In 1985, Coke added the word “classic” to its label when it brought back the original formula of the soft drink following the abject failure of its “New Coke” experiment. Now, finally, they are getting rid of it.
Confirming a report in today’s issue of Beverage Digest, the company said “Classic” would be dropped in the first half of the year.
“It is a relic of the past and doesn’t sound very modern,” according to an unnamed source in the story. “How many people are going around saying, ‘May I please have a Coke Classic?’”