A Good Morning America hidden camera investigation found that if you peel back the label on the “sale” items at Linen’s N Things, you’ll find the old label underneath, with a cheaper price. How do they get away with saying “10-20% off sale” then?
First raise the price, then take the discount off the inflated price. Calphalon saucepan was on sale for $124.99, but the label underneath was for $109.99. Rachael Ray cookware, $199 on top, $179 on bottom. Curtain scarf $39.99, old price $27.99. And at Circuit City, it was the same story. It’s less about actual deals, and more about manipulating buyer behavior. The only thing getting liquidated at a liquidation sale is your wallet.
Going-Out-of-Business Sales Not Such a Bargain [Good Morning America] (Thanks to Nancy!)