Circuit City Orders All Stores To Destroy Issue Of Mad Magazine Parodying "Sucker City"
Circuit City headquarters has ordered their stores to "destroy all copies" of the latest issue of Mad Magazine, according to an anonymous tipster. The retailer apparently isn't amused by the 4-page spoof of "Sucker City." Inside, Mad's 1-page preview and headquarters' response.
UPDATE: Circuit City Sorry For Commanding Employees To Destroy Mad Mag's "Sucker City" Parody
The spoof:

The response:

What's wrong Circuit City? It's funny because it's true!
Issue #492 [Mad Magazine]
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Comments:
@cubensis: I happen to be a sales drone there, and I've never been hassled to get any CCA on any magazines.
@humorbot: It doesn't happen at any specific point in time, per se - just whenever you pass the seventh grade.
-picture in picture in picture in picture. Nice!
Dear Circuit City Investors,
The reason why your stock is tanking might have something to do with the fact that there is a person in Corporate Operations who is being paid to sit on her ass and tell employees to remove magazines from the shelves. You know, "s-h-e-l-v-e-s" ...those horizontal planks that should contain awesome products that customers actually want to buy. Cause the few times I've been in there since Xmas 07, I couldn't find a darned thing reasonable priced or interesting enough to use my $100.00 gift card on. Just a heads up :) KTHXBAI!
Sincerely,
Ex-Circuit City Shopper Who Now Frequents Costco.
"Destroy all copies. They are not inventoried, and your store will not incur shrink."
So aren't they saying to take all copies without paying Mad Magazine, Inc for "using" them, then taking advantage of the fact that Mad Magazine trusts them enough not to make them account for every copy? In other words, isn't Circuit City scamming Mad Magazine?
If they choose to destroy them, they should have to pay Mad. You break it, you bought it!
This is one of those things where you wouldn't really think it that funny (or at least I wouldn't), but the panicky over-reaction makes it hilarious, because as I'm reading the ad I'm imagining various incompetent stuffed suits back at corporate going 'holy crap they're on to us, we've got to shut this down!' And then by trying to shut it down they make people 10 times more aware of it.
Now that's funny.
@Trai_Dep: They probably don't pay for them at all. Magazine's are notoriously ad-driven. I've had a combination of four or five free magazine subscriptions ever since I discovered the intarnets.
@Trai_Dep:
Paperback books and Magazines generally aren't stocked by major stores, they have a service which comes in and takes care of it for them. Carrying magazines never results in a loss, because you "destroy" the unsold copies by taking the front cover off and mail that back to your Magazine distributor or give it to the magazine service. If you get 6 copies of Mad in and mail back 5 covers, you're only charged for the one issue you sold.
You'll see a notice in paperbacks that says something along the lines of:
"If you purchased this book without a cover, you should be aware that this book is stolen property. It was reported as unsold and destroyed to the publisher."
Circuit City is pulling all copies of Mad off the shelf, pulling the covers off and reporting them all as unsold because they lose absolutely no money by doing so.
@BillyShears: perhaps it's notification of a plot to break into other stores and steal their magazines. CC Ninjas.
No, Circuit City sells magazines here, as does Best Buy. Mostly Gadget Mags (PC Magazine, Wired), Lad Mags (Maxim, FHM), Gaming magazines, and other stuff that appeals to 15 year old boys.
























My favorite part is the map showing a Best Buy across the street.