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Great Moments In Commercial History: Nestle White Chocolate

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Yep, that's right, we're bringing back Great Moments in Commercial History, and Reader Paul is kicking things off with this delightfully awful '80s confection.

I officially nominate the greatest commercial from the 80s: Nestle White chocolate bar. To my prepubescent mind, this commercial had everything: breathy vocals, unctuous synths, the subversive idea that chocolate could actually be white (imagine my disappointment when I realize it was merely artificial cocoa butter solids). To this day, not a month goes by that "Sweet dreams are made of thi-i-s, N-E-S-T-L-E-S" doesn't go through my head. Now that's an earworm. I realize I'm praising this commercial more than making fun of it, but this feature IS "Greatest Moments" in commercial history. They don't have to be all bad, do they?

No, they don't all have to be bad — however this one qualifies. Enjoy.

Commenter grahams points out that Faith No More covered this jingle in concert. So awesome.



If you'd like to nominate a commercial for our weekly series "Great Moments In Commercial History" send us an email at tips [at] consumerist [dot] com. Be sure to put "Great Moments In Commercial History" in the subject. To see other commercials that have been featured in the series, click here.

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Comments:

62
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Oh wow. Even without sound this looks bad.

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I remember this, LOL! I used to eat this stuff all the time. Now I don't think I could.

I can do what the skater is doing (a layback spin). :)

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You really should be showing the UK Milky bar kid adverts. Ah Nestles pronounced ness-ules, what memories.

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@sir_eccles: The absolutely weirdest commercial was the Kinder Egg commercial from back in the 1980s

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Wow, I remember these. At the time when they aired I couldn't figure out why my parents laughed and snickered when they came on the TV; I thought the visuals were so cool!

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I used to love those. Now that damn song is stuck in my head.

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That's going to be tattooed on my brain all day...

Classic. Shit was good.

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That is 30 seconds of pure, concentrate awesome. I hurt from the power of its awesome.

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It's catchy. I remember this jingle popping up in my head from time to time...
"Dreamyyyy whiiiiiiiiiite, Creeeemyyyy whiiiiiiite! Nestle makes the very best, En Ee Es Tee Ele Ee Es!"

It was cool back then...

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That was a great commercial.

Here's another one that's stuck in my head...

Crispy Critters Cereal

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I can't believe I used to like that commercial. I wonder what crap I am watching today that I will deny a few years from now. By the way, where can I get a set of the white pants and shirt so the next time the wife and I do the role-playing thing....oh wait...I didn't say that.

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Dear God, I'd nearly forgotten about this, and now it'll be stuck in my head. What bizarre is how un-bizarre we used to find these spots.

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Please note that this was not actually labeled "chocolate"--it didn't legally meet the required standard. It's simply a mystical substance known as "Alpine White." Which sounds to me like a quaint little narcotic.

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Alice Arrington Radley

@sir_eccles:


That would make sense if the Milky Bar kid was part of every American child's experience. But they aren't.


This time, I think the Milky Bars are on you ...

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Faith No More used to cover this jingle live in concert... You can find videos of this on Youtube...

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@HogwartsAlum: I also remember this commercial. I still like white chocolate.

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The first scene is a total rip-off of Maxfield Parish. I still like the commercial, though.

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correction: Parrish. Here's the painting.
[i.grab.com]

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@se7a7n7: THANK YOU! Like no one I know remembers this commercial!

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And here is the original Parrish they used for the ending shot: [americanart.si.edu]

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@Amelie: I figured the shot was inspired by cover of the the Moody Blues' album The Present. But clearly the cover was inspired by the painting.

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That stuff was DELICIOUS. I don't think they make it anymore. I used to buy that white chocolate almond thing all the time.

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I think that guy in the Nestle commercial sold me my used car.

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@se7a7n7: Now this commercial could never be aired do to it's insensitivity towards people with speech impediments. Shame.

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Yes. I remember this commercial. God I miss the '80s.

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White chocolate may not be real chocolate but it's superior to the dark stuff in every way.

Chocolate snobs be damned. Eat sweet, not bitter!

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This commercial ran together in my mind with Heart's "These Dreams".

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That was my favorite candy bar of all time. Every once in a while I think about it and sigh tragically.

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@grahams: I spent many lunch times hungry due to my love for faith no more. Who needs lunch? New *tape* comming out next week.

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earworms. I've casually wondered if there was a term for this. Now I know.

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My God. It's the original rickroll.

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OMGz now I have to watch Friday Night Videos!

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@Starscream_GitEmSteveDave: I don't think anyone in this commercial has a speech impediment...the girl just can't pronounce the word. I think you are reaching there.

This commercial also reminded me that one of my high school teachers used to call the kids that smoked pot "crispy critters" and yes, he got it from this cereal.

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Looks like i'm not the only person to remember that damn commercial. Bring back Cookies and Mint, Nestle!

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@HogwartsAlum: I forgot about this commercial. I'm with the submitter; when I was a kid this was a bad ass commercial. Now it seems as if it was dug out of a time capsule.

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Anyone else remember the Cadbury Flake ads from the 80s? http://www.youtube.com/watch?v=paCqMYkSVIU for example.

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AWESOME! more great old crappy commercials please!

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@plutonyum: I remember that commercial and I never thought a thing about it at the time. Now it looks so stupid! I can't believe I didn't laugh at it back then. How funny we are that we don't tend to notice things like that until later. I also didn't realize it was that long ago. Wow.

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Ok, seriously. I get that the commercial is terrible, but did you really just call Nestle White Chocolate awful? I stopped reading after that, as this article clearly has no merit.

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Wow, I completely forgot about that commercial, until now.


Does anyone find that Nestle chocolate is too sweet for them now?

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@se7a7n7: INDUBITABLY! This commercial taught me a new word. I even remember looking it up at the time to learn what it meant.

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mmm mmmm Creamy white *puts finger on lower lip*

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I loved that romantic Nestle commerical!

Two other commericals that I can sing pretty much from start to finish:

It's got that great Pepsi Taste
Diet Pepsi Won't go to your waist
Yes Diet Pepsi, One small calorie
Now you see it; now you don't

And the Tombstone Pizza

It's a small-town, home-grown
made-the-way-you-make-your-own pizza!
Tombstone!
Made the way you make your very own!

Also the Hi-Pro dog commercial

I got a dog his name is Bo
And he's got the high-pro glow!
Healthy high-pro glow!
Energy the high-pro glow!

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I ate so much of this stuff when I was a kid that I once got sick off it. Now the smell of "white choclate" gags me. Kind of like the smell of Southern Comfort for the very same reason, but that's a different story....

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I wanna fuck that chocolate so bad!

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@cuchanu: I know, right? I remember thinking this was pretty awesome around... sixth grade, maybe? Now it sounds like it was written by a poor man's Jan Hammer.

And the chick with the Cleopatra-do in the white hood? Hhhhhhhawt.