$1 "McDouble" Would Be Double The Burger, But Just One Slice Of Cheese
Advertising Age says that an important election is coming up. No, not that one. McDonald's franchises are voting as to whether or not to raise prices on the double cheeseburger. There may be hope, however, for those of you who don't want to pay more -- and are not excited by the idea of a totally cheeseless double cheese.
Meet the McDouble. It's a double cheeseburger with one slice of cheese.
From Crain's Chicago Business:
The Oak Brook-based fast food giant confirmed Tuesday that it is asking franchise leaders to support the new sandwich, to be called the McDouble, which would have two hamburger patties and one piece of cheese.
Franchisee leaders are recommending their colleagues vote to approve the new sandwich, according to a memo obtained by Crain’s. The memo notes that the new double hamburger with one piece of cheese would sell on the Dollar Menu, while the double hamburger with two pieces of cheese would be sold at a higher price.
“The recommendation to add McDouble to our popular Dollar Menu reflects that we’re . . . providing our customers even more choices, with the everyday affordability our customers expect,” McDonald’s said in a statement. “The recommendation to adjust the price of the Double Cheeseburger allows us to continue to provide the same great-tasting burger our customers know and love, still at a great value.” Franchisees are scheduled to vote on the proposal in November.
McD’s wants to hold the cheese on Dollar Menu’s double burger [Crain's]
McDonald's Considers Not-So-Double Double Cheeseburger [AdAge]
(Photo: Neil Gavigan )
This is a test using rich text formatting and html links. It's the generic "company" ad that should appear on all posts with the Company category if they don't have an ad attached to a specific company.
Post a comment
Comments:
Even if the Double Cheese Burger becomes a Loss Leader, its still worth keeping it, AS-IS on the dollar menu. The $0.5c for the slice of cheese could cost them thousands of sales, every day.
I know I usually go to McD's and order 2 of them for me, but the kids always want a Happy Meal or Nuggests or the like. If I didnt have that mental note that I can get my meal of 2 doubles and a Fry for $3, It would make McDonalds less appealing.
Yes, 25c more for the burger does make it less of of a value for me to stop by there.
@samurailynn: Actually, I never really ordered the double cheeseburger anyway... I usually just get the little tiny cheeseburger.
@little stripes: You really pour honey onto your cheesburger? I regret that I must concur - you are weird!
Then again ketchup is loaded with high fructose corn syrup, so you could say it's honey-esque
@GavinEstecado: Is a slice of cheese more expensive than the meat? Seriously, I love getting a double cheese, large fry and a drink for about $3. Given the markup on soda and fries, they make a ton of money off me at lunch time. Take away a $0.05 slice of cheese and I don't buy the burger, fries or drink.
@samurailynn: Most I ever ate (DQPs) was four in one sitting. That was 15 years ago... but I did it. I used to be able to finish a Bic Mack in three bites, too.
@kiadtisn: SOME of them do. I know the one near my apartment does (I live in Phoenix). However, usually I walk there (it's like, a block away) and take the food home and cover it in cheese.
@ret3: Not to argue with your cheese to burger math but wouldn't it just have to be a 2:1 ratio now. They couldn't really use any ratio of burger to cheese they wanted. 3:1 would be some kind of tripple light on the cheese grease fest. 2:0 would be a double burger and they wouldn't have the cheese at all. 1:1 would bring you back to the double cheese burger so you'd have to have a 2:1 ratio for a double burger with cheese.
@SkokieGuy: *laugh* I ONLY do it with the McDonald's cheeseburger. Something about the texture. Now that I think about it, it MIGHT work with Wendy's, but I haven't tried it yet.
I am odd, but I do like honey on almost anything. Mmmm honey.
@little stripes: Some of them still do, huh? All the ones here quit a long time ago... :(
*fondly remembers Honey+McNuggets and fries*
@little stripes:
at first glance i briefly thought you meant that you'd be covered in honey as you ate it. me laughed
*yawn*. The burgers are 100% beef, and there's nothing wrong with it. It's cheap and efficient food, nothing to get all whiny over.
I can't belive that everyone is falling for this trick gimick. First of all, why would you want to pay more for less. Get a backbone people and standup for America and stop being taken advantage of. Call, e-mail, and write to McDonalds and tell them that they need to keep it as it is or that you are just going to stop patroning their establishment.
Everywhere you turn these days, businesses are trying to give you less and make excuses as to why, whether it is gas prices, economy, or the polar ice caps melting. Gas prices have gone down (a little), and yet prices are staying the same.
So, lets do like they did back in the 70's and stop letting government and businesses try to make you pay for more and offer you less. Stop accepting that they know what is best for you. The only person that is going to take care of you is you, and if you fall for these shenanigans, then you should be taken advantage of.
I will officially end my eating relationship with McDonalds and will make my own juicy double burger with cheese using generic american cheese slices (tastes exactly the same, there is no difference) and meat from a local farmers slaughtering house. That will save me some money.
The DCB left the dollar menu in Central Florida just earlier this year, and though I eat McDonald's maybe only once a month or so, it's sorely missed. At least the McChicken is still there.
I think this is a good compromise to get a similar product back on the dollar menu. While difference between paying the 30-cent increase on the DCB ishardly significant, the loss of perception of value makes me more quick to consider alternatives like Wendy's. Take away the notion that a customer is getting a good deal, and you'll lose more total sales than the price hike will make up for.
@jbutler9: So, lets do like they did back in the 70's and stop letting government and businesses try to make you pay for more and offer you less.
That worked out well for you with the whole oil thing, did it?
@crazyasianman: Well ... that could be fun if in the right context ;)
@kiadtisn: And yeah, some of 'em do but I've noticed not everyone does. Mmmm honey!
@kiadtisn: I haven't found a mcdonald's in the state of wisconsin that doesn't have honey. Guess we're behind the times? but yeah, that combo kicks ass.
i stopped eating mcdonald's earlier this year, so i suppose it doesn't matter, but for awhile, the double cheeseburger was a staple of my diet. what made it a favorite over other fast food burgers was the extra slice of cheese.
seems like everyone's cutting the cheese lately. i noticed the wendy's double now only has one slice instead of 2 (i think even the triple only has one slice). =(
@tande04:
You have it kinda wrong. By not grouping the cheese with the burger they could in theory go to any ratio as long as pre-simplified the burger side would be 2.

























Seems like a good compromise. Not like I'd eat there anyway, but for those who do, giving up a slice of cheese to adjust for rising costs and inflation sounds fair to me.