Consumerist Is For Sale
Economic times being what they are, Gawker must refocus its efforts on its most commercially successful blogs. Which means, yes, The Consumerist is for sale.
We seek a new home where our kickass blogging team can continue to thrive and grow. We get 14m+ pageviews according to Sitemeter, and 2m+ uniques according to Quantcast. Direct inquiries to gaby@gawker.com.
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Comments:
@InThrees: I'd think at that point it becomes pretty much a function of code that advertisers have on their e-commerce site. That or Gawker spyware. It'd be pretty hard to track a browser that far, but it'd be easy to track a shopper and see where they were referred from.
In fact, I'd guess the latter is already in place and being used by advertisers to determine the return on investment for ad spaces.
In other news, I am glad you all are optimistic. I am too. In the downsizing thread, I opined that Consumerist may be able to work in a non-profit incarnation. Maybe team up with "Nader's Raiders" or something. I don't know the non-profit, NGO scene that well, but I'd expect there's something that could fit. I'm sure somebody who knows that scene better than me could be more informative...(hint hint @ more informed person).
What's fair market value for Consumerist, anyway? Ballpark figure?
I just hope whoever buys it ditches the horrible layout and restores it to something actually readable. I stopped going to the site months ago and only use the feeds because Gawker screwed up the design so badly. There's a line between monetizing a site with new ads and a new layout and driving visitors away by screwing everything up, and Gawker crossed it ages ago.
Time to go through my blog feeds and dump all the Gawker ones, then. No impressions from me if they're going to drop a valuable public service like Cist.
Why is Cist not making enough money for Gawker? Perhaps because it calls companies on their fraud and other illicit revenue-boosting bullshit? Gee. Concept.
I'm sure they won't be dumping Fleshbot. Sex sells. Fighting corporate greed doesn't. This is not news. We see where Gawker leans, though. I hope Gawker chokes on its own vomit.
here's hoping wherever you end up is an improvement.
hey, things around here (meaning the gawker media network) are going downhill anyway. case in point is my embedded google ad box on this page:
{
var google_ads = new Array();
var google_ad;
here's hoping your new home doesn't treat you like the bastard stepchild. hey consumer union, get your ass over here & buy a blog that will help increase your exposure & might generate some new c.r. subscribers!
@elocanth: While many gawker blogs have what I'm sure are very profitable ad streams (including regular ads, and the CSS takeovers) the consumerist currently has NO ads - meaning it's not pulling it's own weight - fiscally speaking, that is. It's unfortunate, but I suspect this probably has a lot to do w/ the nature of the site. No one wants to advertise on the site that's gonna call them out on their mistakes, and if the consumerist gave their advertisers a free pass 'cause they are advertisers, then the site would lose credibility.
I wish the entire consumerist team the best of luck going forward. You all do stellar work, and I'm sure you'll all land on your feet, regardless of what happens with the consumerist.
@What The Geek: when I say "no ads" I mean aside from google ads - no one's raking in the cash from adsense.
@Hastin:
I've been snarky and cynical since they hired people to "monitor" comments and fired the writers. I said very, very early that this place was positioning itself to be sold by reducing its overhead and making the opinions expressed less anti-corporate.
I knew something was up when NO propers came from the ownership when we rose up against the Flagstaff RV seller who tried to back out of the EBay sale. They didn't want that, and they wanted nothing to do with activism.
I'm very disappointed, and I told lots of people about this site. It used to be linked to my own blog. I removed that link a month ago.
I still visit from time-to-time, but notice the number of recycled and only-tangentially related stories reused from the other Gawker websites.
This is very disappointing and I feel like the ownership has betrayed this community.
@What The Geek: A clever company with an intelligent, clever ad on Consumerist would definitely get a click-through from me.
I'm looking at YOU, Woot!



























Weird, I didn't realize it was April already!