Natural Rustica sounds like a building material. Is that table made out of wood? No, it's natural rustica. Looks just like wood, though doesn't it.

I'd buy that pizza.

Isn't that picture the Domino's that was infested by rats?

makes about as much sense as "natural flavor" Cheetos.

A little bit of honey in pizza dough adds a nice, albeit subtle, flavor, I do it all the time with my home-made doughs.

@drgmobile: I was going to say a wall finish, but the table material works just the same :-D

Both Domino's and Pizza Hut don't make pizza. Baked dough with processed cheese and vegetable/fruit derived product is what they make.

Now this is pizza:

@Triborough: Is that pizza on the floor?

@Triborough: Now that is inedible.

I really doubt that Domino's will be able to hold onto that trademark, let alone enforce it against Pizza Hut if they bring the Rustica across to the UK, seeing as they don't actually do anything with it.

This kinda reminds me of something I heard about a few years back. Seems a business in western Australia had actually trademarked and patented the word "paintball" and the sport itself. Apparently nobody told the Australian patent office that the business wasn't the inventor. But it actually resulted in a monopoly in Australia, enforced by the government there.

@thnkwhatyouthnk: Where ELSE do you think that classic Domino's flavor comes from?

Speaking of Dominos, I actually got a pizza delievered UPSIDE DOWN in a box from one of their shops in Reston, VA (amongst other problems). I complained on Domino's site, got a call a few days later from the store manager promising my next order would be free... yeah. I called, guess what wasn't free?

Didn't help the average delivery time was over 90 minutes.

@thnkwhatyouthnk: No it is not on the floor. The counter at the best pizza place in the known universe is tiled.

d-bags

Probably not a standard pizza dough ingredient but honey is pretty common in breads. Whole wheat needs some kind of sweetener either way. Honey is "natural" and has the side effect of being something of a natural preservative.

@Troy F.: Not just that, but honey is a perfect substitute for sugar in just about any recipe. I use honey in pizza dough all the time. It still provides the necessary sugars to yeast to make the dough rise and it is delicious.

"Natural Rustica" sounds kind of gross. Too much emphasis on "rust." Mmmmm, I like my pizza rusty.

"the range is made from a multi-grain crust of traditional pizza dough and wholegrain infused with honey and olive oil." Honey? "

Yes. Trust me.

Not to say Pizza Hut won't fuck it up, but yes, pizza crust with honey is teh awesome.

Regular tomato

Organic tomato

@nytmare:
The tomato on the bottom screams "HEALTHIER!!!".
Don't you see that? Are you blind? Soylent Green is TOMATOES!

"Natural Rustica" is what my car's color is.

@Triborough: WTH are you talking about?

I'll admit that Pizza Hut isn't authentic Italian pizza....but the cheese is 100% real - not that process cheese crap...and the vegetables are just that..vegetables...not some derived mush shaped in a mold.

It's not the first time a national pizza chain has been "inspired" by their competition.

In the long ago days of the '70s, Happy Joe's invented and trademarked the Taco Pizza. Their ownership of the name, and a series of lawsuits, didn't stop other companies from continuing to sell pizzas under that name to this day.

or, as the college kids say, 'Natty Rusty'

$5 hot and ready works for me.

@SabreDC: Not absolutely perfect; Honey tends to make things heavier; It's very difficult to make angel food cake with honey, for example.

Made with real cheeze.

@thnkwhatyouthnk: Looks like a nasty commercial countertop to me. Either way, I'm not buying it.

@nytmare:
Thanks for the laugh.

@Triborough: Now I'm dissapointed. I was hoping the place at least had brick ovens. Now I'm %100 sure this is not the best pizza place in the universe.

@Triborough: That looks nasty. Domino's does suck, though.

@Cupajo: YES. Honey goes into every batch of homemade dough I make.

@Avacasso: And it's really important if you are making a dough with whole wheat flour, or even 1/2 whole wheat. Otherwise, the crust can end up very bitter and unappetizing. It works much better than adding extra sugar.

@pb5000: That's what she said.

@Triborough: Oh, I hate you so much right now. I haven't seen a beautiful greasy slice of pizza since I moved to L.A. 2 years ago.

I don't know how else one would expect the yeast to work without sugar to feed on.

I use honey AND white wine. It's a little trick I picked up from Mario Batali. Try it sometime. Drool.

@BeowulfRex: That's because it refers to two categories, not a unique brand. It would be like trying to maintain a trademark over tree house.

@zigziggityzoo:

I would too...it sounds great.

@Triborough:

Aaahhhhhh that looks GREAT. GIMME!!!!

The one and only time I was ever in New York City I was in Brooklyn with someone helping them move, and we went to this place that had ONLY deep dish Sicilian pizza, soda and Italian water ice. Even the radio they were listening to was in Italian. The pizza was SOOOO GOOOOOD.

Pizza Hut is by no means without fault in the stealing game. If anything stealing the actual invention is at least as bad as a name, IMHO.

It's like catching someone stealing your lawn furniture, only to have them explain "Oh, well I frequently take others' belongings for fun and profit." And somehow they think this is an acceptable explanation.

@zigziggityzoo: Yeah, but now it makes me wonder what the REGULAR pizzas are made from.

@Crabby Cakes: That isn't grease, that is olive oil.

@snoop-blog: You don't need a brick oven to make good pizza.

@Triborough: So you're not even going to share where this secret, magical place is?

...ooh, I know. Is it the real, absolutely one-and-only, the very first, accept-no-imitations, original original original original Ray's?*

*I have never verified the existence of such a place and concluded it's probably an urban myth. But seriously, where's your place?

@bluewyvern:
DiFara Pizza in Midwood - Avenue J and E15th Street. Just take the Q train to Avenue J and it in the next block on the corner.

@Triborough: That's true, Triborough, but you can bet that a pizza from a brick overn in New York, is damn sure going to kick the crap out of the one in the picture. I could be wrong, as I havn't tried it, but that pizza looks dry and lacking of sauce. I don't live there, but I'll have ot say the N.Y.C area is the homeland of the best pizza in the U.S.

I am sure that pizza is really good, or you wouldn't have gone out of your way to show us a picture of it.

When it comes to pizza, none of those nasty chains have anything on your local mom & pop pizza shops. Support them, instead of the corporate cardboard grease pits.

@ALaterDayTD: I totally agree - doesn't sounds edible or appetizing.

@Difdi: Hence the "just about any" statement...