Starbucks has changed its mind and will keep selling sandwiches after all. Now they're looking at less stinky cheeses and less butter in an attempt to keep the smell from interfering with the coffee aroma. [Blogging Stocks]
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Comments:
that mind change does nothing for me. if they changed their mind about closing the newark store then i'd forgive them. i live 250 yards from it, and even though the coffee at starbucks isn't that good, the distance can't be beat. they can take their sandwiches and double shove them since i'm celiac and can't eat them anyway. and for good measure i'll throw in that i didn't enjoy moby dick either!
@Angryrider: I think this is about the $3 breakfast sandwiches, not the $6 cold sandwiches which were never slated for removal.
I actually liked the Starbucks breakfast sandwiches. Is the smell of cheese really that offensive? Perhaps people with more discriminating tastes can carry a flower with them, and whenever something offends their nose, they can delicately place the flower in front of their proboscis and take deep breaths. I can't believe cheese offends people's noses and not, say, the persistent smell of burnt coffee.
Good. I expect these stupid Vivanno drinks will fail, too. The radio commercial for them makes me want to avoid Starbucks forever. You know it's a hard sell when you have to illustrate the process of making a smoothie complete with sound effects in a lame attempt to make it appealing. Notice how they never advertised their coffee with the sounds of an espresso grinder and steam nozzle.
> $5 sandwiches at Subway
Yeah, how awesome is that. And quiznos has now also stepped up with $5.00 subs too.
I'd say it's an good example of DE-flation but its pretty isolated to make too much of.
@Blueoysterjoe: I've never been offended by the smell of cheese in a starbucks, but I have to say that flower bit is a good idea. I can just sniff my aromatic flowers when my cigarette smoking coworkers approach.
First,who told Starbucks that the sandwiches stink?Was it a regular customer? Was it an occassional or first time customer? Was it a random survey from a phone call or e-mail?
Reason I bring that up is that if it's a regular customer all that you did by eliminating the 'stinky' sandwiches is placate a customer that's already going to Starbucks.More than likely customer will go in no matter what-keeping customers is important but... I guess with the high prices customers have higher expectations in Starbucks.Starbucks problem is getting new or old customers in the store:not the regulars.
If smells kill the urge for coffee diners would have been extinct long ago.Most diners are always cooking breakfeast food.
I think the blogger is right,this is a move for Wall Street and not the customers.If nothing else it shows desperation changing strategy in less than a year.Adapting or modifying is good but back-tracking not so good.
@chiieddy: Thank You-that explains alot.Now if he would back track on prices instead of menu selections they might actually have a chance.








Yay!! These are my favorite things at starbucks and the only food I actually buy there. I'm thrilled that they are staying!