WHAT: A man is suing Walmart for selling him salmonella-tainted peppers that got him sick.
WHERE: Man Sues Wal-Mart Over Tainted Peppers [Washington Post]
THE QUOTE: “Obviously, food safety is very important to us. It’s a matter we take very seriously,” said Walmart spokesperson Daphne Davis Moore . “We’ll take a very close look at it.”
“Taking it seriously” is a phrase companies use over and over again to appear contrite without actually saying or doing anything. Our series of posts documenting recurrences of the phrase attempts to question how much seriousness-taking is actually going on.