Best Buy: We're Sorry We Accidentally Said You Were An "Elite" Customer
Not that it's any big surprise, but Best Buy has now gotten around to taking back that "elite" status that they accidentally gave all of their Rewards Zone members yesterday. We knew that 45 day return policy was too good to be true... Best Buy's "whoops" email inside:
We're Sorry!
The Best Buy® Reward Zone® program is always looking at ways to make our program even better for our members. You have inadvertently and inaccurately received this e-mail during an initial testing process. We sincerely apologize for any inconvenience or confusion. You continue to maintain your current membership status. If you are eligible for the Reward Zone program Premier Black pilot that will be run in a limited number of select areas, we will notify you by a separate email. If you have any questions about this or the Reward Zone program, please view our Program Overview page or contact our Customer Service Center at 1-888-237-8289. Thank you.
Reader David, who forwarded this email says:
So apparently Best Buy decided that they don't want me in their special elite program. Fine, I'll just stick with saving money by buying online.
Yeah, tragic isn't it?
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Comments:
Funny, I got that same email welcoming me to the Premier black membership.
When I clicked the link in it, it gave me the same "Im sorry you are too poor and dont spend enough money at best buy to qualify for another useless rewards zone level for people who pay over priced prices in store, instead of buying cheaper online."
Whats really funny is that after they told me I didnt qualify, they sent me another email welcoming me to premier black again.
@ddmeightball: Hey, at least it told you something, when I clicked on the link it just gave me the "I'm sorry, I don't know what you're talking about" response, I'm apparently too poor and spend to little to even have them acknowledge me ;-p
Y'know, the sad thing is after I got that e-mail I actually considered dusting off my Reward Zone card and heading over to Best Buy to pick up some stuff. I'm not a fan of Best Buy, no, but I liked the idea that Best Buy was potentially polishing their customer service and trying to win me (a former long customer) back. But then I found out it was a goof on their part, and... yeah.
I guess I retain my "I hate Best Buy" policy. It's the only store I've ever gone to that's refused to sell me an item I wanted to buy.
Best Buy gets a bad rap over a lot of things, this program doesn't deserve to be one of them. I'm a silver member and over the past year I've purchased 4 appliances and a 60" television with them. Their prices on the stuff beat anyone I could compare with, the delivery experience went very well and I got 0% financing on everything for 2 years. A couple of the items had lower prices within the 30 day window and Best Buy gave us the refund with no hassles what so ever.
I now see they've upped the price-match and return policy to 45 days for their better customers at around the same time that Amazon has TAKEN AWAY the price guarantee completely. Best Buy gets a lot of points from me on this one.
Also, with all the purchases we made we received $125 in gift cards from Best Buy for being Reward Zone members. You can't beat that.
Now, if you need to go into the store and have an employee explain to you what product is best for you then it's a whole new game and very hit and miss. But, if you're an informed consumer (and aren't we all here?) and you know what you want and the price you should be paying Best Buy can offer some great deals and often some darn good service.
I'm with Preyfar on this one...the two (now junk) e-mails I received telling me of my new status had warmed me up to the idea of buying things there more often.
Instead, they've just made me an unwilling member (twice in 24 hours) of an incompetence SNAFU.
They get what they deserve (which is the utter lack of my business whenever possible).
I don't have anything against Best Buy - they run clean, well-lighted, fully stocked stores, ones that have been the point of origin for many electronics and software that I've brought home (much to the dismay of my wife and glee of our two boys).
But don't promise better customer service to elite customers while many customers may still run into problems finding basic answers to product questions on the store floor, as I noted painfully last week in this post [blogs.msdn.com]
Unless, of course, BB *meant* to generate all the PR.
I got the emails too, and can I just say, I was tempted to think that BB actually deserved a little of my business because it looked like they were obviously trying to provide better customer service and more consumer-friendly policies. But it's almost comical to me that it was all just a mixup! Sorry, customers, you are not valued after all! Yeah, I'll be buying my 4 gigs of RAM on newegg now, BB, thanks for helping me clear up any cognitive dissonance over my decision, by the way.
@DarrenO: I would still rather go with Costco if I'm buying from a big box store. Any day. Much better prices, actually friendly staff, and even with their "tightened" return policy of 90 days, they still beat BB's very BEST return allowance by 100%.
I cannot stand big box stores anymore.
The whining children with blank looks on their faces screaming for the newest music video game.
The general disinterest of the employees.
The managers who push Extended Service Plans as if Armageddon was coming...
I'll stick with Micro Center, thank you very much...
(and if you don't know what Micro Center is, I feel bad for you)
@Parapraxis: My local micro center is the place to go for nerdgear... but they are just as disinterested in helping me as the guys at best buy, unless you have something in your hands.
they always try to put their commission sticker on merchandise i picked up myself. nah brah, not getting commission on something i read up on myself before walking in the door.
@kimsama: I would too for items Costco has. In this case none of the appliances or television I wanted were carried by the nice folks at Costco.
Which one? the ones here in Tustin, CA are pretty awesome. haven't seen those commission stickers in the past five years, though.
I didn't get a retraction email, but I spend a lot at Best Buy.
The 45 day return policy doesn't matter to me because I don't buy things that I don't plan on keeping/using (just one of my freaky "money-saving" strategies). The last time I returned something was probably 2002 and that was really just an exchange on a broken item.
After Best Buy's CEO said most of their customers were "devils" that BB didn't want shopping there, why would anyone spend a penny with that place. Best Buy is NEVER the cheapest price on anything.
Start using Live Cashback and other cashback sites to find your items and save big bucks. You'll see how horribly Best Buy stacks up on prices. And don't get me started on their customer service.
I got my invitation to Premiere Black _after_ they started retracting it from everyone else... and I haven't received any sort of retraction since.
The amusing part of this is that I think I've spent maybe $20-40 at BB in like the last 4 years. Apparently "extremely infrequent customers" are the target market for Premiere Black. :)
@kJeff: I didn't get a retraction, either. I just got a rewards card the other day when I bought an iPod. Never interested in one before but the cashier told me my purchases that day already got me enough points to get a gift card. She was actually a nice cashier. After I said no to the extended warranty she was like "Yeah, the Apple store could pretty much take care of anything on it." I'd just have to drive to the store in Chicago, though.

















Best Buy doesn't deserve customers anyway.