I'm not a fan of the Domino's sandwich, but I am a fan of burning Cease and Desist letters. So much so I think I'll buy something from Domino's to show my support.

I saw this last night and was wondering if there really had been a letter sent. I guess so.

I've heard that some places (Germany comes to mind) actually have laws against mentioning your "superiority to the competition" in advertising...ie, your product and message have to stand on their own merits.

I hate the commercials because of how they think we're all idiots who don't know what 2-1 means, and we need a preacher and choir to illustrate. And jumping dogs.

Of course, I also will not be ordering any of these from Domino's because I'm sure there's some delivery fee minimum, and I don't usually order pizza anyway.

HAHAHA ooh that is a great great move by Dominos! I am sorry, but someone has to get it out that subway sucks in just about every way possible. I like to see commercials like this =D As a matter of fact, I think I will go grab one for lunch today to help support this badassery lol!

That is SO AWESOME!

What was Subway thinking anyway? Why didn't they just make some, "Who the hell buys subs from a pizza place" ads or something.

We need more honesty like this! No hiding behind lawyers, just a simple message of "suck it". It's noon...time for lunch...maybe hit Domino's on the way to the post office.

I like the domino's sandwich.

Brilliant. I, too, may call Domino's this weekend. What is Quizno's stance on all of this?

@tkozikow: Exactly. They tried to be cute and make this a lawyer issue, and Domino's hit 'em where it hurts... the court of public opinion. This ad is hilarious!

I've never had the Domino's sandwhiches, but I am a fan of the Subway ones. Sometimes I'm not in the mood to cook for myself, but hate eating out because of a) price and b) the artery-clogging properties of most takeout. I'll usually go to Subway and order one of their grilled chicken sandwhiches with lots of veggies. Not the freshest, tastiest meal, but its fairly inexpensive (5$ for a whole footlong is good for CT) and isn't terrible for you.

The hardest part is avoiding the mayo, cheese and other terrible add-ons. If you can do that, then their sandwhiches are a good alternative when you just aren't in the mood to cook. I imagine I wouldn't enjoy the Domino's ones because they just don't look that healthy.

Is Domino's still run by the hard-nosed GOPer who donated tons of money to the right-to-life movement?

Or did I just make that up in my head?

Nothing says lovin like throwing C&D's in the oven...[www.quahog5news.com]

@Riddler: Their stance used to be "To beat Quizno you have to cheat" but then they replaced those ads with their scary rat things.

If this had happened with Quizno they could have been like, "Here's proof you have to cheat to beat us!" I've never had one of their subs but I liked those ads.

Never had one of these sandwiches and I don't much care for their 2-1 ads, but this I like, real or not. Think I'll go to Dominos instead of Subway next time I want a sub and give them a try.

Brilliant.

Anyone know what the small text on the screen says when the CEO is talking?

@lalaland13: Oh come on, the jumping dogs bit is making fun of other commercials that feel they must illustrate what 2-1 means. I thought it was damn funny.

Well played, I think I will be ordering from Domino's soon...

@Ash78: I *think* in the US you can't defame your competition, so anything you say you have to back up...and reasonably.

@Rectilinear Propagation: I think before dominos started making subs, Subway started making pizzas, so that one could backfire

@lalaland13: thing is, most people are idiots. visuals help people to, well, visualize things, even if they're not dumb. plus, they're kind of funny examples. and no, dominoes doesn't have a minimum, i don't think they charge for delivery, either.

@Rob Weddle: He was the original owner of the business, and started it. He sold Domino's in 1998. I'll support them because they are headquartered in my hometown and it's a lot of jobs for this area.

@snowburnt:
I was thinking the same thing -- maybe this is why dominos got into the sub business.

@snowburnt: Really? Huh. Well maybe an ad mocking the fact that it was Dominos' taste test. Their marketing people could have come up with something.

Subway should just fund a study that says their subs are three times better than Domino's, and therefore *six* times better than themselves.

How's about some whole grain bread from Domino's please, then I'll give it a chance.

@Rectilinear Propagation: Actually, Domino's kinda did that earlier in this campaign, with the sub shop employee ordering from Domino's and telling the driver to leave it in the alley.

@Keith Kacin: Probably a disclaimer about how they paid for the taste test & how many people were in it, that sort of thing.

@Karl Kvalvik: Subway used to be decent. When their five dollar crap log started taking off, the ingredients just seemed to get less in quality/quantity...

I havent been there in months now, but I dont think I will anyway now.....

I don't much care for cease and desist letters either, and I think it's great that they burned the letter. But maybe the reason dominos is preferred by Americans 2-1 is they have a lot more calories, even when accounting for the differences in sub size (6" for SW vs. 8" for D). There's nothing my fellow Americans like more than food with a s**tload of calories.

That ad was classic LOL. So ridiculous but pretty damn funny. Subway is really at the bottom of sub-making these days it seems. Quiznos is pretty superior and now looks like Dominos hopes to be too eh?

I agree btw re: whole grain bred damnit!

@Rectilinear Propagation: There needs to be more Quiznos where there is less Quiznos.

Both stores around me closed...

@laker: before the dogs come out, I meant BREAD* heh.

"Better than Subway" is not really some great accomplishment. Poop on toast is better than Subway.

@Wormfather is Wormfather: The sandwich was alright; however, their hoagies are delectable!

Maybe domino's should work harder on their pizza before branching out to sandwiches. Also, I ate a subway sandwich today, and not only was it delicious, but I got a sandwich, a drink, and some chips for a $5 price point. Did I mention that domino's sucks at making pizza? I did? I just want to make sure that everyone knows that the pizza place making ads about how good it's sandwiches are sucks at making pizza.

@Ash78: In the US, you can't say Subway Sucks, but can Say Dominos doesn't. Just like voting commercials, where they can't say don't for for X, he's a poopoohead.

What confused me about Subway's 'toasted' sandwiches was the lack of an oven at any of their stores. They put the sandwich in something that resembles a microwave which in no way is comparable to putting the food in an actual oven. Grinders rock, microwaved subs suck.

@Keith Kacin: "Taste preference based on a national taste test by an independent research company of Dominoes Oven Baked Sandwich including - Philly Cheese Steak, Chicken Ranch and Italian versus Subway Fresh Toasted Sandwich varieties - Steak & Cheese, Chicken & Bacon Ranch and Italian BMT."

Watch the vid on youtube in HD:

And for reference, be sure to add the "&fmt=18" (no quotes) to the end of Youtube URLs to get the high quality version (if available).

Subway's pizzas are, to be frank, godawful. They use TurboChefs to cook them, which is a convection/radiant/microwave oven and that beast simply ruins almost anything that goes through it.

@laker: I really don't get why people go to Subway when their product is crap. Quizno's is better, but if you are looking for a chain my preference is Potbelly. The size and price are just right and the subs are oh so tasty.

@Ash78: I was wondering if it was real too. Glad Consumerist got that cleared up.

I guess if I just really want a toasted sandwich, I'll consider Domino's.

But if I'm out and about and want some choice and variety, with the added bonus that it's done in just a couple minutes, Subway still wins.

All food tradeoffs are about premeditation vs. choice and convenience. And if I'm going to premeditate all of my eating, it's going to be food from home.

My head a splode.

@snowburnt: Oh, it's in the article too! My bad...

I'll take Domino's over Subway any day. (I'll stick with sandwiches at Subway, and pizzas at Domino's though). Neat commercial, though.

it would have been classy if subway had a process server deliver the C&D papers in a subway sandwich

OH SNAP -- SUB WARS 2K9 -- THIS TIME, IT'S BARELY PALATABLE!!!

@Xerloq: Whaddya know - Youtube strips out the HD code. You'll have to do it manually, but then the text is much more legible. I've found that high quality versions aren't always available, so I use this script with Greasemonkey.

@discounteggroll: It's hard enough to serve a major corporation, let alone with a competing product.

Would have been cool, though.