Someone is jealous of the Apple Genius Bar! Microsoft has announced that they’ll be sending 150 “Gurus” to electronics stores like Best Buy and Circuit City in order to improve their customer experience.
“Think of that as borrowing a page from Nordstrom with that retail customer experience,” said, Tom Pilla, Microsoft’s general manager of corporate communications.
Unlike, Apple’s Geniuses, Microsoft “Gurus” will be salespeople (not on commission) who will be graded on their “ability to translate the technology to a language consumers feel comfortable with.”
The Microsoft Gurus will not answer questions or assist customers with products that they’ve already purchased.
Microsoft deploying in-store customer-service reps [Seattle P-I]
(Photo: Madbuster75 )