Throw Back A Fresh Glass Of Aquafina Face Juice
Aquafina is now making skin care products...
Obviously they're trying to extend the brand equity they've built up for their water product, hoping consumers will go, "It's like a bottled waterfall for your face!" Could this result in brand backwash? Will the brand transposition go both ways, so that consumers pop open an Aquafina and subconsciously think, "It's like drinking wrinkle cream!"
(Thanks to Katie!)
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So drinking purified municipal water equates to skincare? I could see Fiji or Evian or someone like that doing this...but Aquafina?
I'll hold out for the reverse, perhaps Nivea Aqua or Neutrogena OH!2 (Dihydrogen Monoxide)
Aquafina water is purified Bethlehem Pennsylvania TAP WATER...I can see the bottling plant from my desk at work.
Skip the water - its nothing special. I can't imagine this is anything but more Bethlehem tap water.
I thought the Evian face mist was funny - but that was just water in an aerosol can. This I find disturbing.
"You got water in my benzoyl peroxide!" "You got benzoyl peroxide in my..."
Ew.
@tange1: I do believe that it's bottled wherever they sell it - ergo in Eastern PA, NJ, NY, et cetera, it's bottled in Bethlehem (which, by the way, has the best tasting tap water of any that I've tasted - better than some bottled brands).
jezebelonsumerist.com?
Aquafina is the brand PepsiCo uses to market the filtered water they use as a base for their soft drinks. It would be more accurate to say that PepsiCo is now making skin care products.
I believe it works but I'm going to wait for a generic version, which should be a bit cheaper because I'm a smart shopper.
Aquafina has what skin craves! Aquafina has purity! What's purity? I don't know but Aquafina has it and Aquafina is what skin craves! Aquafina, the wrinkle mutilator!
Aquafina water is basically tap water (same water used in the soda products), this cleanser is probably also just tap water.
It's a mirical product!
Old News!
I've been washing my face with Aquafina for as long as I can remember. Except, I called it my bathroom faucet.
Actually, it's a pretty genius move to sell people on the notion that their expensive skin-care products now contain MORE WATER.
They have been selling Evian Mineral Water Spray for years now
@The Name's Ash78, Housewares: Evian has those little spray mister bottles already. To keep your face fresh while you are jet-setting around the world.
You're right - I don't see Aquafina as the luxury face detoxing youthifying brand.
Or you know... you could get a showerhead with a filter if you really want to purify what you're putting on your face and hair. Yes, I have one.
Evian don't just make the mineral water spray (I actually quite like that stuff, although yes, it is just water in an aerosol can) now - there's a whole range of Evian skincare products. I had a foaming cleanser of theirs for a while. It was ok, nothing special.
But that's Evian. Crappy, nasty-tasting tap water put in bottles by Pepsico doesn't have quite the same, uh, "brand equity", nor the cachet, that Evian does.
@calquist: Even better, it's now at Big Lots - you know, the salvage store of retail - so you know it went over well. I bought some, because you never know if you're going to get a great new product, and at two bucks, it's not much to gamble. My reaction was "meh". Nothing special at all, and it smells faintly medicinal.
Aquafina Hydrating Lip Oil is AMAZING. I have not yet found anything that works as well for preventing as well as healing chapped lips. I suppose there are other lip oils that would work as well, but they probably cost a lot more money. why this stuff only seems to be sold at Wal-Mart, I will probably never know.
also, Aquafina water is awesome. I already have really good tap water, so when I buy the 6-packs of 24oz. bottles for less than $3, and then use each bottle as a refillable water bottle for 6 months or so, I'm not only getting excellent-tasting bottled water to start off with, I'm getting excellent-tasting bottled tap water from my home in a conveniently-sized plastic bottle, that I know is water-safe. Because I don't need BPA breasts.
This stuff has been in Walmart clearance for a while now. Old News?