Tell Kraft Their New Ranch Dressing Recipe Is Gross, Get Coupon For More Gross Dressing

Kraft has apparently changed their recipe for Ranch dressing and reader Bobby thinks the new stuff is “bad,” so he emailed to let Kraft know.

Bobby says:

So has anyone noticed how horrible the new Kraft Ranch Dressing tastes ever since they came out with the new bottle designs a few months back? Well, I noticed it and emailed Kraft to tell them how bad the new stuff tastes. I received an email back appologizing and saying that they have indeed changed their recipe in many of their salad dressings. The lady also said she was going to send me a reimbursement in the mail to reimburse me for the bottle that I purchased. I got the letter today and they actually sent me a coupon for a free bottle of Kraft Salad Dressing. LOL. Why would I want another bottle of the same stuff I wrote in to complain about how badly it tastes?

Kraft had good intentions in mind, but obviously weren’t using their head.

Hmm, we suppose you could try the “Zesty Italian” or something? But yeah, a coupon for more of the crap you didn’t like is not exactly the same as a reimbursement. Sigh.

Comments

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  1. Eyebrows McGee (now with double the baby!) says:

    The Creamy French is different, too. Says on the bottle “same great recipe!” Totally not. My husband didn’t see the bottle, so he didn’t know it was different, and he was all, “Why’d you buy a different French? I don’t like this.”

  2. laserjobs says:

    What chemicals did Krap Foods change the recipe?

  3. Pinget says:

    Worse, you can’t even make the stuff from scratch now, since all the buttermilk I can find has carrageenan in it. The dressing turns out like Jell-O. Gross.

    • ZacharyCachimba says:

      @Pinget:
      I’ve had pretty good luck making it with plain yogurt instead of buttermilk. Tastes good and, if you make your own yogurt, you know exactly what’s going into it.

    • ShraddhaYak says:

      @Pinget: You can make a buttermilk-substitute by adding some vinegar or lemon juice to regular milk, and letting it sit. You can find a variety of opinions on how much lemon juice to how much milk by googling “lemon juice buttermilk substitution”; my experience has been that it varies by milk brand, so you may want to experiment a bit.

  4. Burgandy says:

    Hello Newman’s Own. Taste is great, cause is good and seems to stay good longer.

  5. ohiomensch says:

    This reminds me of when Slim-a-bears changed from using Splenda to using Nutrasweet. I didn’t read the ingredient list till I went to get one out of the freezer and noticed that there was no splenda logo on the box. I emailed them a complaint, telling them that I am allergic to nutrasweet and that it gives me seizures. About 3 weeks later I got a coupon for another free box of the same ice cream bars.

    • RhymePhile says:

      @ohiomensch:
      Mmmm, Ken’s. I would push over an old lady to get the last bottle of Lite Vidalia Onion.

    • SabreDC says:

      @ohiomensch: I see this type of thing a lot. I’m starting to think that these companies do that on purpose. Not with good intentions in mind, like the OP mentioned. Think about it: you already admitted that you don’t like the product. If they send you a coupon, you might throw it away. Many people who receive the coupon may feel no hard feelings for the “attempt”, yet the company knows that they will probably never have to reimburse anyone for using that coupon. They win.

  6. CountryJustice says:

    For ranch: Naturally Fresh. It’s refrigerated in the produce section, packaged in a Mason jar.

    For all others: Newman’s or Ken’s.

    As far as this story goes, I guess at least Kraft’s level of service is about in line with their level of tastiness.

  7. karmaghost says:

    Kraft Ranch was always my leave favorite… I wonder if I’d like it more now. Hmmm…

  8. catastrophegirl chooses not to fly says:

    this happened to me a couple of years ago when kraft changed the formula for Tang to include splenda.
    when i complained though, i didn’t just get a coupon for any kraft foods beverage, but JUST for Tang.
    i ended up giving it to a friend

    • Red_Eye says:

      @catastrophegirl: That is a friggin tragedy! How could they corrupt a product like that. I guess the food manufacturers wont be happy until they poison us all in the name of profit.

      Seems the containers with the predominately green label still are sucralose free!

  9. Cocotte says:

    I don’t really see the problem… he didn’t like that particular changed dressing, so they sent him a coupon to try a different one for free. Just ’cause he doesn’t like one doesn’t mean he won’t like them all.

    • dveight says:

      @Cocotte: Agreed!

      “Why would I want another bottle of the same stuff I wrote in to complain about how badly it tastes?”

      No one is forcing you to buy another ranch bottle. Sounds like it’s a free bottle of dressing, try one of their other flavor.

      • Jackasimov says:

        @dveight: I also agree with this. At first the idea seems funny enough to write a piece on but then it really just isn’t. Changing product formulations is worth discussing because you think you’re buying a Chevy Malibu but under the hood you’ve got a Mazda engine and they won’t always fess up to it. But the coupon for the free dressing is about all you should ever expect to get in return for the few bucks you’ve wasted. In other words: “now you know better and you won’t buy Kraft Ranch Dressing again until they write ‘Oops, we screwed up. The old dressing taste you loved so much is back!’ on the label.” The end.

    • Rectilinear Propagation says:

      @Cocotte: But that’s not exactly a ‘reimbursement’, is it?

    • lordargent says:

      @Cocotte: he didn’t like that particular changed dressing, so they sent him a coupon to try a different one for free. Just ’cause he doesn’t like one doesn’t mean he won’t like them all.

      ranch or bust

      /no, I’m not one of those people that dips everything in ranch (like pizza, eww, what are those people thinking!). But when it comes to premade dressings, it’s ranch or nothing for me.

      /if there’s no ranch, then hand me a bottle of olive oil, a bottle of vinegar, a salt shaker, and whatever herbs and spices you have in your cabinet, I’ll make my own dressing, thanks.

    • shaman66 says:

      @Cocotte:

      Yeah, a refund of the 3 bucks he wasted surely would have been the 6th seal breaking.

      By your logic, he should just change his dressing preferences and feel lucky that he got the chance..

      Do you even read what you post?

  10. VigilanteKitteh says:

    New! Kraft Raunch dressing! Now crappier than ever!
    (Sorry, couldn’t resist)

  11. VigilanteKitteh says:

    President’s choice is way better (and cheaper) anyways.

  12. Confuzius says:

    I’m always amused by the fact that Kraft is owned by Philip Morris Company.

    For what it’s worth, Ranch dressing is always bad.

    • Drew5764 says:

      @Confuzius: Kraft is no longer owned by Philip Morris, or the Altria Group. Stay current!

      If we’re throwing out brand names, I generally like Marie’s – especially for Bleu Cheese, but the Ranch isn’t terrible either.

    • pfox280 says:

      Its not owned by them anymore.
      I am a food scientist and work with Kraft often. They removed artificial chemicals that were used as preservatives, so now they have to use food acids such as citric acid to keep the pH low enough to keep on the shelf for months. SO, they did not add chemicals, they took them out. I guess you all like what chemicals do to food but you want food without them….Its hard to maintain the flavor without them.

      • alexawesome says:

        @pfox280: “I guess you all like what chemicals do to food but you want food without them”

        Oh please! We ask for food that isn’t going to give us cancer. Natural ingredients, better products. It IS a challenge to make a product that tastes good, lasts long and doesn’t have chemicals in it. But surely huge companies and conglomerates have the resources to make it happen. I believe in you guys!

    • jenakle says:

      @Confuzius:

      LOL, I always thought I was hooked on both for exact same reason.
      BF and I both noticed the ‘thicker’ ranch and hate it..Publix brand actually tastes pretty great. Another name-brand loyalty lost!

  13. jenl1625 says:

    On the other hand, a while back I emailed Hellman’s to tell them that their new tartar sauce was nasty, and to ask if the old version was still available anywhere – I didn’t even get a response.

    At least the OP knows Kraft got his comment!

  14. catcherintheeye says:

    Hear Hear! Their “New Great Taste” Catalina is disgusting.

    I had to search for bottles of the old stuff at Wal-Marts and Dollar stores.

    • ras_d says:

      @catcherintheeye:

      I am pissed about the Catalina! It made the best steak sauce. The new stuff tastes like garden dirt.

    • RedwoodFlyer says:

      @catcherintheeye:

      Find a friend at SkyChef….I got a garbage bag full of tiny old Catalina dressing packets from an employee!

      Too bad the new version has caused me to get a bitter sensation in my mouth at the first sight of anything Catalina.

  15. Kekaha says:

    It reminds of the current TV add for an online dating service. If you waste 6 months with no result, they will let you waste the next 6 months for free!

    But my favorite is dining out with friends and having someone say, “This is the worst piece of crap I ever tasted! Wanna bite?”

  16. Kekaha says:

    Oops…ad

  17. ponycyndi says:

    I reccomend the Ceasar, only if you are a fan of black pepper.

  18. KyleOrton says:

    Salad is gross.

    [www.landolakes.com]

  19. That Fat Chick says:

    My fridge is a veritable graveyard of salad dressings that I’ve tried and found lacking, but can’t bring myself to throw away.

    • jenakle says:

      @lauriebird:
      the land of hate-it-on-my-salad end up as marinades in my house
      ranch ends up mixed in other dressings for various dips (sour cream, onion mix; a dollop with honey and mustard w. a drop of mayo to make a nice honey mustard etc)
      experiment!

  20. "I Like Potatoes" says:

    I complained about a box of popsicle brand pops once. They actually had mint flavor and cinnamon ice pops mixed in the box with grape and cherry. That was so gross and my kids wanted to physically hurt me for bringing them in the house. I went to the website, shot them an email with my opinion, and they sent me a coupon for any Popsicle/Breyers/Klondike product. I bought the most expensive Klondike bar package I could find to compensate for the cheap box of popsicles. My kids liked me again.

  21. AlteredBeast (blaming the OP one article at a time.) says:

    Michael: What do you think of when you hear the name, “Sudden Valley”?
    George Michael Bluth: Salad dressing. But I don’t want to eat it.
    Michael: What about, “Paradise Gardens”?
    George Michael Bluth: Yeah… that’s better. I can see myself marinating a chicken in that.

  22. XianZhuXuande says:

    I think the company’s solution was reasonable in this case. If wouldn’t have been if they had only allowed the product he dislikes, but offering a selection from any other dressing gives him a chance to try something new instead.

  23. silver-bolt says:

    Maybe it’s one of those acquired taste recipes, like cigarettes or liver and onions.

  24. glater says:

    Similar happened to me with “Vegetable Thins” crackers. They used to rock and be in interesting shapes. Now they are boring and taste like assholes. I fired off an email saying I was sad that they changed for the worse (“new recipe!” on the box) and they said “we don’t have anything here saying that we ever changed the formulation” and sent me a coupon for more crackers. Greeeeaat. Thanks team! I don’t want more of your bad product, I just want to tell you why I won’t be buying it!

    • "I Like Potatoes" says:

      @glater:
      I’m sorry….I can’t quit thinking about asshole crackers. That’s just crazy!

    • HogwartsAlum says:

      @glater:

      I noticed that. I quit buying them because they were gross.

      They better not mess with my Sociables!!!

      PS – Asshole crackers – that’s funny. :D

      • glater says:

        @HogwartsAlum:
        please see reply above.

        i’m giving up on pre-packaged snack crackers anyways, I think. they seem to be full of additives and preservatives that i’m getting tired of ingesting. sadly, this means no more CHICKIN IN A BISCUIT and other such lovely products.

  25. mewyn dyner says:

    Kraft ranch used to be my standby, I always preferred Hidden Valley, but Kraft was usually decently cheaper and it was good enough to justify the price difference. The new stuff just tastes bad and is all gloopy. It doesn’t spread itself over anything remotely moist, it just kind of balls up on it. Blech!

  26. lalaland13 says:

    I have noticed a bit of a difference, now that you mention it. Hmm. It almost seems more bitter or tangy or….I can’t put my finger on it, but it’s not quite good. Perhaps I should switch to Hidden Valley. Or, as someone else suggested, Newman’s Own. That stuff is the shit. McDonalds is evil, but they’re smart enough to use Newman’s dressing for their salads.

  27. hewhoroams says:

    I had (still have) this the other day, and thought maybe I’d gotten a bad bottle. It tastes more like mayo now.

  28. tdarkdz says:

    The same thing happened to me and Golden Dipt tartar sauce. My wife loves the stuff, but we couldn’t find it anywhere. Come to find out they re-branded it McCormick’s Tartar sauce. My wife hated it (she said it was too sour), so I sent them an email. I get a semi-apology saying that they didn’t change the formula and a coupon for another.

  29. johnarlington says:

    Anyone suppose thatthe “new recipe” is really just the grocery shrink ray, perhaps swapping ingredients for cheaper substitutes.

  30. MonkeyMonk says:

    I also tried the Kraft Ranch a while back and thought it was the worst Ranch I’d ever had. I didn’t realize they had changed their recipe.

    I ended up next trying the store brand Ranch dressing (in this case, Jewel) and thought it was really good. Yummy dressing at 1/2 the price. I may never go back.

  31. halo969 says:

    I’ve never liked Kraft’s ranch dressing, but the Zesty Italian is quite good. Send me your coupon if you don’t want it. :)

  32. Ninjanice says:

    I bought some because it was on sale. I thought it had gone rancid. Guess I was wrong- it’s the new recipe. Since the OP has a coupon for a free bottle of dressing, I’d go with Italian or something that is hard for Kraft to mess up…

  33. bohemian says:

    I started making dressings from scratch a few years ago. Whenever I would buy bottled dressing after that they always tasted way too sour or like corn syrup. This was before everyone started changing recipes to cut ingredient costs.

    I bought Heinz ketchup this summer, one of those big two bottle packs. I love ketchup but don’t eat it as often lately. I had some on fries and it was so awful. It was like red tinted corn syrup and vinegar. There was no tomato flavor or consistency to it.

    • Eyebrows McGee (now with double the baby!) says:

      @bohemian: I hadn’t eaten ketchup in AGES (except on restaurant burgers), but my husband is a ketchup fiend, so I went on a hunt to find some HFCS-free ketchup, since he gets WAAAAY too much HFCS. The only one I found was a store-brand organic, with real sugar (and sugar much farther down the ingredient list), and OH MY FREAKING GOD, KETCHUP IS REALLY GOOD when it tastes like vinegar and tomatoes instead of red-flavored sugar.

      I am re-converted to ketchup.

  34. Luckie says:

    I only eat Hidden Valley Lite Ranch and Kraft Zesty Italian. I’m not usually picky about brand names and stuff, but with salad dressing and toilet paper, its got to be the real thing.

  35. jonworld says:

    Kraft ranch dressing has historically sucked. That’s why I’m a Cesear, Thousand Island, or Italian dressing fan.

    • HogwartsAlum says:

      @jonworld:
      Thousand Island is good. I DO like Kraft’s Creamy Poppyseed. I used to get ALberts poppyseed but alas, I can’t find it anymore.

  36. neega says:

    My MIL has a similar issue with Stonyfield Farms. She bought ice cream of theirs then realized it had carob in it. She won’t eat anything with carob in it (I don’t know why). She complained. They sent her coupons. Then she went to use them, but read the labels first. Turns out every single one of their products has carob in it, even the vanilla ice cream. She sent me the coupons in case I could use them.

  37. ParisBarlow says:

    I am the OP. Like I said in the article, Kraft had the right idea by at least sending a coupon. But the only kind of salad dressing I like is Ranch so there is no point in me getting any other dressing. But I didn’t write them back and complain about the coupon or anything, it’s not a big deal to me. I just sent the email to consumerist because I thought it was a funny situation.

  38. downwithmonstercable says:

    Kraft needs to partner with Red Robin to bottle their ranch and sell it. It’s so good. I would be a fatterson in no time!

  39. Charmander says:

    “Why would I want another bottle of the same stuff I wrote in to complain about how badly it tastes?”

    Don’t they make other dressings? You could use the coupon to get a different kid.

  40. Demonbird says:

    About 7 years ago I emailed them complaining about the new cheese in their handi-snacks… I was given a check for a dollar for my dissatisfaction. I still have it right here in the drawer.

  41. HClay says:

    Either Canada is slow to the punch, or the Americans are getting screwed over exclusively. I haven’t seen these bottles at all, up here.

    As for the taste, well… I value keeping the amount of acid churning in my stomach on the low side, so I haven’t had much in the way of Kraft’s ‘tangy’ salad dressings in a while.

  42. krispykrink says:

    Weird, I just tried this crap last night with my steak. The store was out of Hidden Valley Ranch w/bacon so I grabbed a small bottle of this. It’s beyond horrible. Repulsive! It didn’t smell or taste like any kind of food. Not even my dog, who normally loves to eat salad, ran away from this without touching it.

    At least now I know not to waste my time writing to tell them.

  43. notbob50 says:

    I never buy salad dressing, I make my own and have for years. I don’t care for ranch or any creamy type dressing. I prefere Italian (non-creamy) or vinegarette type of dressings. Very simple to make and better than anything you buy in the grocery store.

  44. tingeyga says:

    Once while driving between Oregon and Utah, my Mom bought some granola bars for us kids to eat. After eating it, my brother promptly starting throwing up anything that he ate for the next 2 days. When we got home my mom wrote to the company to complain. Their response… a coupon for more of the granola bars that made us sick.

  45. ChuckECheese says:

    I heard Kraft replaced the buttermilk with titanium dioxide and the herbs with DMSO.

  46. AlexDitto says:

    Thank goodness, I’m not the only one. I haven’t bought prepackaged salad dressing since I discovered the zingy wonder that is olive oil+balsamic vinegar+grated Parmesan cheese+lemon juice. Mmm… goes great on baby spring greens.

    Wait, what was I talking about again? Oh yeah. Kraft’s crap. I don’t buy it, but my parents do. It tastes awful! It took me a while to figure out what it tastes like.

    Miracle whip. It tastes like liquid substitute mayonnaise. It’s absolutely disgusting! Who thought making a salad dressing that tasted like mayonnaise was a good idea?

  47. Corporate-Shill says:

    Blame HFCS

    High Fructose Corn Syrup. The crap shows up everywhere. It is cheap and used as a sweetner in so many low cost products. BUT the crap modifies the flavor of so many food products that we should outlaw its use.

  48. badhatharry says:

    I would just like to say that I think Ferrari makes terrible cars.

    I eagerly await your coupon.

  49. shepd says:

    I didn’t get any coupons when I asked Coke where I could still buy Coke II (hint: The answer included the word nowhere. Oh well, classic coke turned me into a Pepsi guy years ago).

  50. kwjayhawk says:

    agreed, the dressing is awful. Wishbone here I come

  51. baristabrawl says:

    I have to say that Hidden Valley makes the best ranch dressing. I used to like Kraft, but I bet I don’t now.

  52. goodywitch says:

    I’m so glad that I stopped shopping for salad dressing. Ever since I learned how to make Italian (vinegar, oil), I’ve never had to refrigerate nor purchase salad dressing. Then again, we’re not big on salads that require dressing at home, we just snack on the stuff raw.

  53. SuvarnaHb says:

    And might I add that the UK’s once-delicious Galaxy chocolate has also taken a turn for the worse. It used to be smooth, unique and a luxurious alternative to Cadbury, but then the recipe changed and it’s now pants. Bring on Milka, which I think is the world’s best milk chocolate!

  54. dancing_bear says:

    Annie’s and Newman’s Own are the brands we stick too.

  55. gatewaytoheaven says:

    It’s not that I’m disappointed with the way that many companies handle complaints (throw coupons or a gift certificate at the problem) but rather the fact that they’re not actively listening to the consumers of the customers.

    There’s a level of understanding that a customer is dissatisfied, but no comprehension on the details of the complaint. The engine is running, but there’s no one driving.

  56. JerseyCurl says:

    This explains a lot. We just had the Kraft Reduced Fat Ranch dressing the other night, and it tasted so awful I thought it had gone bad. But I bought the bottle only a couple of weeks ago. Glad to see I probably didn’t eat rancid dressing.

    Normally I make my own vinaigrette, but it was one of those times I craved something a little heavier. Um, thanks, Kraft, for keeping me off the fatty stuff?

  57. gpatrick says:

    If they made it more like their miracle whip. Here is a tip. We use 8 oz miracle whip. Try adding sugar and a little dab of skim milk (Marsh or Kroger skim milk is the best) in a ceramic coffee cup. Mix well. Refrigerate for about 10 minutes. On the sugar and the miracle whip, you just have to guess-we do not use the whole 8oz jar, there is a some left. For us one 8oz jar does make enough for 2 people. Depending on how much you use it could last up to 5 bowls of salad. You can not save this overnight. Keep cold in-between servings taste better cold.

  58. wildwhuck says:

    i knew it!!!

  59. Rectilinear Propagation says:

    I also hate the “here’s more of what you hate” solution to customer complaints.

    Granted, Kraft didn’t know the OP doesn’t like any of their other salad dressings, but agree with the other commentors that this smacks of the company not really listening to the customer’s complaint.

    If they’d said, “We haven’t changed anything. That bottle must have been bad so here’s a coupon to get a good bottle later,” that would have made sense. It does not make sense to say, “We’ve changed our recipes so here’s another chance to try something you probably won’t like.”

  60. SJActress says:

    I e-mailed Garnier and told them I recently started using Retin-A, and because of how harsh Retin-A is, their lotion stung my skin VERY BADLY. I told them I loved their product and didn’t WANT anything from them, but that maybe they should log it, as I have a feeling the sting was caused by the perfume/scent in their lotion (another brand didn’t sting–didn’t mention this to them).

    They wrote back, “You should follow the advice of your dermatologist.”

    Um…what? What does that have to do with anything? I just sent you a comment, not a question!

  61. Cary says:

    Reminds me of a contest Carnation Foods had about 20 years ago. They were looking to name a new ice cream.

    The list of ingredients went on forever and someone made the comment it looked like vomit.

    We submitted the name… Vomit.

    Never saw the stuff. Weird?

  62. Anonymous says:

    I used a bottle of Ranch Dressing I had in the fridge (it didn’t taste right ).I thought it was out of date , so I threw it away . I opened another new bottle I had in the cabinet ,so much for that it was bad also . for family gatherings we always have vegetables and Ranch Dressing for dipping . No more for us . i’m not sure what to try because the other Brands don’t taste the same as the old” Ranch “.