Pizza Hut apologized for sending an unsolicited marketing email by sending an unsolicited apology email. We’ve all accidentally hit send without ending the world, but the pizza-maker’s flub is all the more egregious because they force customer who place orders online to opt-in to spam marketing. According to Pizza Hut, the error occurred while “testing new functionality.”
Here’s the apology email sent to “valued Pizza Hut customers:”
From: Pizza Hut
Sent: Friday, August 15, 2008 2:05 PM
To: The Internet
Subject: We apologize for the errant email
Dear Valued Pizza Hut Customer:
You may have received an email on Wednesday that appeared to be from Pizza Hut with the subject line “Sports – 2 Medium pizzas, 1 one-topping and 1 specialty or up to 3 toppings”. We were testing new functionality that will better serve our customers. It was not the intent of Pizza Hut for this email to be sent to you. We apologize for any inconvenience or confusion this may have caused. We value your relationship with us and understand that communicating with you via email is a privilege not to be taken lightly. We have identified the cause of the mistake and have taken steps to make sure this does not happen again.
Again, we apologize for any inconvenience or confusion that email message may have caused. We appreciate you as a customer and want you to be 100% satisfied with us.
The Pizza Hut name, logos and related marks are trademarks of Pizza Hut, Inc.
(C)2008 Pizza Hut, Inc., 14841 Dallas Parkway, Dallas, TX 75254.
Oh, they’re striving for 100% satisfaction, eh? Here’s an idea: don’t force your customers to sign up for unsolicited emails!
(Photo: Scott Ableman) (Thanks to everyone who sent this in!)
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