Twenty-two dairy companies sent out a text message to millions of Chinese consumers last week to apologize for selling tainted milk products. According to the BBC, it read, “We are deeply sorry for the harm caused to the children and the society. We sincerely apologise for that and we beg your forgiveness.”
We guess when you’ve got over half a billion cell phone owners who are potential customers, SMS can be a pretty effective way to reach them (assuming you don’t pay U.S. text message rates). On the other hand, maybe it’s not the most tactful way to say you’re sorry.