s: Nestle White chocolate bar. To my prepubescent mind, this commercial had everything: breathy vocals, unctuous synths, the subversive idea that chocolate could actually be white (imagine my disappointment when I realize it was merely artificial cocoa butter solids). To this day, not a month goes by that "Sweet dreams are made of thi-i-s, N-E-S-T-L-E-S" doesn't go through my head. Now that's an earworm. I realize I'm praising this commercial more than making fun of it, but this feature IS "Greatest Moments" in commercial history. They don't have to be all bad, do they?
No, they don't all have to be bad — however this one qualifies. Enjoy.
Commenter grahams points out that Faith No More covered this jingle in concert. So awesome.
If you'd like to nominate a commercial for our weekly series "Great Moments In Commercial History" send us an email at tips [at] consumerist [dot] com. Be sure to put "Great Moments In Commercial History" in the subject. To see other commercials that have been featured in the series, click here.
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Comments:
@sir_eccles: The absolutely weirdest commercial was the Kinder Egg commercial from back in the 1980s
That would make sense if the Milky Bar kid was part of every American child's experience. But they aren't.
This time, I think the Milky Bars are on you ...
@Amelie: I figured the shot was inspired by cover of the the Moody Blues' album The Present. But clearly the cover was inspired by the painting.
@se7a7n7: Now this commercial could never be aired do to it's insensitivity towards people with speech impediments. Shame.
@grahams: I spent many lunch times hungry due to my love for faith no more. Who needs lunch? New *tape* comming out next week.
@Starscream_GitEmSteveDave: I don't think anyone in this commercial has a speech impediment...the girl just can't pronounce the word. I think you are reaching there.
This commercial also reminded me that one of my high school teachers used to call the kids that smoked pot "crispy critters" and yes, he got it from this cereal.
@HogwartsAlum: I forgot about this commercial. I'm with the submitter; when I was a kid this was a bad ass commercial. Now it seems as if it was dug out of a time capsule.
Anyone else remember the Cadbury Flake ads from the 80s? http://www.youtube.com/watch?v=paCqMYkSVIU for example.
@plutonyum: I remember that commercial and I never thought a thing about it at the time. Now it looks so stupid! I can't believe I didn't laugh at it back then. How funny we are that we don't tend to notice things like that until later. I also didn't realize it was that long ago. Wow.
@se7a7n7: INDUBITABLY! This commercial taught me a new word. I even remember looking it up at the time to learn what it meant.
I loved that romantic Nestle commerical!
Two other commericals that I can sing pretty much from start to finish:
It's got that great Pepsi Taste
Diet Pepsi Won't go to your waist
Yes Diet Pepsi, One small calorie
Now you see it; now you don't
And the Tombstone Pizza
It's a small-town, home-grown
made-the-way-you-make-your-own pizza!
Tombstone!
Made the way you make your very own!
Also the Hi-Pro dog commercial
I got a dog his name is Bo
And he's got the high-pro glow!
Healthy high-pro glow!
Energy the high-pro glow!
@cuchanu: I know, right? I remember thinking this was pretty awesome around... sixth grade, maybe? Now it sounds like it was written by a poor man's Jan Hammer.
And the chick with the Cleopatra-do in the white hood? Hhhhhhhawt.


























Oh wow. Even without sound this looks bad.