Maybe Burger King in Germany isn’t the same sort of “kid centric” destination that it is over here? Idea Sandbox has made some um, interesting observations about their “Veg City” tray liners. This one is employs the “airport screening” metaphor to suggest that BK doesn’t let any shady veggies into their food.
Our sister site Kotaku says the campaign is based in Germany and meant to parody “Vice City” and Grand Theft Auto, and there’s even a mini-sniper game on the campaign’s website.
Anyway, is it weird that we feel really bad for the onion? He’s being humiliated! What did he do to deserve this? Maybe it’s his choice in reading material…
Here’s a close up:
Don’t onions deserve privacy?
You can view the entire liner here. And view some reaction from the crowd at Metafilter, here.
What Is Burger King Thinking? [Idea Sandbox]
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@bohemian: I haven’t seen dead bodies on the news in a long time. What channel are you watching?
The onion in the 1st picture is about to get a cavity search, WTF?!?
There is so many wrong things about the above picture. Eddie Murphy is in the back alley and some pickey is getting some action by his Trans Am.
@jamesdenver: Freudian slip?
See, for those who would have a problem explaining what horny is to children, a dictionary is what comes in handy:
horn·y /ˈhɔrni/ -adjective, horn·i·er, horn·i·est.
1. consisting of a horn or a hornlike substance; corneous.
2. having a horn or horns or hornlike projections; horned.
3. hornlike as a result of hardening; callous: horny hands.
A pickle is quite horny.
Pervs, the lot of you.
these are badass.
Is it wrong that I’d rather eat a vegetable that has boobs?
this makes me want to eat at burger king.
these are A+
i too am confused as to why they’re written in english if they’re for the german market.
@Mr. Guy: Many Europeans know english…. And it’s probably that way so tourists will understand it.
@mugczar: Whoah she’s sucking on his vine with french dressing lubricant.
Germans aren’t quite as hung up on female breasts as Americans are. It wasn’t unusual to see bare breasts in tv commercials.
Fresh Ketchup!
@mugczar: Thanks, you just gave me my new wallpaper at work!
@cockeye: That one is not as good.
@midwestkel: true…. not sexual either, but i found the fresh ketchup thing funny.
It makes absolutely no sense for vegetables to have mammary glands, but, mammaries are a part of life
What a yawn.
I LOVE IT!
Can anyone explain why a panda has to wear underwear? His prowess in martial arts seem unaffected, just makes him look silly, or so my kids tell me.
unlike the US, in europe boobs are the provider of milk, not sexual organs. slow news day?
@mugczar:
Ok, that one is kinda messed up.
I seriously want to eat at Burger King for dinner after seeing this.
Looks like this advertising campaign actually works, at least on me. (Unlike those stupid/creepy King ads we see over here)!
Awesome! Who decided that fast food is for kids, anyway?
@mugczar: “Special Mayo Treatment”? OMFG.
@midwestkel: Here’s the full image in the proper [a-hem] proportions.
@TomCruisesTesticles: It’s also not accurate for companies to market milk-based drinks to children using *male* cows, but whatever sells….
We need those in America. I’d be laughing my ass off if I saw that tray liner in Mc donalds.
I would not want my children seeing this, but I am in no way offended by them. Rather, I find it quite humerous, and think it is the best ad i have seen in a long time.
I would prefer these to those incredibly stupid “King” commercials they show here in the states.
@CubFx: I actually meant humorous rather than humerus.
This is why our kids are getting more and more stupider. Expose them to new ideas and concepts? Never! They might question authority! I think these are great. More power to creative society.
Funny but not exactly recent news…
I’m LOVIN IT!
The bumpy pickle about to violate some guys ass, that seems kind of inappropriate for a food placemat.
Vege Tales just got 100% more awesome
@nytmare:
Look at the other pickle (in the background)watching on in anticipation.
I kind of love all of them!
Too Funny! Love the Village People and Bourbon Street look. Great fun for kids of all ages. HA
@jamesdenver:
In San Francisco you can go to Baker Beach. At one end there are tons of families. At the other end, naked people. There is no barrier and the beach is probably not even a quarter of a mile long. I saw an old naked man do a cartwheel (was that ever a surprise) a eighty feet from a picnicking family.
maybe, just maybe, boobs arn’t such a big deal outside of the states.
I like it. And I think if I were/was a parent, I’d appreciate it too. Kids are bombarded with all sorts of sexy/crazy imagery all the time. I’d just say the cucumber was putting on the glove to spank the onion for trying to break the rules.
And then change the subject. Yay art!
Honestly the most disturbing part would be not that the breasts are there, but that they’re on vegetables. A horrid meshing of this picture with the children’s show veggietales is what first entered my mind.
I have no problem with the picture honestly but wow..maybe I should drink the coffee before looking at the internet…
Reminds me of a placemat of “New York City” in the American Cafe in Paris.
I just looked at all of them, and I think they´re really great. Totally cheeky and cool design. I can´t believe people are getting bent about pickle boobs. I thought the sniper was more sensational.
Great color, art direction and creativity overall. Not surprised it´s Europe. We have such whacked sensibilities. I wouldn´t care if my kids saw them. I´d rather try to explain an onion than Jenna Jameson.
They’re perfectly kid-centric, they just aren’t from a puritanical boob-phobic country.
Humans didn’t know shame until after Eve and Adam ate from the tree of knowledge, right? So being an over-reactive prude is a result of that original sin, that’s not the way God intended for us to be. And yet the conservatives will string me up for this belief.
One of the pictures portrays S&M, yikes. Check out the web site [www.vegcity.de]
I also prefer these to the weird “King” ads we have in the USA. But I recall seeing pretty obvious sexual innuendo in at least one “King” ad, the one where everything looks kinda futuristic and the ad says something about how the King is good with his hands or fingers or something like that…
Loves me some pickle tits!