Kraft has apparently changed their recipe for Ranch dressing and reader Bobby thinks the new stuff is “bad,” so he emailed to let Kraft know.
Bobby says:
So has anyone noticed how horrible the new Kraft Ranch Dressing tastes ever since they came out with the new bottle designs a few months back? Well, I noticed it and emailed Kraft to tell them how bad the new stuff tastes. I received an email back appologizing and saying that they have indeed changed their recipe in many of their salad dressings. The lady also said she was going to send me a reimbursement in the mail to reimburse me for the bottle that I purchased. I got the letter today and they actually sent me a coupon for a free bottle of Kraft Salad Dressing. LOL. Why would I want another bottle of the same stuff I wrote in to complain about how badly it tastes?
Kraft had good intentions in mind, but obviously weren’t using their head.
Hmm, we suppose you could try the “Zesty Italian” or something? But yeah, a coupon for more of the crap you didn’t like is not exactly the same as a reimbursement. Sigh.
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I have to say that Hidden Valley makes the best ranch dressing. I used to like Kraft, but I bet I don’t now.
I’m so glad that I stopped shopping for salad dressing. Ever since I learned how to make Italian (vinegar, oil), I’ve never had to refrigerate nor purchase salad dressing. Then again, we’re not big on salads that require dressing at home, we just snack on the stuff raw.
And might I add that the UK’s once-delicious Galaxy chocolate has also taken a turn for the worse. It used to be smooth, unique and a luxurious alternative to Cadbury, but then the recipe changed and it’s now pants. Bring on Milka, which I think is the world’s best milk chocolate!
Annie’s and Newman’s Own are the brands we stick too.
It’s not that I’m disappointed with the way that many companies handle complaints (throw coupons or a gift certificate at the problem) but rather the fact that they’re not actively listening to the consumers of the customers.
There’s a level of understanding that a customer is dissatisfied, but no comprehension on the details of the complaint. The engine is running, but there’s no one driving.
This explains a lot. We just had the Kraft Reduced Fat Ranch dressing the other night, and it tasted so awful I thought it had gone bad. But I bought the bottle only a couple of weeks ago. Glad to see I probably didn’t eat rancid dressing.
Normally I make my own vinaigrette, but it was one of those times I craved something a little heavier. Um, thanks, Kraft, for keeping me off the fatty stuff?
If they made it more like their miracle whip. Here is a tip. We use 8 oz miracle whip. Try adding sugar and a little dab of skim milk (Marsh or Kroger skim milk is the best) in a ceramic coffee cup. Mix well. Refrigerate for about 10 minutes. On the sugar and the miracle whip, you just have to guess-we do not use the whole 8oz jar, there is a some left. For us one 8oz jar does make enough for 2 people. Depending on how much you use it could last up to 5 bowls of salad. You can not save this overnight. Keep cold in-between servings taste better cold.
i knew it!!!
I also hate the “here’s more of what you hate” solution to customer complaints.
Granted, Kraft didn’t know the OP doesn’t like any of their other salad dressings, but agree with the other commentors that this smacks of the company not really listening to the customer’s complaint.
If they’d said, “We haven’t changed anything. That bottle must have been bad so here’s a coupon to get a good bottle later,” that would have made sense. It does not make sense to say, “We’ve changed our recipes so here’s another chance to try something you probably won’t like.”
I e-mailed Garnier and told them I recently started using Retin-A, and because of how harsh Retin-A is, their lotion stung my skin VERY BADLY. I told them I loved their product and didn’t WANT anything from them, but that maybe they should log it, as I have a feeling the sting was caused by the perfume/scent in their lotion (another brand didn’t sting–didn’t mention this to them).
They wrote back, “You should follow the advice of your dermatologist.”
Um…what? What does that have to do with anything? I just sent you a comment, not a question!
Reminds me of a contest Carnation Foods had about 20 years ago. They were looking to name a new ice cream.
The list of ingredients went on forever and someone made the comment it looked like vomit.
We submitted the name… Vomit.
Never saw the stuff. Weird?
I used a bottle of Ranch Dressing I had in the fridge (it didn’t taste right ).I thought it was out of date , so I threw it away . I opened another new bottle I had in the cabinet ,so much for that it was bad also . for family gatherings we always have vegetables and Ranch Dressing for dipping . No more for us . i’m not sure what to try because the other Brands don’t taste the same as the old” Ranch “.