We’re big fans of Target’s smart approach to package design for medicine. They may want to give a little more thought to their OTC generics, however—how about using more distinct labeling for the children’s line, for example? One reader explains why this would be a lot safer.
I’m all in favor of buying generic over the counter medications; however, this morning when my child was sick, I went for the acetaminophen, and almost ended up giving him allergy medication.
Is it just me, or should Target make the bottles just a bit different, as to not confuse those of us who wake at 4am to a crying toddler?
(Thanks to Circadian Swing!)
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I’d say Target could change the coloring on the labels and leave the bottles the same. After all a different colored label wouldn’t cost more than one that’s the same color as all the others. I don’t think printers are charging for specific dyes these days.
Or buy the real stuff…with a better label.
when its 3am and you have a screaming child you dont real lables as coherently as you would at say noon with no children in the house.
easy fix, write out what it is on a piece of paper with a sharpie, tape it to the bottle, so you know which is which in the wee hours of the morning.
target should be able to afford to spend some time on the generic lable design though, since ive noticed some of their generics cost just as much as the name brands.
Eh. Either way they’ll sleep.
A cabinet full of regular pill bottles is worrse. Take some responsibility for your actions and read the damn bottle like everyone else.
I really hate to b
if your kids crying, definitely go with the one on the right…. puts em right to sleep.
I’m just going to agree with a lot of the other posters: my prescriptions (save for my birth control and asthma inhaler) are all in little orange-ish bottles with labels. I suffer from migraines, allergies, and several other ailments that require me to keep the prescriptions on hand. I’ve yet to take my prescription decongestant or SSRI for a migraine, even though with a migraine I can barely see straight, since all the lights in the house are off due to light sensitivity. You see, even with blurred vision and horrific pain, I can still read, as can my husband.
Reading is fundamental.
I am proud of all of you for knowing how to read. I can see that you are proud of yourselves as well. Now ou should perhaps learn about the point of good package design, and stop leaving inane “blame-the-straw-man” comments.
@Chris Walters
Is that the comments that we should start to expect from consumerist moderators now? Snide, condescending, completely unhelpful trolls?