The fate of the $1 double cheeseburger seems sealed. McDonald’s has already announced that it will be looking for ways to cut costs or increase revenue from the popular dollar menu item – even if it means taking the double cheeseburger off the menu completely. Now the Wall Street Journal says that McDonald’s is testing different versions of the burger, and that it may lose some or all of its cheese.
In an interview, Don Thompson, president of McDonald’s U.S. business, said the company has tested ways to make the burger less expensive to make. Some restaurants are selling it with one slice of cheese instead of two, and billing it as a “double hamburger with cheese.” Others are offering a double hamburger without cheese. Some are selling the traditional double cheeseburger at prices ranging from $1.09 to $1.19.
Will you eat a cheeseless Double Cheeseburger?
McDonald’s Tests Changes
In $1 Burger As Costs Rise [WSJ] (Thanks, Orlando!)
(Photo: Paxton Holley )
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I bought 2 yesterday for $1 each. My local McD’s is only placing 1 slice of cheese. I had not noticed it before. I wonder how long it has been going on.
It seems like they could easily make it a single, which people would still buy for a dollar. It could have a small aggregate impact on health and weight as well.
I haven’t eaten McD’s in months but just reading this article makes me want one. Talk about deep-seated addiction!
Why don’t they just continue shrinking the patty like usual? I’d love to see a side by side comparison of the patty sizes over the years. On the same topic, I’ll bet they’re cursing themselves for naming the “Quarter Pounder” as such. The name pretty much insulates itself from the burger shrink-ray.
In Downtown Denver. 16th and Champa there is a McDonalds that has not had the double cheeseburger in its dollar menu for over 6 months now. They just have a normal cheeseburger. Take the light rail (1 block away) to Auraria campus and cross the street. (5 minutes tops) That McDonalds has the double cheeseburger in their dollar menu. Homeless people visit the downtown location more. I always thought it was a shady way to screw them over. Oh, and when you order the 20 piece nuggets, make sure they charge you for the 20 piece nuggets, not 2x 10 piece nuggets. Saves you about $1.30, I’m beggining to think they do it on purpose.
God, it’s good to be a vegetarian.
I honestly doubt that people would stop getting the double cheeseburger if the price went up slightly. You don’t haggle with your crack dealer when his prices go up, do you?
The people who say they’ll stop going to McD’s if they change the burger or raise the price are the same people who say they’ll quit smoking if cigarettes go over $3, $4 etc…but are still smoking.
What’s more important is your health bill when heart disease and cancer strike in your 40s and 50s after eating a $1 burger.
Keep the cheese but what if it was a round slice cheaper (no corners) Don’t laugh if you take a square slice of cheese x 3 slices and use a drinking glass to cut a circle in each of the 3 slices you get enough from around the edges for one more slice. Or just raise the price like everything else is going Greed Greed Greed.
[www.mcdonalds.co.uk]
Holy crap.
You guys in the UK already pay over a freaking pound for most of this stuff. Which is 2 bucks or more last time I checked.
So if I got a job offer in the UK, that means it needs to be roughly the same number of GBP as I’d need USD to live here in the US. Even though that would be twice as much “money,” it’d have the same buying power as an equal amount of dollars. Ridiculous.
I think you guys are getting ripped off.
@West Coast Secessionist: It doesn’t totally work out that way in the end, in talking to British friends, but close. The flipside is, if you can save money over there, and just live there for a few years, you’ll have loads to come back to the US with.
Great news for Bagumpity! Re: The Art Of Ordering A McDonald’s 2 Cheeseburger Extra Value Meal With No Cheese. See – there is a silver lining! Congrats Bagunpty, Congrats!
If the double hamburger has only one slice of cheese, isn’t it still, errr, a cheeseburger?
Bring back the special 29 cent hamburger and 39 cent cheeseburger!
Victory for the lactose intolerant! Finally I’ll be able to get $1 double hamburger without having to ask for a double-cheeseburger without cheese. Which would typically get me responses from “we’re not allowed to do that” to “that will be $1.29, please.”
@morouxshi: Is a 20 piece nuggets $5 or less, cause otherwise you could get five 4-piece from the Dollar Menu. I know three 4-piece nuggets is less than two 6-piece.