Consumer Reports just did a study about car brand perceptions, so we thought we’d compare the top 10 most highly perceived brands to their list of the most reliable car brands.
The reliability information is based on data CR collected about 1.4 million vehicles. Their owners reported any serious problems with their cars and CR used the data to predict the model’s reliability.
The perceptions are based on a survey that asked people to rate car brands based on safety, quality, value, performance, environmental friendliness, design, and technological innovation. It’s perception vs repair bills. Here we go!
Brand Perception — Top 10
Brand Reliability — Top 10
No list is perfect, of course, but it seems like Kia and Hyundai’s marketing department have some work to do in order to help consumer perception. Cadillac seems to be doing fine — it ranked 31st out of 34 brands when it came to reliability, but is still perceived quite well.