Walmart.com: "Not Sold Online" Means "Come Pay More For It In The Store"
Reader F. put some Consumerist-savvy to work and got Walmart to honor the price shown on their website. You see, when something is out of stock on Walmart.com -- the item's description says "Not Sold Online," rather than "Out of Stock." Not being psychic, F. took this to mean that the item was not sold online, and would be available at the listed price at the store...
Normally I avoid Walmart like the plague, but having just moved I am skint (broke, out of money, impoverished). My computer monitor was broken (cracked, actually) sometime in the process of moving residences, and I needed a replacement ASAP. So I was price comparing online, and the Dell SE198WFP seemed like a nice enough deal.
Walmart advertises the SE198WFP for $188.72 on their website, and the site also says it's in stock at my local store. **The website also specifically says "Not Sold Online."**
Well, we get to the Walmart in Okemos, Michigan and find the monitor. It is tagged as $198.00, $10 more than the price as listed online. I grab the girl at the electronics counter (as she sighs because I am interrupting her text messaging), and inform her I need a monitor. At this point I am assuming this is a non-issue, and they will happily give me the web advertised price. Not so.
As she is unlocking the monitor from its electronic alarm, I mention the price discrepancy. She now has a sour look on her face and says she can't sell it to me for that price. But I read The Consumerist every single day. I felt bad enough shopping at Walmart to begin with, I wasn't going to let them get away with this.
I point out that advertising one price to lure customers into the store and then trying to charge another higher price is tantamount to false advertising. She says there is nothing she can do (lies!), and I need to talk to a manager. I ask for a manager.
Well, she walks away and ostensibly calls a manager with the issue. We wait for around five minutes, and the girl comes back. I get some more information, but the manager never appears.
She proceeds to tell me that when a product is sold out online, the website says "Not Sold Online," but they can't "comp" themselves. She then informs me she dealt with this same issue earlier in the day; someone wanted to buy a computer advertised online for $50 less than the store had it listed for. She continued with this talk of not being able to "comp" themselves, and how even though the website says "not sold online," lists a price, and informs you of your local stores stock status, that the price isn't actually valid.
I wasn't having it. I asked point blank, "so you are unwavering on the issue?" She says yes.
My response is simple. I tell her that it was unacceptable for a corporately controlled chain to lure customers into their stores with no intent to honor prices advertised by that very same corporation. Furthermore I tell her to do so is illegal in the state of Michigan (it is). I go on to say that if they were insistent, I was left with a specific course of action. I would file with the state AG office, file with the BBB (even though it does nothing), call exec.. cu... tive... I am cut off mid-sentence. That's all she needed to hear.
In a huff, she unlocks the monitor, takes it to the counter, and rings me up at the web advertised price without so much as a call to her manager. Apparently they can "comp" themselves.
What concerns me is not a measly $10. What concerns me is that, as she evidenced, this happens often. How many customers are going to brick and mortar stores to pick up items advertised online, only to find prices markedly higher than advertised? And how many of those customers cave in, not being aggressive about their rights as a consumer?
-F Scott
We hear about this sort of thing often. Some general advice: Some stores have mouse-print on their websites that specifically excuse themselves from having to price match their own websites. If you're going to try to get them to price match, make sure to bring a printout of the website with you, as some retailers have a habit of trying to skirt the issue by tricking you into thinking that the "sale ended while you were in the car."
As far as Walmart.com goes, "not sold online" is a very misleading way to say "out of stock." You were correct to demand the "not sold online" price. We're so proud!

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Comments:
Hot damn! Kudos to the OP. By stating not sold online and available in stores, the website absolutely was advertising a store price, no different than a printed circular in the newspaper.
The sad part is that this is clearly the standard operating procedure for Wal-(Look at our new logo - it's a sphincter!)-Mart and many other retailers.
With a corporate controlled and cosolidated media and the legal system effectively morphed into the one he with the most money wins, there is little hope of change.
@RonDiaz: Same here (it seems to be Consumerist's day to post my former workplaces). We couldn't price match the website at all. We were, however, able to price match up to $10 without a manager override.
Two things surprise me about this story, though. Once being threatened, most Wal-Mart employees wouldn't cave, they would just dig in their heels more. This makes me think she was either a manager or a CSM (kinda like a cashier supervisor). Second thing...a Wal-Mart employee knew what "unwavering" means? Unpossible!
I go on to say that if they were insistent, I was left with a specific course of action. I would file with the state AG office, file with the BBB (even though it does nothing), call exec.. cu... tive... I am cut off mid-sentence. That's all she needed to hear.
She did it to get you out of her face so she could go back to LOLing with her friends on company time.
I'd still shoot some e-mails around to the folks with fancy titles and ask them to do something about it, personally.
If it weren't for the wording I would side with Wal-Mart (*shudder*). Saying "Out of stock" is one thing, but saying "Not sold online" means you can only buy it at a store. In that case you should either price match or label it online as the "suggested price".
As it is, I have to go with the OP. Besides, $10 to keep a customer happy is nothing.
@RonDiaz: Exact same thing when I used to work at Target. As far as we were concerned Target.com was a completely different store. And Target doesn't price match either (or at least mine didn't at the time).
Whether the policy was right or not wasn't my place to say, but I certainly wasn't about to risk my job by going against it. Let them take it up with corporate. Lucky him that he got the clerk to match it.
@Jbball: Maybe you should look at the new post on comments. How are you helping anyone? How about we all decide that we will no longer let corporations get away with this crap instead of constantly blaming the OP and calling them a whiner?
@emona: Oh man, the world's coming to an end...I'm about to defend Wal-Mart. At least Wal-Mart didn't have a fake walmart.com accessible only inside their stores so they could mess around with their pricing like Best Buy did.
@Mudpuddle: Insanity: doing the same thing over and over again and expecting different results. --Albert Einstein
@BoomerFive: Dunno about him, but the new comments code post isn't showing up in my feed. I didn't know it existed until I saw it mentioned in the comments to another post.
@Jbball:
Yes, it's "only $10," but if Walmart gets away with this, who's to say how much more they'll try to get away with? $20? $50?
Speaking as a former chain store manager, the BBB/Attorney General comments don't really affect us as much as a "stearn lecture" from the DM. I think that once they heard "executive" she could just imagine how this issue would roll downhill. I didn't fear my DM, but his motto was "if it keeps the customer from calling corporate or the CEO, then do it." If he heard that you didn't allow a discount or the customer called corporate and you didn't "bend the rules" it meant trouble.
Meanwhile, our store margins sometimes suffered, BUT we hit our projected revenues.
@Jbball: $10 is a material difference. In this case it's over 5% of the advertised price. I try not to pay an extra $10 for things I buy if I'm not getting anything in return for the upcharge.
At the Wal-mart I work at we have a full page printout from the website highlighted with the part that says Wal-Mart stores do not match Wal-mart.com prices to show to anyone like the op.
I highly doubt they'd have any traction in reporting Wal-mart to the BBB calling corporate blah blah if the policy is stated on the website.
I always truly wonder why people who hate wal-mart so much shop there when I'm sure there are other places to take their money and then act like Robin Hood when they pull one over on Prince John.
Why do people always write "I USUALLY avoid wal-mart like the plague"?
No one avoids the plague, then one day says "Hey, there might be something to this so-called 'plague', I think i'll try some...."
Either you don't like to shop there but you will for a great deal, or else you don't shop there at ALL.
@Jbball: So if $10 is no big deal to you, then give me (or better still, the OP, who mentioned he was skint) the money. Seems you must have loads of the stuff, just clutering up the room.
Meh, if the price listed is different when you go to the store and the store won't match it, just leave and take your business elsewhere. Pretty simple, IMO. There's really no need to take the time to type out your entire experience over $10, when you could wait a day or so and buy it online, when it came in stock.
The OP said his monitor was broken, but never said it didn't work, just was cracked.
Site to store option can take weeks in order to get an item. We've (wife and I) have ordered a few things through the Site to Store option, and it would take 3 weeks to get an item from a few states over. All it saves is the shipping cost.. Which normally ends up being outweighed by the amount of time that it takes to get to "your" store.
So, him need a monitor ASAP, Site to Store was not an option.
@MayorBee: Hey, at least a monitor didn't fall on his head!
I think that, instead of being excited that a company didn't do an even worse infraction, we should hold them to a higher standard.
In other words, stating "At least WalMart didn't kick him in the nuts, too!"
we should be saying (and most people are) "This is wrong because it's not right!"
@decoyoctopus: So you're saying that text at Walmart.com stating that the stores won't price-match the website somehow supercedes a given state's "truth-in-advertising" laws? Therefore it's OK for the website to show a product as "Available in store" but NOT state that it's actually a whole other price "in store"?
Looks like there's plenty of traction there for a false advertising claim, despite what it "says" online.
@Jbball: And I got the boot this week for not contributing substance? Wow.
As to the rest: If Wal-Mart is anything like Target, and I suspect they are, Cashiers can do a price override without manager approval.
Years ago I worked at Target. If someone complained about a price discrepancy I called for a price check. If I didn't get a response within 30 seconds I just gave it to the customer at the price they said it was. Managers would later bring a report and ask me why I did it, I'd tell them and that was that. This girl may not have been a manager, supervisor.
@Jbball: Feel free to send me $10 anytime since you don't think it's that much to be concerned over. I have no idea why people like you even read posts on Consumerist. JFC!
@Jenng: Are you serious? $10 is 60+ miles worth of gas. $10 is 3+ lbs of meat. $10 is alot of money.
If you don't work for Wal-Mart maybe you should apply. You have the right mentality.
I have a friend who bought something from Walmart.com and used site to store pickup to save shipping. They called and told her it was in, but when she went to pick it up, they couldn't find it and told her they would refund her cc. She wanted them to get it from the store shelf (they had recently gotten them in) and they told her no because as it turns out, the store price was $20 more than the online price. She argued with them, but they wouldn't give in and she had to wait for the refund to be credited to her cc. Then she drove out of town and bought it from Target (we don't have one locally)
Similar thing happened to me at Macy's when buying luggage. I got a knowelable manager that said the reason they don't match the online price is that the online link (from the Macy's) web site just has it dropped shipped from the manufacturer to the buyer cutting out the middle man. Therefore they pass those savings on....he did give me the web price (as a one time courtesy for my trouble).
Something is confusing to me. At what point does the 188.72 price state that it was for in store pricing? Further more at what point does it state that it was for that particular store? The 188.72 could just be that if the item was offered online that is what the price would be. Also, if the store was to honor the 188.72 pricing.. should they also charge the .97 shipping cost as well because the website says something about the shipping cost.
@murphy1701: Because walmart.com has this nifty thing that states "--OR-- Find in store" next to the price. If they only intend to sell it online at the online price, then they would not include that part (and they don't on some items).
According to the OP, it said "not sold online". That doesn't mean it's out of stock. That means get your heiny to the nearest brick and mortar and buy it there, cause you ain't getting it here.
If it's not sold online, and the clerk said they don't sell it in the store at the price, then exactly which parallel universe sells this monitor for that price?
Is there another shopping medium we have yet to discover, but Walmart has cornered the market?
Why does that sound suspiciously like bait and switch.
As far as I'm concerned stores like Wal-Mart, Best Buy, Circuit City, etc can have separate prices for store and online. But when it says "Not sold online", that implies that you can only buy it at the store. So if a price is listed for said item, then that's the price it needs to be in the physical store.






















I worked at Wal-Mart for about 9 months in 2004-early 2005 (hey needed a job wil something better came along). We were not allowed to price match the Walmart.com website under any circumstances at that point.