The fate of the $1 double cheeseburger seems sealed. McDonald’s has already announced that it will be looking for ways to cut costs or increase revenue from the popular dollar menu item — even if it means taking the double cheeseburger off the menu completely. Now the Wall Street Journal says that McDonald’s is testing different versions of the burger, and that it may lose some or all of its cheese.
In an interview, Don Thompson, president of McDonald’s U.S. business, said the company has tested ways to make the burger less expensive to make. Some restaurants are selling it with one slice of cheese instead of two, and billing it as a “double hamburger with cheese.” Others are offering a double hamburger without cheese. Some are selling the traditional double cheeseburger at prices ranging from $1.09 to $1.19.
Will you eat a cheeseless Double Cheeseburger?
McDonald’s Tests Changes
In $1 Burger As Costs Rise [WSJ] (Thanks, Orlando!)
(Photo: Paxton Holley )