New logo or not, I have to say their salad bar has freed up quite a bit of my lunch money. I work around the corner from one and I can pretty much duplicate a salad that costs $4.75 at Wendy's for less than $2.00 at S&S.

Is Stop & Shop a grocery store chain in Boston or something?

Because the only Stop & Shop I know of is in St. Louis on Chambers before just before you hit West Florissant. And you're more likely to find 6-packs and Newport Shorts there than "meal solutions".

Its a Boston area grocery story and its way more expensive than everyone else around.
That being said- I still shop there because I can't stand the ummm.... atmosphere in Market Basket.

@shorty63136: Stop n Shop is a big north eastern chain, right up there with shop rite - all over the jersey shore

My family HATES the new logo.

@ Zimorodok: The Stop and Shop that I am employed at is going to be getting rid of the salad bar, according to rumors.

I work for Stop and Shop in Bayonne, New Jersey. We had two seminars that lasted over two hours each. They told us to basically be friendlier and bend more for customers that have problems. They want us to be more customer centered.

If a customer has a problem, the new way of dealing with it is to make the customer happy by just sending them on their way with what they ask for.

New uniforms will be issued as well. The front end and departments(registers and baggers, meat, deli, produce, dairy, g.m., hbc.) will be wearing the yellow/orange color that is shown in the new logo. Check-out solutions (self-scan, and customer service) will be wearing the purple color in the new uniform. Aprons will become part of the uniform as well.

Employees also receive a five percent discount on items. We also get an additional 5 percent on store brand items.

**Check out solutions will be wearing the purple color in the new logo**

WTF is a "check out solution?"

Note: Giant Maryland (with some scattered stores in Delaware, etc.) is using the same logo with Giant in purple font. (They are both the same company)

I don't get the logo. It doesn't look to me like, "fruit, bread, or ingredients" to me. It looks like a bird (peacock, maybe) or a sailboat.

More like FAILBOAT.

@homerjay: Customer aggrivators. AKA self checkout.

Dunno, it reminds me of The Partridge Family opening sequence more than anything else...

Would you like paper solutions or plastic solutions?

Hmm, now if the Super Stop & Shop in my town would get a decent butcher shop I'd shop with them more.

I do prefer them over the Price Chopper since they are closer and Big Y is just a joke these days.

They're using the same logo for the Giant stores in Maryland as well (both chains owned by the same parent company, Royal Ahold)

Also, why does MA have THE STUPIDEST grocery store names?

Price Chopper and Big Y as mentioned before are among the most ridiculous I've ever heard.

I used to think that Stop & Shop was pricier than the other local stores, until I tried going to the Shaw's near my new apartment. I'll be going to Stop & Shop.

But yes, this logo is absolutely awful. The old one at least, you know, reflected the name of the store. This one is just a boring me-too new-millennium logo that makes it look like every other company.

Seriously, these companies should spend their time and money doing something useful like developing better products or providing better service instead of throwing it away replacing logos that are, in most cases, already distinctive and awesome.

@PsychicPsycho3: oh yeah, and Piggly Wiggly is just perfect.

@Nick1693: But he refers to them as "wearing the new colors." That must be what they call "Cashiers."

If you're going to try to disguise a cashier as something more important you might want to try "Financial Transaction Engineer."

@PsychicPsycho3: I don't think New England is the only place with stupid supermarket names.

King Soopers and BI-LO come to mind.

@homerjay: Piggly Wiggly is kind of awesome, really. It's so stupid that circles all the way past stupid and rolls back over to awesome.

I hate to think what they paid somebody to come up with that abortion of a logo. The old one was fine.

Don't care about the logo. I wish that they would stop making it so cold in there that I can only shop there for 10minutes unless I bring a winter parka.

Stop and Shop is still consistently more expensive than Shop Rite out here in North Jersey. The only thing that would make Stop and Shop semi-tolerable is their savings card, but the only times I ever go in there are after 9 or 10pm when Shop Rite has closed and by that time, there's no one at customer service to give me the damn stuff for the savings card.

Meal solutions? What do they dissolve them in?

I like the PR spin logo. And by "like" I mean "find annoying".

Just once I wish someone would say, when questioned, "Yeah, we changed the logo because we f'ing felt like it."

I used to love S&S but the one Ive been going to for the last 6 years is really tanking.

Im sure the service is nice (Ive never really needed to use customer service at a grocery store) but the products are becoming terrible. The produce is horrible, and thats even when we're picking stuff as they are putting it out "fresh".

The same products we've gotten forever now are very hit and miss (how many grocery stores dont have meatloaf mix?)

Dont even talk about the expire dates for their milk. Saturday afternoon (you know, when its busy) they are putting milk on the shelves as I walk by, and it expires in 2 days. Come on.

I never really had a problem with the prices because the stuff was good. But now that the quality is tanking, high prices for worse food bothers me.

Not sure this logo makeover will change any of that.....I might have to start making the 10 mile trek (its a Trek at 4.00/gallon gas, even if I get 20 mpg) to the nearest BigY.

It reminds of those old Pyrex bowls that nest inside each other. Cool.

I miss Stop & Shop. Oh, god, every time I have to go to Safeway here in VA (we live too far away from the nearest Wegman's, and the local Giant is a half-sized store) I miss Stop & Shop.

That said, the red and green logo actually made SENSE. Red is stop. Ta-da! This one looks like something left over from the 70s.

New realization: Stop & Shop M&M cookies are SO GOOD.

NOM NOM NOM

Do Dante and Randal still work there?

@PsychicPsycho3: We will take responsibility for Big Y...thought it is WESTERN MA, but Price Chopper is all Upstate New York.

I am unfamiliar with this chain or their old logo, but I like the new one. However, a new logo, no matter how appealing, wouldn't make me suddenly decide to shop at a store if my previous experiences there were bad. Changing the exterior doesn't mean much if things inside still suck.

As for grocery chain names, the H-E-B chain in the south always amused me, as they are the initials for the founder's son (Howard E. Butt). I suppose H-E-B is better than "Butts" or something though.

@chrisexv6: "how many grocery stores dont have meatloaf mix?" Never heard of it. Never would want it. And 20mpg is not good gas mileage!

Kinda cute how the bowl logo includes the colors red and green, resulting in red and green half circles. Still, I'll miss the red light / green light (red = stop, green = ...shop!) motif. Wonder what Staahmaahkit looks like these days. If it's even still called that.

There's a corresponding article about the logo change for Giant (the DC area Royal Ahold brand) in the Washington Post.

[www.washingtonpost.com]

I noticed this the other day, the logo was different on the credit card machine but nowhere else. I thought it was a pretty sloppy roll-out to change it in one place first, rather than getting it all done at once. It was a little jarring at first, because it's so incongruous with the old aesthetic, which was very straight-forward.

That being said, I can't understand why stores change their logos after they have established a strong brand-identity. Does it really serve Walmart and Stop&Shop's bottom line that much to have a "sleeker" logo? I feel like the change would be so minimal it wouldn't be worth the cost of development and new signage and materials and uniforms.

Of course, that strategy is genius compared to Electrosol's changing their name to Finish, which I still have yet to comprehend.

@krom: as far as I know all of the Star Markets have been rebranded to Shaws who bought them out a few years back.

There is at least 2 completely different 'Price Chopper' chains that are unrelated. One of them is out of the Kansas city area [www.mypricechopper.com] and a completely different organization run out of New york that has stores in the Northeast [www.pricechopper.com]

@homerjay: You can't stand the atmosphere at a cheap grocery store? Are the blacks and poor people getting you down?

@Nick1693: I love the self-checkout; my aggravation over them comes from the person in front of me who has no idea what they're doing. If you don't know what a bar code looks like, don't use the self-checkout!

Oh, I love stop & shop--- the new look is going to take some getting used to. Nothing inside is as fresh looking as their logo.

All I can say good for them. Stop & Shop has raised their game quite a bit with their "Simple" brand, every Simple product I've purchased has been AWESOME!.

I thinks they took a page out of Europe's book where at, lets say, Tesco, the Tesco brand is typically the best.

I miss Stop & Shop. I have to deal with Dominick's here in Chicago. I guess they're both owned by Safeway anyways.

That's so stupid. Stop and Shop and Giant are owned by the same company and they now have the same logo! I guess they're going to keep them each in their own separate region of the US so the logos don't overlap in a region.

The new logo sucks too. If a logo can be interpreted as many things, ranging from a bird to an orange to fruit to bowls to a meat cleaver then it is not a great representative logo.

Even with a $10 off a $30 purchase coupon the local Stop & Shop keeps mailing me, prices at my local Stop & Shop are still more expensive across the board than the Pathmark that's two blocks away.

I thought their old logo fitted much more with the store's name. Looks like the new one is a perfect for a "generic" logo used across supermarket brands from its parent company.

@meg9: The reason I hate Market Basket is the flipping crowds. I've seen the place so crowded they had NO shopping carts available and customers 15 deep at 20 registers.

Actually could somebody from the northeast explain what price chopper's logo is supposed to depict? That one left me baffled when I saw it.

I LOVE Market Basket. Love love love. Stop and Shop is ok for loss leaders. But nowhere in MA has prices like Market Basket. They can be very crowded. Depends on which one you go to. The one in Danvers, MA is insane every hour that it's open. I think it's because there aren't any on Cape Ann and it's the closest. I shop at the new one in Reading and it's not that crowded. Woburn was ok too.

I think Shaw's is the most expensive around Boston.

I seem to do better at the local Stop and Shop (in Queens in NYC) than at any other store around here. I like the Super Stop and Shop in Maspeth very much.