Just What The Heck Is MonaVie, And Should I Sell It?
An anonymous reader asks,
I've been approached by a friend to join up with MonaVie acai juice—it's a "superfood" juice that's sold through "network marketing." I actually do like the product, and this is a friend I trust, but my alarm bells are still going off. I don't want to get sucked into a scam, obviously. There's nothing about this company on your site, so I thought I'd drop you a line and see if you had any advice.
Here's our advice: don't do it! When you look at the business details and filter out the friend-of-a-friend stories, it's not worth the hassle.
MonaVie—a concoction of acai and other fruit juices, and sold in wine bottles for $40 a pop—is the latest in a long line of mysterious and exotic cure-alls, and no, no you should not "sell" it. We use quotation marks because the majority of distributors are their own primary customers, according to Newsweek's Tony Dokoupil. The juice is loaded with good things and is certainly not unhealthy for you. But before you decide to shell out $40 on a bottle, or help your friend reach his or her sales quota by becoming another member in the company's multi-level-marketing (MLM) business model—funny, when you chart that model, it looks like a pyramid!—you should find out more about how the sales look from the top, and what's actually been verified about its health benefits.
Dokoupil points out that those people reportedly making millions of dollars in sales commissions are members near the very top of the pyramid.
Most of the million-strong sales team is really just drinking the juice, according to MonaVie's 2007 income disclosure statement, a federally required printout of their distributor earnings. More than 90 percent were considered "wholesale customers," whose earnings are mostly discounts on sales to themselves. Fewer than 1 percent qualified for commissions and of those, only 10 percent made more than $100 a week. And the dropout rate, while not disclosed by MonaVie, is around 70 percent, according to a top recruiter.
So that's the reality from a profit perspective. As far as health benefits go, most of the claims about its ability to cure cancer, eczema, general pain, anxiety, autism, and a case of the stupids, is gossip and hearsay. (In fact, it may cause a case of the stupids, we're guessing.) Newsweek points out that because unsalaried MonaVie salespeople are out making the ridiculous health claims and not the company, MonaVie stays within FDA guidelines, and doesn't have to worry about backing up such claims.
Wikipedia cites a few nutritional studies that place acai berries somewhere in the mid-to-high range on antioxidant protection. It's definitely a great fruit, and if you can find an affordable source of acai berries, go for it.
But even if acai berries were filled with God's own tears, it turns out that a $40 bottle of MonaVie isn't 100% acai juice, and the company won't disclose the ratio of acai to its other ingredients. In fact, their product page presents an amazingly content-free but fancy description that avoids any real details:
While the açai berry serves as the foundation for each of MonaVie’s vital formulas, with literally thousands of phytonutrients and antioxidants found in nature’s fresh fruits, MonaVie didn’t want to focus on just one at the expense of others. This led to MonaVie’s scientists and product development team selecting additional fruits whose synergistic union would reach far beyond what any single fruit could accomplish. These specially selected fruits have been exclusively combined to create MonaVie’s premier balanced blends.
In other words, "Just trust us!"
We think instead of lining the pockets of MonaVie's savvy head promoters, you should just shop around for 100% pure acai products, which will be much cheaper. Or just keep eating a variety of cheaper fruits, buy a decent $12 bottle of red wine, and lay off the health food fads altogether.
"MonaVie Acai Juice: Cure-All or Marketing Scheme?" [Newsweek]
Post a comment
Comments:
The variety, and flexibility of people to create new Pyramid scams constantly amazes me.
Sounds like "Noni Juice" that is popular in the hispanic community here in the So Cal. Total scam....
Or go with the red wine and mix in some kind of fruit juice for added antioxidants.
I vote for half Cabernet Sauvignon, half cranberry juice (not the mostly-apple juice cranberry juice cocktails)
Chris: "it's certainly not unhealthy for you."
Given that they're willing to engage in Amway style multi-level marketing, I'm not so sure that you should be that confident in this product's innocuousness.
multi level marketing = pyramid.
Last year I visited a doctor because of heart valve problems, and he gave me a bottle of MonaVie. Maybe he gave them to all his new patients in hopes of rounding up a few bodies to sell the stuff. I have to admit, it tasted really good and healthy, but there's no way I'd give $40 for a bottle of it.
MLMs are carnival religions. They emphasize big returns for small investments and encourage you to spend more, more, more for just one more chance to make it big. What sounds crazier than this: "Want financial freedom? Sell this funky berry juice!"
You'll find that nobody wants your product; nobody wants to talk to you about your product; you'll loose credibility because you're selling the product; and you'll be broke.
Furthermore you'll realize that no matter what they told you in orientation, the whole point of the gig is to sign up other suckers to sell for you.
Better to encourage your friend, but tell him it's not for you. That way you'll save your friendship and your money.
Cracked.com has had some extremely useful articles lately:
5 Retarded get rich quick scams people still fall for
@kittenfoo: You really should report him to your state's medical board. Even if (s)he's not breaking any technical rules, it'd be good to have on their file for when they do mess up.
1) MonaVie is a MLM. You have a better chance at winning the lottery than making money off of it. If you REALLY want to spend the money on something, just blow it on the lottery. At least that way some of your money goes back into the community.
2) MonaVie, Noni Juice, or any of these 'super fruit juices' have almost none of the actual anti-oxidants that they claim to have. The FRUIT may have such anti-oxidants, but it's usually in the skin or some other part that's inedible. So you can make the claim that the fruit has tons of anti-oxidants, but the juice you are drinking has none of it. They just throw the first claim out and imply that the juice must have the anti-oxidants when it does not.
Basically every 'super' juice tested has less anti-oxidant content than a regular apple! So if you want anti-oxidants, eat an apple. It's cheaper and better for you.
An old coworker of mine was involved in this nonsense a few years back. He was constantly rattling on about how it would cure cancer, impotence, AIDs, death, and pretty much anything else he could think of. So one day I was having a pretty bad migraine, and he offered me some, saying it would cure me. Of course I knew he was full of shit, but I was thirsty so I accepted his gift of wonder juice. And what do you know, my headache disappeared... two days later. What a magical elixir!
Remember, with any MLM you are the product, not the juice. The people above you want you to make money for them. The people at the top make out like bandits, and the people at the bottom lose. It's just a legal ponzi scheme.
As satoru said, just eat an apple, or regular grape juice.
A woman actually came up to me on the street when I was doing a promotion a year ago and asked me if I'd be interested in making more money with her company. She gave me her card, and when I checked out the site, it was for "Tahitian Noni Juice", sold through an MLM. I immediately knew what it was, but said I'd go to her sale pitch meeting and let her sponsor me, as I assumed it'd be an interesting experience to sit in a pyramid scheme pitch meeting.
Unfortunately, the woman never called me, possibly because I enthusiastically said, "I'd love to be in a pyramid scheme! Yes, please call and tell me more some time!"
You can buy that stuff everywhere! Why would they buy it from you at 40.00 a bottle when they can get it for 5.00 a packet at a health food store?
After getting a million requests from friends to sell this, or buy it from them, including one friend who told me that it's supposed to help prevent cancer (I'm a cancer survivor), I got fed up and wrote this blog post:
[jayejoseph.blogspot.com]
Funny, it's the top hit on my blog for some odd reason.
A family member is currently selling it and it tastes terrible! It's very expensive, crappy juice that you take with a shot glass because drinking it normally is unappealing to the taste buds.
Anytime anybody wants you to sell something, anything, to your friends and acquaintances, say "No".
I have had a couple of people I know try to involve me in something like this and it is the most repulsive thing you can imagine to have someone you know at socially or at work treat to sell you something and worse yet to have them try to get you to involve you in a MLM scheme.
Just say, "Thank you, but I'm not interested." Don't give any other explanations or excuses--they actually memorize possible objections they may encounter and how to talk you into it anyhow.
Skeevy. Skeevy. Skeevy.
@agnamus: Actually, the FDA has determined MonaVia is 85% more likely than a placebo to result in hemorrhaging $40.
Never buy from "multi-level marketers" it's a scam. My EVIL father-in-law sells this stuff and jokes about how it's "crap" but he makes money not off the JUICE but off all the other idiots he recruits to sell more bottles of juice. When those idiots recruit more sellers he makes even more money in this pyramid type scheme. He mainly sells it to members of his church, who are all little old people. He tells them it prevents Alzheimers and Parkinsons, and hands them glossy brochures he's had printed himself with fake doctor testimonials about how it cures everything. I really want to bash him over the head with a bottle of this stuff.
If you really want this type of juice, you can get it at the health food supermarket without the insane markups and fancy glass bottle. I think even Trader Joes supermarket sells juice with this berry in it.
@Coles_Law: *MonaVie, that is. But don't blame me. The internet is 66% more likely than a placebo to result in typos.
You know I've been running into alot of these Scheme Selling Slimeballs all over the place lately. There is this one guy that hangs out in the Borders by my work, and he is always in there trying to talk people into some scheme. It's ridiculous that people actually fall for some of these.
Though, I have to say, Mona-vie is a cool company. They sponsored the first Queen of Wake series, the first national all women Wakeboarding Contest. It was nice to see somebody finally step up and bring womens wakeboarding some legitimacy. I didn't realize that it was a pyramid scheme company. Sad.
If the dropout rate is 70%, you could argue that at least THEIR cases of the stupids were cured...
Ha, Trader Joes. I was in there last night and they're STILL selling "Airborne". I can't believe they actually had "Invented by a Schoolteacher" on their front label. You don't see Serta advertising their latest mattress, "Developed by an oceanographer". Wtf.
One of the gas companies that does business in Georgia and other states is also making a pyramid scheme marketing system to try to get people to sign up for gas from them with deregulation coming. "Hey, you pay your gas bill, dontcha? So, why not make money getting other people to do it too?"
The right type of mind can make money at this, but these things always make me think of this beat-up Escort at my diddle-a-doop college job that has "3to5yearplan.com" on its bumper and "TRAVEL MAKE $$$" on its doors. I think "yeah, that looks like it's working out great for you."
Last year at Christmas my husband's family was up on Mona Vie. They were doing tasting and trying to get us to sell. The stuff was pretty nasty and had some intestinal ramifications for me. Now we are rolling up to this year's Christmas and none of them are selling any more. They did drop a grip of cash on samples for their friends and family and on the marketing materials.
Don't know about the business of selling this stuff because I set my phaser to "kill" when any of my friends try to talk up their get rich quick MLM schemes,but trust me, this stuff doesn't mix well with vodka.(If you wake up next to a German Shepherd in a negligee, DENY EVERTHING)...
Huh, there's an old guy who sells this shite at our farmer's market. Doesn't seem like anyone's buying!
@INsano: Uh, the class-action lawsuit against Airborne didn't require them to stop selling their products. So yeah, you're still going to see it in stores, just like before. The product isn't hazardous in any way, and there's no evidence that it doesn't live up to their claims; there's also no evidence that it does, which is why the class-action was filed. Point being, a class-action lawsuit does not automatically mean a product can't be sold anymore - sort of like how a company can claim bankruptcy but keep running, or how a president can be impeached but stay president (don't get me wrong, I like Clinton - just an example).
Stay away from Multilevel Marketing schemes. They have no need for you after you've burned through FFR, Friends, Family, and Relatives. You barely if you're lucky make minimum wage.
If you're interested in Acai juice check out the "Tropicana Pure" juices. My wife drinks them and one the flavors has Acai juice in it. (She just likes the taste and the variety, she doesn't think it cures cancer.) They're more expensive than normal orange juice, but I'm sure they're a bargain compared to MonaVie.
There's some total jackass that comes around our salon every few weeks trying to get my poor rheumatoid arthritic boss to buy this bullshit to help her "feel better". Thing is, he has no tact and no shame and will try to get her to buy it while she's with a client.
All anyone need know is that the company uses the word "synergistic." As we all know, "synergy" and its variants are favorites of web designers and bullshitters the world over. MonaVie is not a web design firm.
@foodporncess: That's a great rant. This is my favorite part:
Wow. Did I burst this person's bubble when I announced I've been drinking Acai for two years. And guess what I got? Yeah, fucking cancer.
Sounds like a classic pyramid scheme.
Costco has acai and blueberry juice : 2 bottles for 15$.
Maybe if they sold this juice out of the back of a white van then I might be interested...
I think in a year or two (maybe just a matter of months), we'll encounter many more of these MLM scams, with the way this economy is going.
@Julia789: I kinda disagree, not all multi-level products are bad. It's just important to always compare them with similar products on the market. (As a customer, NOT seller, I tried Herbalife, and *some* of their products are better deals than pharmacy equivalents. Just need to use judgment. And your brain ;)
In this case, equivalent, and even better products are available from grocery stores to pharmacies. For example, acai juices are priced around 7$/9$ depending on the brand. So this product IS a ripoff.
@BeeBoo: My friend sells fashion jewelery, from home, with occasional ''demo and snacks parties). She does not try to recruit anyone (it's not a mlm), AND she has some great deals.
I just love MLM. Yum, yum, making $ off of your friends scamming others.
Sorry for the sarcasm.
Friend of mine has been bugging me about this stuff for weeks. It looks fine, but $40 a bottle. Errr no. And it doesn't seem like any magic miracle. As the good Rev Brown said, just drink a bottle of Newman's Own dressing and save $38.
@Kevin:
You know I sent this "Monavie company" info in to the consumerist months ago. What you say is the truth. I have a friend that wanted me to buy some of this stuff. The article barely touches the scam/ripoff of this company. Its 144$ to order your monthly commitment (40 per bottle in a case o 4 with a 'distributor discount') I couldnt believe it was so expensive.
I tried some that he brought over. Know what I got from it? A bad case of acid refux I had never had before. It was odd and awful. It also was almost able to stain a glass purple. (added benefit?)
The reason I sent it to consumerist was that people were getting sucked in and it reminded me of the "amway religon" or thier satanic offspring "Quixtar"
Where is the protection for gullible people?
Don't do it. MLM is a scam, plus you can get 100% Acai juice for a lot cheaper in health food stores. My parents own a health food store, and they don't sell any products that can be gotten through MLM.
Parents used to do Amway/Quixtar. They dropped out a few years ago, and after Amway started imploding, everyone in their 'group', aka pyramid, moved over to this. Ran into the leader earlier this year and he tried to sell me juice. I'm only assuming it was this company. Stay away.
Unless you become totally committed to the MLM (like in a freakish way) they generally don't work. At first they start out as just "yeah, it's a great product, help us sell it and make a little money on the side". Then, it becomes "This is such a great product, why aren't you asking your friends to help sell it?" And pretty soon its all about getting more bodies into the MLM.