Do Not Think About Walmart's Milk Pricing Scheme Or Risk Brain Injury
Reader Anthony wanted to purchase milk, so he went to Walmart. When he got there, he stood in front of the milk refrigerator for 5 minutes trying to understand Walmart's milk pricing scheme. Attempt this at your own peril.
Anthony says:
I was very confused when purchasing milk last night at Wal-Mart. I believe I stood in front of the milk refrigerator for a good 5 minutes trying to figure out where logic had escaped to.
The first problem was that the gallon of milk was both $2.25 and 2 for $5.00 ($2.50 each)..at the same time.
After contemplating this for a moment I decided I may not need an entire gallon of milk, so I went to get a half gallon. That is when I become thoroughly confused… as a half gallon of milk is $2.47… why is half a gallon of milk 22 cents more expensive than a whole gallon?
You can read in the picture that the price tag for the half gallon is 3.9 cents per ounce while the full gallon is 1.8 cents per ounce (just to clarify that the tags are indeed correct).
For Pete's sake. We just have no idea what to tell you anymore. The world has gone crazy.

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Comments:
Great Value my ass...
Now please go shop somewhere that doesn't treat its employees lower than microbes living in dirt.
(Although I admit I just picked up an LCD TV from Wal-Mart... I hated myself and being in that store every minute I was there. Right from the start where I asked the hag standing at the entrance if she had any ads at her booth. It was about 3pm, and they ran out that morning...)
@1stMarDiv: Just out of curiosity why can't you? It's milk, it comes from a cow so whats the problem?
@segamanxero: I'd assume by my calculations that a half gallon is superior then all the rest and is worth paying the mark up.
and two one gallon jugs are superior and worth the mark up to a single gallon, but not superior to a half gallon...
I'm certain there is some magic pixie dust or something that makes the milk better when you over pay.
@Adrienne Willis: I'm curious, as well, to hear the reason. I wonder if Wal-Mart cows are fundamentally different in some way that affects the taste of the milk.
@cabjf: If you have to ask, you can't afford it.
Seriously, a gallon seems to be the sweet spot here. I can't imagine what a 1/2 pint costs.
@TheKeg: I live in Dallas. The Schepps brand which was in between all these price shenanigans was $4.50 a gallon. I think it was a red herring to try and distract me from the logic black hole around it.
@TheKeg:
I am so sorry. Bought a new gallon last night [expiry date was 1/16/09] for $1.92 at our Tesco.
@Let's do the Time Warp agaaaaaaain!!!:
So you want Wal Mart to treat it's employees better, but you call a random Wal Mart employee a hag? Sometimes change starts at home.
1. It is always cheaper to buy in bulk. A half gallon is more expensive because it takes more plastic-to-milk ratio for the jug is higher. Bulk = less packaging = cheaper.
2. Are you 100% positive that the two shelf labels were for the same milk? Perhaps they ran out of 2% or a local dairy brand (it's hard to tell on that left label if it is GV). So, instead of doing the right thing and turning the label around first, they just stocked it to make the refrigerator look fuller (I've worked at Wal-Mart in the past, so I can attest that shelf appearance means a lot to management and the fuller they look, the better).
@Let's do the Time Warp agaaaaaaain!!!: I worked at Wal-Mart as an overnight grocery stocker for 8 months in 2004. I was treated very well by all of my superiors, despite terrible job performance and worse attendance; in fact, I actually feel guilty about how *I* treated *them* as employers.
@Adrienne Willis: @mgy: @zentex: I'm a bit of a milk snob. There actually is a difference between the tastes of milk from different companies, and Wal-Mart milk comes from one of the bad ones.
/spent a few summers on a farm
@mgy:
I really don't have a good answer for any of you. I love milk and I drink it all the time, but for some reason I just can't drink their milk. Maybe it's the label, or the smell, or whatever. And like I said earlier, I'm not a food snob and I regularly buy Kroger or Biggs brand products over the national brands, even some Great Value products. Except the milk.
But I digress from the subject of this post. This isn't really even news here. The same thing happens with 2-Liter soft drinks compared to 20 oz. bottles of the same product near the cash registers. That's why you always look at the price-per-ounce when shopping.
@1stMarDiv: I would never buy anything from Wal Mart, especially food.
No doubt they are working on ways to cheaply bring tainted Chinese milk over.
@1stMarDiv: 20 oz bottles are that price due to convenience. It is a case of "on the go" versus large quantity. Same with individual candy bars versus boxes of candy bars. 1/2 gallon jugs of milk however are not for "on the go".
In my life I have never seen a half gallon of milk cost more than a full gallon. If you can rationalize that as 'normal', than I have half a car i'd like to sale you.
@Shawna: No doubt. I recently had a glass of 2% after drinking skim for the past several years, and thought someone had given me straight whipping cream.
@snapdoodle: not to mention how it strong arms it's vendors. I wouldn't be surprised if the cows weren't being fed for weeks at a time so that the farmer could afford to sell to walmart


















Someone ordered too many gallon-sized jugs!