Why Circuit City Is Dead
If you were confused about why Circuit City might close 150 stores, this customer complaint sent in by William O'Donnell makes it pretty clear: Circuit City sucks. They try to get out of price-matching with a nearby B&H, out of the 3 hard drives he went through, one was missing parts and one wasn't even the right drive, and they try to tell him that it's supposed to come missing parts. Basically, when they don't know what they're talking about, they just make some shit up to make their lives easier. That's what happens when you cut costs by firing anyone who knows what they're doing. Here's Will's tale:
This is more to vent than anything else, but I had an unforgettable experience at Circuit City the other day. I didn't go there specifically, I just wandered in...
The Price Match
I'd been thinking about getting a new 1TB internal hard drive for movie storage, so I thought that I'd see what they had on offer. What they had on offer was outrageously overpriced, so, after some online browsing from my phone, I decided to see if they would price match. It took the girl about 10 minutes to let me know that they wouldn't price match B&H. She couldn't tell me why, just that they wouldn't. I asked to see their written price match policy. She said that they didn't have any copies on hand despite the huge sign behind her that indicated otherwise. I ended up looking it up online, with my phone, at which point I spoke with a manager. They tried insisting that B&H wasn't a "local" store, until I pointed out that B&H was less than 10 miles away and about 4 stops on the Q train. After about 20 minutes of waiting and talking, they finally gave in - I saved $80.The Repack
When I got home, I opened the box only to realize that the box contained a used, 800 GB, IDE hard drive, NOT a shiny, new 1TB SATA hard drive. I immediately went back to exchange the drive. The exchange was pretty painless, until...Drive #2, Manufacturing Defect
I opened the new box while still in the store, to ensure that it wasn't another repack. The model number was correct, but I something was wrong... I realized, much to my amusement, that the entire PCB (printed circuit board - and thus, power/data connections) was missing from the bottom of the drive. Not CC's fault, obviously, but they didn't handle it well...The Non-Tech-Savvy Tech
Exasperated, I brought the drive back to the front counter to notify the cashier of the defect. Some manager-type nearby, wearing a "FireDog" (their tech support division) t-shirt, jumped in - "that drive do not include connectors! If you have a problem with that, you have to take it up with Western Digital (the manufacturer). We are not going to open another box just because it don't meet your wants. Also, where in the manual do it say that it includes the connectors?"I was infuriated. "IT'S A SATA DRIVE! Have you ever SEEN an internal hard drive?! How can a SATA drive not include SATA connections?!" Turning, and shouting to the store in general, "GET SOMEONE OVER HERE THAT ACTUALLY BUILDS COMPUTERS!"
Mr. FireDog Manager-Type, "I build computers, sir!"
"Oh really?" Reaching in to the box, I grabbed the red SATA cable included with the drive. "We can agree that this is a SATA cable, right?! Why don't you show me where this SATA cable connects to this SATA drive?"
He actually looked at the thing for about 30 seconds, which is along time to look at something that's hardly bigger than a wallet. He finally went to the shelves to get another box in hopes of showing me an identical drive, missing PCB and all.
Box #3
Upon opening the box, he saw a blue SATA cable with an extra little dongle that Western Digital likes to put on their cables - he thought that it was a completely different type of cable... he hands me the cable and says, "sorry sir, your box was missing this cable, you should be all set now."I exploded. "THIS IS THE SAME FUCKIN' CABLE! Why don't you show me where THIS cable connects to the drive?!?!" He actually started to reexamine the drive, blue cable in hand... I shouted "look at the other damn drive!!! Look at that - it's got a damn PCB!!! And look - SATA connectors!!! Whodathunkit?!?!"
Head down, he finally gave in, gave me the third and final box, and I was on my way. My 1TB drive only cost me $150... and about 4 hours of my life, about 30 minutes of which consisted of shouting, my heart hammering in rage.
No, I'm not going to be wandering back any time soon.
Retail Nightmares - What's Your Worst? [Brooklynian]
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Comments:
on a related note, B&H in NYC is really the best store to price match with. circuit city and best buy HATE when customers try to do it.
recently, best buy price matched with B&H for me on a camera memory card. this was only after two people in the photography department told me "no way, under no circumstances" would they match B&H (the B&H price was 60% cheaper and not even on sale). these guys were clueless, tried to imtimidate me, and unconvincingly tried to act like they did not believe me that this very same best buy price matched B&H when i bought my television.
in the end, i ignored them and the woman working at customer service ended up doing it for me no questions asked.
Wow, first of all, I have to tell you all that I work in retail in the photo department in a major pharmacy. If somebody had yelled at me like that for printing their photos on the wrong paper or something like that, I honestly would be less likely to help you and reprint them.
I totally see where he is coming from however that they are nothing but ignorant at CC. That's the problem with these technology big box stores like CC and Worst Buy. They hire high school and college students who know absolutely nothing about the department they are working in. If you are offered a job at one of these 2 stores, you should be assigned to a department and before you begin working, you must pass a test about the department you are working in. If you want to work in another department, you have to pass the test for that department.
For example, for me to let somebody work in the photo lab at my store, I have to know that I can trust them alone with the equipment meaning they have to know how to do anything and everything. I won't let them run the lab alone until they have passed all their certification tests from corporate. I think CC and BB need to do the same thing with their different departments in the store.
@Zeniq: Sometimes people are so dense, they have to be yelled at to penetrate that thick noggin resting on their shoulders.
@PrestonBerryworth: When you are in the moment, sometimes all it takes is for one stupid comment to send you over the damn edge. In this particular case, the tech made several stupid comments. I would be upset as well.
@wyssaj01: I don't think there are many people that agree with his tone. I understand where he was coming from - sometimes stupid comments send people over the edge. You have to consider the source of someone's anger and frustration. Granted, there are going to be dicks that would be miserable regardless of what you say or do, but I feel that there are a great deal more that would just be happy if you did the job right the first try, or finally inserted someone along the way that could, and without giving the customer grief.
I went to CC looking for a VGA monitor cable for my mom. He dog decided to chew into her old VGA cable.
I could not find one VGA cable in the entire store.
I relented and decided to go find someone and ask for help. To my luck to Firedog guys were chatting about the hot checkout girl and I was able to interrupt. I was told that all computers now use DVI and VGA cables are 'a thing of the past'. I walked over to the first display computer and turned to monitor around to expose an archaic VGA cable. Then I went to the second and did the same. I asked Mr Firedog if they always use out of date hardware to demo computers to their customers. He told me that those must be remnants from old builds.
Old builds?
Long story made not so short, Mr Firedog found a VGA cable! 6FT long, gray in color. $65.
I went home, fired up the laptop and hit monowire. I then called mom and told her she had to wait three days until her new cable came in the mail.
I believe it. I needed a very quick and cheap fix one weekend for a desktop PC that had a bad video card. The guy at CC and surprisingly BEST BUY had the same confusion about AGP and PCI Express. Whats worse is they had no idea about the power requirements of the cards.
I wasnt returning and the tech at best buy wanted to learn a bit so I chatted with him. I also learned about stock items you have to ask for that are not on the floor.
Info for info I guess.
@wyssaj01: Wow, first of all, I have to tell you all that I work in retail in the photo department in a major pharmacy. If somebody had yelled at me like that for printing their photos on the wrong paper and then have the temerity to argue with me when I tell them "it's SUPPOSED to be on the wrong paper!", I honestly would be less likely to help you and give the proper customer service any normal human being would expect.
There, fixed that for you.
Heck no! He shouldn't have wandered out of the store with his tail between his legs. Stupidity should be painful and these morons needed to be shown how fkn stupid they are.
I commend you on your actions. Ignorance is one thing, you just need to inform them. Insisting that you're right despite not graduating high school is a complete separate issue.
@tmlfan81:
There is something to be said for instant satisfaction, but I didn't get out of the story he needed it right there.
@Zeniq: Yeah, I have to agree with you on the shouting. I have a feeling, though, that after being forced to return a drive, then finding another drive without the controller on the bottom, then having the FireDog tech talking down to him like he doesn't know what he's talking about was about enough to make him snap.
On the other hand, however, I certainly hope the OP is shamed publicly the next time he makes a mistake, too, since nobody deserves that.
@PrestonBerryworth: It's easy to speak self-righteously seeing as you're outside the situation, not spending your money to buy a product that shouldn't take 4 hours to purchase in store.
How about stepping off your high-horse and cut the guy some slack. He's not knocking over displays or walking back in with a weapon; he's simply expecting a fkn retailer to act on their promises and not employ idiotic douchebags that would rather stand by their ignorance than direct the customer to someone that knows what they are talking about.
@tmlfan81: No it didn't; he needed to put movies on the drive. That's not an urgent matter. Would've saved money, time and energy with newegg -- the first place to look for this sorta stuff.
@PrestonBerryworth: pretty surprised that roz hasn't disemvoweled you or banned you outright for this one.
@Kitteridge: Don't worry. Another company or retailer will repeat it anyhow.
They'll do better than Circuit City, except... they realize that they're doing even worse after all.
Repeat.
Seriously, it's mighty clear you were peeved about having to come back. But as you noted, that wasn't CC's fault and it also wasn't their fault that the second drive was missing its PCB, right? They matched the competitor's price after a bit of a showdown, but I've had those same showdowns at BB Staples, and on and on. Why? These things barely have any margin to start with. Match is up and you are in negative margin territory. No store is excited by that prospect so they drag you down hoping you'll give up. It sucks, but looking at in an even-handed manner, they are losing money. That's why we want it,: we know it's a 'steal.'
Now you say 'they didn't handle it well,' and it's true the tech was confused about what you were saying and very likely didn't expect that a drive would ship out without a PCB - actually what's that about? No PCB! So he thought he knew better than you. After all, he's Firedog. That's all crystal clear. But I think you could have made your case in a far more civil manner.
Ben, I sure wouldn't take this as a case for why CC is going to fail. I'd bet nearly any consumer electronics store you walked into would've responded the same on the price match and also had a moment to digest that a hard drive was shipped without its PCB - that's just piss poor quality control. Actually, I'd bet BB might have said on the first swap, sorry you bought that brick, that brick is yours now.
Customers come is saying all kinds of things and unfortunately the underpaid folks that staff these stores, most all of them, think they know better over time. I guess they need some way to get some value out of their jobs. But this guy, the Firedog 'tech,' thought he'd got it all figured out and he was wrong. But he went through it with the customer, never shouted, and in the end provided the customer with the proper product.
Maybe the OP was sensing some attitude he's not communicated here, but I'd venture that treating someone decently is good all around. The OP didn't 'teach' that tech anything. He just shat on a system that's dysfunctional to begin with. CC has some issues, okay a lot of them. But Ben, you think this is why CC is going down? Really? Come on. CC used to have highly paid experts on staff paid on commission that made six figures. It's true. BB came around, paid an hourly wage (right above the subsidy amount of CC commissioned sales staff), kept training to a minimum, and slowly began to beat CC down on margins. The Mart was right in there soon after them beating them all on LCD sales, with margins getting thinner and the employees getting less money and by extension caring less and knowing less.
It's sad but we love us some low prices. This is how we go down.
@dohspc: This is exactly what the CC near my house looks like. Never seen more than 5 customers in there at a time with the exception of the holiday season when people were coming to CC only because other stores were out of the gift they needed.
The funny thing is that Fryes didn't have to kick them around either. They failed all by themselves. Maybe Fryes or MicroCenter can take them over.
Any bets as to the failure bonus Mr. Bruce H. Besanko and his cronies will get before it folds? I bet he'll get at least a million and the rest will fight over a couple mill each.
@akacrash: personally, if i'd been there i'd have done the same thing. he had a bunch of morons telling him he's stupid, when the guy was obviously right on all counts. it's an electronics store, right? shouldn't there be an employee in the damn store that knows ANYTHING about electronics or their own store policy? and to have to call corporate and return to the store a bunch of times is insane! every step of the way would be upsetting, as they treat him like a moron the whole time, and THEN to have them refuse to prove the drive isn't defective because they don't want to open another box, when they already sold him 2 defective products! i mean holy crap, you must have nerves of steel! i would have been yelling at them when they sold me a used, different drive!



















Sounds like a typical CC experience...