# Do Not Think About Walmart's Milk Pricing Scheme Or Risk Brain Injury

Reader Anthony wanted to purchase milk, so he went to Walmart. When he got there, he stood in front of the milk refrigerator for 5 minutes trying to understand Walmart’s milk pricing scheme. Attempt this at your own peril.

Anthony says:

I was very confused when purchasing milk last night at Wal-Mart. I believe I stood in front of the milk refrigerator for a good 5 minutes trying to figure out where logic had escaped to.

The first problem was that the gallon of milk was both \$2.25 and 2 for \$5.00 (\$2.50 each)..at the same time.

After contemplating this for a moment I decided I may not need an entire gallon of milk, so I went to get a half gallon. That is when I become thoroughly confused… as a half gallon of milk is \$2.47… why is half a gallon of milk 22 cents more expensive than a whole gallon?

You can read in the picture that the price tag for the half gallon is 3.9 cents per ounce while the full gallon is 1.8 cents per ounce (just to clarify that the tags are indeed correct).

For Pete’s sake. We just have no idea what to tell you anymore. The world has gone crazy.